For the last week of December, we’re re-posting some of our favorite posts from 2011.

————————

In her article “Japanese Mothers and Obentos: The Lunch-Box as Ideological State Apparatus,” Anne Allison discussed the meaning of obentos. The Japanese educational system is highly centralized, with the national Ministry of Education determining the curriculum and approving textbooks. Nursery school, though overseen by the Ministry, is generally private and isn’t compulsory, though attendance is high. According to Allison, it functions much like kindergarten in the U.S., focusing less on content than on how to be a student. Of particular importance are the ability to transition from home life to the public sphere of a bureaucratic state institution and socialization into norms of group life, including cooperation and emphasis on the collective rather than the individual.

The obento was seen as an important element of this process. It was a token of home, and more specifically, of mom. The willingness to make elaborate, creative obentos was used as a measure of a woman’s commitment to the mothering role. The lunches, as you can imagine from the photos, could be very time- and labor-intensive to make. During her time in Japan, Allison says she and the mothers she talked to spent 20-45 minutes each morning on a single obento, in addition to the time spent planning and shopping for ingredients. Tips for making obentos were a frequent topic of conversation among moms, and whole magazines were devoted to the topic. Stores sell a range of obento items, including containers, decorations, molds and stamps to cut foods into various shapes, and, increasingly, pre-made food:

Nursery schools carefully oversaw lunch. The entire obento must be eaten, and everyone had to wait until every child had finished — an important lesson in the importance of the group over the individual. Thus, part of the mother’s job was to make the food appealing and easy to consume, in an effort to encourage her child to eat and avoid the embarrassment of holding up the rest of the class from after-lunch recess. Making food brightly-colored, in various shapes, and in small portions helped with this process. If a child failed to eat the entire lunch, or ate slowly, both the child and mother were held accountable. More than just a lunch, then, Allison argues that obentos served as a form of socialization into ideas of what it meant to be Japanese, particularly the emphasis on the collective and the importance of meeting expectations. Indeed, her son’s teacher viewed him as successfully assimilating to Japan not when he learned the language or made friends, but when he began routinely finishing his obento.

Talking to Japanese mothers — and making obentos for her own young son — Allison found that designing obentos was often viewed as a creative outlet, a way to express themselves and their love for their child. The small group she spoke with generally described it as a fulfilling part of motherhood. But the stakes were also high, since making a sub-par or merely utilitarian obento could stigmatize them as bad mothers. The quality of a mother’s obento became a symbol of the quality of her mothering and her commitment to her child’s educational success.

Of course, this served to institutionalize a form of intensive mothering that is difficult to balance with work life or outside interests. The women she spoke to generally could not hold even part-time jobs and fulfill the expectations placed upon them; those who did often tried to keep it secret to avoid negative judgment from their child’s teacher. In fact, a 2007 Japan Today article said that 70% of Japanese women leave the paid labor force when they have a child.

Allison’s article was published in 1991. I’d love to hear from readers with more recent experiences with expectations surrounding obentos in Japan.

UPDATE: As I had hoped, some of our readers have some great insights about obentos, including questioning whether the really elaborate obentos are most common among wealthier families while most make do with less intricate versions that don’t require as much commitment to intensive mothering. Be sure and check out the comments!

[Full cite: Anne Allison. 1991. “Japanese Mothers and Obentos: The Lunch-Box as Ideological State Apparatus.” Anthropological Quarterly 64(4): 195-208.]

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

For the last week of December, we’re re-posting some of our favorite posts from 2011.

————————

You often hear that everything is sexualized nowadays, and not just women but men too. In the September 2011 issue of Sexuality & Culture, we examine this idea in an analysis of Rolling Stone magazine covers.  Specifically, we wanted to know if men and women are equally sexualized, and if they have become either more frequently or more intensely sexualized over time.  To do this, we analyzed every cover from the first issue of Rolling Stone in November 1967 through 2009, minus a few (such as those that featured cartoons rather than people, etc.). You can read more about our methods in the article here.

In order to analyze these 1000+ images of men and women, we developed a “scale of sexualization.”   This scale was composed of 11 different variables to measure different aspects of sexualization.  For instance, a cover model was given “points” for being sexualized if their lips were parted, if they were scantily clad (more points if they were naked), if the text describing them used explicitly sexual language, or if they were lying down on a bed or otherwise posed in a sexually suggestive way.  Images could score anywhere from 0 points (and 176 did) to 23 points (though 20 was our highest score).

Once all of the images on all 43 years of Rolling Stone were scored, we divided the images into three groups:  those images that were generally not sexualized, those images that were sexualized, and those images that were so sexualized that we dubbed them “hypersexualized.”

The graph below shows our findings:

Looking first at images of men (represented by dotted lines), we see that the majority of them– from 89% in the 1960s to 83% in the 2000s — were nonsexualized.  Men are sometimes shown in a sexualized manner (about 15% in the 2000s), but they are rarely hypersexualized (just 2% in the 2000s). In fact, only 2% of the images of men across the entire dataset — all 43 years — are hypersexualized.

But, again, the vast majority of men — some 83% in recent years — were not sexualized at all.  So, if you were to pick up a copy of Rolling Stone in the 2000s, you would most likely see men portrayed in a non-sexualized manner, such as in these images:

In contrast, women, especially recently, are almost always sexualized to some degree.  In fact, by the 2000s, 61% of women were hypersexualized, and another 22% were sexualized.  This means that, in the 2000s, women were 3 1/2 times more likely to be hypersexualized than nonsexualized, and nearly five times more likely to be sexualized to any degree (sexualized or hypersexualized) than nonsexualized.

So, in the last decade, if you were to pick up a copy of Rolling Stone that featured a woman on its cover, you would most likely see her portrayed in a sexualized manner, since fully 83% of women were either sexualized or hypersexualized in the 2000s. Here are a few examples of hypersexualized images:

In our article, we argue that the dramatic increase in hypersexualized images of women — along with the corresponding decline in nonsexualized images of them — indicates a decisive narrowing or homogenization of media representations of women.  In Female Chauvinist Pigs: Women and the Rise of Raunch Culture, journalist Ariel Levy (2005:5) describes this trend in this way:  “A tawdry, tarty, cartoonlike version of female sexuality has become so ubiquitous, it no longer seems particular.  What we once regarded as a kind of sexual expression,” Levy writes, “we now view as sexuality” (emphases in original).  In this article, we offer empirical evidence for this claim.

So what explains this trend towards women’s hypersexualization?  We don’t think it’s just the idea that “sex sells.” If that were true, we’d see many more images of women on Rolling Stone’s covers (only 30% of covers feature images of women) and we’d also see more sexualized and hypersexualized images of men.  We’d love to hear your thoughts in the comments.

Mary Nell Trautner and Erin Hatton are Assistant Professors of Sociology at SUNY Buffalo. Trautner is the author of many articles on the relationship between law, culture, organizational practices, and social inequality (and has written a fantastic Soc Images Course Guide for Sociology of Gender courses).  Hatton, a sociologist of work, is the author of The Temp Economy: From Kelly Girls to Permatemps in Postwar America.

For the last week of December, we’re re-posting some of our favorite posts from 2011.

————————

Last week Lisa posted about the racist “Asians in the Library” video from UCLA student Alexandra Wallace, and how the responses to it have often drawn on very sexist, demeaning language, as though the only way we know to combat one type of stereotyping or prejudice is to use another. Yuki T. send in a video response by slam poet Beau Sia that, as Yuki says, “stands out as a real examination of the white privilege and fear that underlies the racism that Alexandra Wallace displays,” rather than just trying to degrade or mock Alexandra in whatever way possible:

UPDATE: I found a transcript at dandelionchild, via Common Pitfalls of the Amateur Poet, though it appears the first place the transcript was posted was Madame Thursday. It’s after the jump. Thanks for reminding me, WellWheeled!

more...

For the last week of December, we’re re-posting some of our favorite posts from 2011. Originally cross-posted at Jezebel and Owni.

————————

A few years ago my mom took a short-term nursing job at a hospital in the Sacramento area. This was a huge deal for her. She had never been to California, hadn’t lived outside of our rural area of Oklahoma since she divorced my dad when I was a baby, and had never worked at a “big city” hospital. She feared she wouldn’t be able to make it, that her rural hospital experience just wouldn’t translate.  There were a lot of firsts for her, but it went well and the hospital administration told her they’d be happy to have her back. She was incredibly proud of herself, both for doing a good job and for being able to survive in California, a location trumped in the Big Scary Places sweepstakes only by New York City. It was an enormous confidence builder: she could leave her small town and she could make friends and keep a job.

And then, a few days before she was set to leave, she called me. Some of the staff had a little informal going-away party for her, and she was baffled by the card they’d all signed for her. It featured Jeff Foxworthy, the comic who made a name with his “You might be a redneck if…” schtick in the ’90s. The joke on the card was something about being a redneck if you used Hefty trash bags for luggage. But why, my mom asked hesitantly, would they give that to her? She’d never told them she liked Jeff Foxworthy; what made them think she’d want a card with him on it? And finally, in a plaintive voice that still just breaks my heart when I remember it, she asked me if it was possible they were implying she is a redneck, and that the people she thought were her friends were laughing at her.

Of course they did, and were. That doesn’t mean they didn’t genuinely like her or didn’t think she’s an excellent nurse, or that they meant to be hurtful; they probably assumed she’d get the joke, what with her accent, unusual colloquialisms, and openly-expressed awe and  complete lack of irony or cynicism. But in fact, the idea that her new friends might view her as a redneck or a hick was a shock. She didn’t know what she might have done that would make other people think she’s a redneck. And I could tell she was terrified — afraid that instead of “making it” in California, she was actually a joke, and too clueless to know it.

I lied to her. I said I was sure it wasn’t anything specific to her, but was just because she was from Oklahoma, and Jeff Foxworthy is from the South, so they probably just thought everybody in the South or South-adjacent region likes him. I knew it would break her heart and totally destroy her new-found confidence to think that to a lot of people, she represented stereotypes of backward rednecks, not the hard-working medical professional she’d been working so hard to portray herself as.

I thought of that experience when I saw this postcard from Post Secret:

I’ve built up a lot more cultural capital than my mom, going to grad school and being socialized into the norms of academia. I mostly eradicated my accent when I was an undergrad, I figured out that Velveeta cheese was not an acceptable addition to a cheese plate at an upper-middle-class dinner party, and I learned that most people don’t view skunks, squirrels, opossums, or raccoons as animals you might potentially turn into pets, if you’re brave and really dedicated.

I don’t feel ashamed of my background any more, because I’ve achieved enough proof of upper-middle-class success — a Ph.D., a tenure-track job, the knowledge that Brie is fancy cheese and not, as my grandma thought upon seeing it for the first time, fish bait — and some useful theories, like the idea of cultural capital, to help me make sense of what’s going on.

But I recognize the sentiment expressed in the postcard — the ever-present possibility that you’ll un-self-consciously mention something from your childhood and be met with gleefully horrified looks and giggles, and not know what’s so funny about shrugging and off-handedly saying, “I don’t know if I really need to see a movie about it, I’ve watched my relatives do it tons of times” when someone suggests watching the documentary Okie Noodling. It’s an extra little mental effort you have to expend as you navigate social encounters, trying to imagine whether something as small as honestly answering a simple question like what was your favorite food when you were a kid might open you up to ridicule. It’s not really the laughing itself, which is often good-natured and comes from people who do honestly like you, that’s so bothersome; it’s the realization that you still don’t know the cultural rules, and thus can’t necessarily protect yourself from being laughed at even if you wanted to — or in my mom’s case, that you don’t know what it is you’re doing that makes you a redneck in other people’s eyes.

For the last week of December, we’re re-posting some of our favorite posts from 2011.

————————

A good mockery can go a long way towards exposing cultural trends.  And this faux “Trailer for Every Oscar-Winning Movie Ever,” sent along by Ben N., does a fabulous job of revealing just how damn formulaic American movies can be.  It’s a treat:

See also: mocking tampon commercials.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

For the last week of December, we’re re-posting some of our favorite posts from 2011.

————————

The US economy faces a number of challenges—among them a lack of job creation and an ever-growing trade deficit. Many policy-makers believe that encouraging business innovation is the best response to these particular challenges. Sounds plausible but experience suggests otherwise.

The best example of why simply encouraging business innovation is not the answer for our employment and trade problems is Apple and its iPhone.

The iPhone was introduced in 2007 and has been incredible successful.  U.S. sales soared from 3 million units in 2007 to over 11 million in 2009.  Global sales topped 25 million in 2009.

While the iPhone is designed and marketed by Apple, almost all the phone’s components are produced by foreign companies operating outside the United States.  These components are then shipped to China where Foxconn, a Taiwanese company, oversees their assembly and their export to the United States and other countries.  As a result, the iPhone generates few jobs in the United States.

Two economists, in an Asian Development Bank working paper, examined the iPhone 3G production process in some detail.  The table below, taken from their study, highlights the main suppliers and the costs of the components they produce for a single phone.  Most of the components are supplied by Japanese, South Korean and German firms, although there are also some U.S. suppliers (although who knows where they actually produce their compnents).

The total component cost of an iPhone in 2009 was $172.46.    Workers in China assemble the iPhone, but because their wages are low the assembly cost per phone (labeled manufacturing costs in the table below) is quite small, only $6.50 a phone.  The total production cost per phone is $178.96.

Because the iPhone is assembled in China all sales in the U.S. mean an increase in Chinese exports (even though the phone is largely composed of inputs produced outside of China) and an increase in U.S. imports.  In 2009, China exported more than $2 billion worth of iPhones to the United States.  Thus, the iPhone, because of the Apple’s production strategy, also adds to the U.S. trade deficit.

Apple is not alone in embracing China as its production base.  China is now the world’s largest exporter of manufactured goods. And, as the chart below shows, the share of Chinese exports that are labled high technology is growing.  This trend has encouraged many analysts to claim that the U.S. is now locked in fierce economic competition with China.

However, as we see next, more than 80% of China’s high technology exports are actually produced by foreign companies operating in China.  Moreover, these foreign companies have significantly increased their control over this production.  In 2002 foreign owned firms that were 100% foreign owned (which means that they had no Chinese partner) accounted for only 55% of Chinese high technology exports.  In 2009 they accounted for 68%.

Why do so many transnational corporations choose to locate production in China?  The answer is obvious: profits. Apple again serves as a good example.  The table below, taken from the Asian Development Bank working paper cited above, shows Apple’s profit-margin on the iPhone.  In 2009 it was a whopping big 64%.

Struck by the size of Apple’s profit-margin, the authors of the Asian Development working paper considered whether the iPhone could reasonably be made in the United States.  As they note:

The role of the PRC in the production chain of iPhones is primarily the assembly of all parts and components into the final product for re-shipment abroad. The skills and equipment required for the assembly are very basic and there is no doubt that American workers and firms are capable of assembling iPhones in the US. If all iPhones were assembled in the US, the US$1.9 billion trade deficit in iPhone trade with PRC would not exist. Moreover, 11.4 million units of iPhone sold in the non-US market in 2009 would add US$5.7 billion to US exports.

For the sake of discussion, they assumed that assembly line wages in the U.S. are ten times higher than in China.   Given that Chinese production workers earn roughly $1 an hour, that is not an unreasonable assumption.  The higher wages would mean that the total assembly cost per phone would rsie to $65 and the total manufacturing cost would approach $238.  If Apple continued to sell the iPhone for $500, the company would still earn a very respectable 50% profit margin.

Moreover, as the authors point out:

In this hypothetical scenario, iPhones, the high-tech product invented by the U.S. company, would contribute to U.S. exports and the reduction of the U.S. trade deficit, not only with the PRC, but also with the rest of world. More importantly, Apple created jobs for U.S. low skilled workers; those who could not be the software engineers needed by Apple. Giving up a small portion of profits and sharing them with low skilled U.S. workers by Apple would be a more effective way [than depreciation of the exchange rate] to reduce the U.S. trade deficit and create jobs in the United States.

Of course, shifting production to the United States would mean that Apple would earn less money and there is little reason to believe that the company is prepared to sacrifice its profits for the good of the country.  If we want to tackle our employment and trade problems were are going to have to do more than promote more attractive conditions for business.

For the last week of December, we’re re-posting some of our favorite posts from 2011.

————————

People seem to love to talk about human nature. But when they do, they often do so with the smallest of imaginations. The 10-minute video below suggests that scientists have only begun to understand what humans are capable of. Prepare to be amazed:

Via Oscillatory Thoughts.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

For the last week of December, we’re re-posting some of our favorite posts from 2011.

————————

Jay Livingston, at MontClair SocioBlog, alerted me to a fascinating phenomenon called “change blindness.”  The term refers to the fact that people must choose what to pay attention to in any given setting. Accordingly, when the details they’ve decided aren’t important change, they don’t notice. This often includes the very people they are interacting with.
In an experiment by psychologist Daniel Simons, an assistant behind a counter, pretending to sign students in for an experiment, is surreptitiously replaced by another person. A full three-quarters of the people don’t notice. Awesome:

Here is a shorter illustration of a similar experiment with the same results (pictured above):

If you haven’t had enough yet, here’s one more example that shows that you can even switch race and gender and it still works!

See also our post on Privilege and Perception.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.