age/aging

Emma M.H. sent us a commercial for Cougar Life, a dating site that promotes itself as a place to meet older (but still sexy!) women interested in dating younger men. Despite the name, the site actually welcomes women of all ages. When you go to the website, you specify whether you’re looking for a “cub” (women aged 18-35) or a “cougar” (aged 35-65). Similarly, Emma was struck by how young the women in the ad look:

So though the company brands itself as a site about cougars — which would imply an emphasis on middle-aged and older women — here it markets itself almost entirely with women who would fall into no more than into the “cub” category or the very lowest end of 35-65 age range that defines cougars on the site, while the song declares they’re “all cougars.” It’s possible the company thought that women who look older than 40 would be unacceptable even to potential customers of a dating website specifically promising the ability to meet such women. But it also seems like the term “cougar” is being used to apply to a wider array of women than when it first entered pop culture — not just older women who date younger men, but practically any woman past her early 20s who has a voracious sexual appetite. Cougar Life draws on this, assuring us it was recently voted the “wildest dating service in America.” The defining feature may be less age than the idea that a woman is not just sexually available, but almost predatory in her search for sex — that is, that she seeks sex in a way we generally find acceptable only for men.

UPDATE: Reader Anna caught a mistake I made. The “cub” category was for the men seeking women on the site, not for younger women. She explains,

If you look at the site carefully, the “cubs” category means men the ages of 18-35, not women of these ages. Choose “looking for a cub” and the pictures are all male, and that term is often used for the younger male partner of an older women. The only women “available” on the site are 36 years old and over, so the site in effect bans both middle aged men and young-ish women from participating.

Thanks, Anna!

Philip Cohen posted some interesting data at his blog, Family Inequality, that I think will look at first blush, counterintuitive to many.  The figure below shows the percent of men’s income that women bring home, organized by age bracket and level of education.  The top bar, for example, tell us that, among 45-50 year olds with advanced degrees, women make 68% of what men do.

Two observations:

First, notice that women with more education (the lighter bars in each age bracket) do worse compared to men than women with less education.  That is, the gender inequity is worse in the upper classes than it is in the lower classes.   Why?  Well, people tend to marry other with similar class and education backgrounds.  Accordingly, women with more education may be married to men with higher earning potential than women with less education. Those women are more able to make work-related choices that don’t foreground economics, since their income is less central to the financial health of the couple.  They are also more likely to take substantial amounts of time out of the workforce when they have kids (working class women can’t afford to do so as easily), and we know that doing so makes a real dent in career advancement.  So, perhaps ironically, women who are “richer” educationally may marry economically richer men who then allow them to deprioritize their careers.

Second, notice that the most equal incomes (where women make 85% of men’s salaries) occurs among the youngest and least educated group: 25-34 year old high school drop outs.  Why would younger women do better relative to men than older women?  Some of this may be due to a decrease in gender-based discrimination.  But it also likely has something to do with the devaluation and disappearance of traditionally working-class men’s work.  Most of the narrowing of the gender wage gap, in fact, has to do with the lowering of men’s earning power to meet women’s, not vice versa.  As the industrial base in the U.S. has been collapsing, the number of historically-male blue collar jobs have been shrinking.  Meanwhile, our industrial economy has been replaced by one split between (well compensated) information/technology and (poorly compensated) service jobs.  Those service jobs are going disproportionately to women.  So, while men still dominate (especially the most well-regarded and well-compensated) upper class professions, their dominance in the lower rungs of the economic ladder is waning.

Thanks again to Philip Cohen for the data!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Does American prosperity translate into long retirements?  Not compared to other developed countries in the world.  Flowing Data borrowed OECD numbers on life expectancy and age of retirement to calculate the average number of years in retirement for men and women across many different countries.  The portion of each bar with the line is the average number of years working, while the non-lined portion represents years in retirement.

Largely because of life expectancy, women enjoy more years than men in all states except Turkey, but the number of years varies quite tremendously, from an average of zero years for men in Mexico, to an average of 26 years for women in Austria and Italy.  The United States is way down on this list, not doing so well relatively after all.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

It must be a cliché that American movies are, overwhelmingly, made for 17-year-old white boys.  Goodness knows that there is plenty of evidence on this website to back up the cliché.  In light of this, I am surprising floored by the actual data showing who goes to movies.  It’s not that I didn’t know that women, people of color, and grown-ups went to movies.  It’s just that seeing it in technicolor just drills home the fact that the making of movies to please white male kids is ideological, not capitalist.  And that’s always an interesting observation to make.

55% of tickets sold are sold to not-men:

40% of tickets sold are sold to non-white people:

72% of tickets sold are sold to legal adults (i.e., not-kids, though they may be buying tickets for kids):

Data from the Motion Picture Association of America (via Racialicious).

See also our post on how about 1/3rd of ESPN’s audience are women.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

While preparing my taxes — on April 13th on the dot, like every year! — I came across a screen that reminded me of a post I’d written about lifecourse assumptions.  The post featured a slideshow with birth control advice with very rigid age-based expectations.  Turns out, Turbo Tax has some similar ideas.  As I finished up my returns, it announced that it was ready for what would come next in my life. It knows I’m single, rent, and have no dependents so… married, house, and kid (obvi!).

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Data from the American Religious Identification Survey (collected in 2008) reveals some interesting things about the population of Americans that do not identify with organized religions: atheists, agnostics, and the “spiritual but not religious.”  Most of the non-religious grew up with religious parents.  Only 17% report that neither of their parents identified with a religion:

Being non-religious does not correlate with income or education:

Instead, it’s strongest correlation is with gender.  Women are more likely than men to believe in God, more likely to convert to a faith if raised as a non-believer, and less likely to leave a faith they are raised in.

Younger people are also more likely to be non-religious:

Americans with Irish ancestry make up a significant percentage of the non-religious. They account for about 12% of Americans, but about 1/3rd of all non-religious:

More details at American Nones.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The idea that young people take a decade to grow up, in the meantime inhabiting a space called “young adulthood,” is rather new in American culture.  A bit older is the idea of “adolescence,” the idea that there is a stage between childhood and (young) adulthood that is characterized by immaturity and capriciousness: the teenage years.  Before these ideas were invented, children were expected to take on adult roles as soon as they were able, apprenticing their parents and transitioning to adulthood with puberty.  Shifts in ideas about life stages is a wonderful example of the social constructedness of age.

Documenting the rise of the notion of adolescence, Philip Cohen searched Google Books for the term, tracing its rise at the turn of the 20th century till today:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Sent in by Liz Yockey, who signed it for GroupOn, it is kind of interesting that all the site thinks it needs to know about you is your sex and your age to send you local coupons that suit you.

Are you just like every other n-something f or m you know?  Are we so predictable?  Perhaps marketers know better than we.  What do you think?

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.