After the recent scandal over LEGO Friends, I am excited to report that I am in the process of working with a LEGO “fanatic,” David Pickett, on a series of posts about gender and the history of LEGO.  In the meantime, as a teaser, I wanted to offer you two LEGO ads that were from the same campaign as the one making its semi-viral way around the internet (1980-1982).  As with the original, these are evidence that advertising doesn’t have to reproduce the idea of “opposite sexes”:

Thanks to Moose Greebles and his Photostream.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Montclair SocioBlog.

What we don’t talk about when we don’t talk about class.  That was the title I wanted to use, but it was too long, and besides, there are already too many of these Raymond Carver variants.

Class seems to have disappeared from public discourse, except for the Republicans’ insistence that to mention inequality at all is to engage in “class warfare.” The only class we hear about, whether from politicians or the media, is the middle class.  Here, for example, are the results of  a Lexis-Nexis search of news transcripts in the previous month.

On TV news, the upper and lower class do not exist.

So how do we talk about those at the top and bottom of society?  The discussion of inequality is now all about income.   While “lower class” and “upper class” had only three and four mentions, respectively, in this same period, income terms (high, upper, low, lower) numbered over 300.

For some historical perspective, I looked at Google Ngrams for the frequency of class terms in books.

The pattern for upper class is similar — a large decline in class talk, a much smaller decrease in income talk — though class references still outnumber income references.

From the media, you get the impression that except for a handful of people at the top and the bottom, there really is only one class in America — the middle class — and that the working class has faded into history.  Yet the GSS subjective social class item (“Which class would you say you belong in?”) gets the same results as it did in 1972: a roughly equal split between “middle” and “working” that accounts for 9 out of 10 Americans.

Dr. Bethany Pope sent in a segment from a National Geographic show about animals’ sexual behavior. The clip is an amazingly gendered discussion, describing animals’ motivations and behaviors through the lens of what is considered normative masculine and feminine sexual behavior, the correct place of males and females in the social hierarchy, and the assumption that males and females are locked in a zero-sum game. The anthropomorphizing of other species begins at the outset, when we learn female hyenas want “more than equal rights, they want to beat males at their own game.”  In fact, “Africa’s plains are among the most macho places on earth…they’re testosterone-fueled battlefields,” filled with “swaggering” males. Bethany sums up the tone regarding hyenas, saying, “The documentary presents them as an abomination, usurping male gender roles.” Indeed, at about a minute in we learn that hyenas “seem mixed up.” A hyena “swaggers,” “confident” and “cocksure,” its penis swinging “low and proud.” But what’s this? The swaggering, cocksure hunter “has a secret”! That’s not a penis, it’s an enlarged clitoris; our hero is a she! Not only that, there’s not a penis anywhere to be found, as this is an all-female pack; “these female are some of the most masculine in the world — and they like to sniff each other an awful lot, too. Compounding the “confusion,” they have a “bulging” sac, like a scrotum. And not only are female hyenas masculinized, but the poor males are emasculated, reduced to being “subservient, servile, and scared.” It is rather stunning example of anthropomorphizing the natural world and applying gendered norms of sexuality to other species, and worth sitting through the full six minutes to get the full effect (the video might not be safe for some workplaces; there are a lot of lingering shots of penises and clitorises. A lot.):

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

In an interesting article at Slate, Libby Copeland observes that Ron Paul has disproportionate support from young people and men.  Why?  She cites political scientists explaining that young people, on average, think in more black-and-white terms than older people:

…age and newness to politics predispose young voters to a less nuanced view of the political world. They’re less likely to take the long view, less likely to have patience, less likely to spin out the implications of their political theories.

Ron Paul does, indeed, articulate a straightforward ideology, especially compared to the other candidates.

Copeland doesn’t do as good of a job of explaining why men tend to like him more than women.  I wonder, though, if it maybe has something, just a little bit, to do with his branding.  Consider this ad:

This ad is a clear adoption of masculinity and a strong rejection of femininity (symbolized by the Shih-Tsu and its supposed weakness).  In this sense, his ad is centrally in the genre of ads designed to associate products with MEN, partly by the deliberate exclusion of women and mocking of anything feminine.

It seems to me that Paul has decided to double down on his appeal, focusing on the market that he thinks is most likely to support him, and throwing everyone else out along with the social programs.

Thanks to Letta and Alex for sending along the article and commercials!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Originally posted at Shameless.

Marilyn Monroe is often held up as the antidote to the idea that only thin can be beautiful. “Marilyn was a size 10/12/14,” goes a common refrain (though sizing basically means nothing these days, so what does that even prove?). There have been a couple Marilyn Monroe memes floating around Facebook in the past couple months, and both are troubling. The focus is on Marilyn’s curves, and how her swimsuit clad body is different from what movie stars look like today (oh, the tyranny of the “Best Beach Bodies!” issue). What’s supposed to be an empowering message to women – you don’t have to be a Victoria’s Secret model to be beautiful – is completely undermined by two much older memes: divide and conquer and the male gaze.

In the first photo, Marilyn is compared to another woman in a bikini, who is much thinner. The text reads: “This [pointing to Monroe] is more attractive than this [pointing to the other woman].” While I can totally get behind the title “fuck society,” and add “and its stupid expectations” for good measure, there’s nothing anti-establishment about what’s being done here. This is a common tactic, in which women are pitted against each other, so that we lose sight of the real problem: namely, society. If women are fighting amongst ourselves about who is more “beautiful,” if we compare ourselves to other women endlessly, we don’t have time to notice that we’re trapped in a hamster-wheel of low self-esteem. Society hopes that you’ll buy things, to try and make yourself feel better. In the meantime, it’s hoped that we as women won’t critically examine what beauty is, what’s being sold to us, and most importantly, who profits from all this. Fuck Society, sure, because society tells you that if you’re not extremely thin, you’re worthless. However, extremely thin women? They’re still people. Further, bodies are just bodies. They have no intrinsic worth, no moral value, other than what we assign them. The thought behind this comparison photo is to turn the dominant paradigm on its head, but what it really does is reinforce that for one woman to be good, another must be bad. And that kind of thinking isn’t going to get us anywhere.

The second is the same photo of Marilyn, this time alone in the Motivational Poster style. The text reads: “PROOF: That you can be adored by thousands of men, even when your thighs touch.” From the start this would seem like a better message. No comparison photo, no pitting women against each other. For some reason, though, this photo troubles and angers me more than the first one does. Because here’s the thing: you are worth more than what men think of you. Marilyn Monroe was, to put it mildly, very sad, very often. She was a sex symbol, and thus, stopped existing as human being, a regular girl. Almost everything that fucked up Marilyn’s later life had to do with being “adored” by men. Men used her, or deified her (and that’s a hard come-down for those dudes when they found a human being in their bed the morning after). Political brothers purportedly passed her around like a toy. Conventional wisdom, political conspiracy aside, has it that Monroe killed herself. Being “adored by thousands of men” didn’t stop her demons from consuming her. It angers me to no end that, again, in the name of self-esteem we’re going to make a poster girl (literally) out of a woman who was notoriously down on herself.

I want very much for us to stop thinking that there is only one body type that is acceptable. I would prefer the focus be on health, rather than appearance. The Monroe Meme seems about the furthest thing from healthy. This is a woman who abused alcohol and sleeping pills later in her life, this is a woman who (probably) died due to depression. But, hey, as long as someone thinks she looks good, I guess that’s what matters.

Heather Cromarty has written for The Walrus Blog, and writes about books and bookish miscellany at In The Midst of Life, We Are in Debt, Etc. Follow her on Twitter: @la_panique.

Cross-posted at Montclair SocioBlog.

Mitt Romney’s capitalism has come under attack – from fellow Republicans, of all people.  They’re pummeling him for his work at Bain Capital, his private equity firm.  “Private equity” became the term of choice when “leveraged buyout” acquired a connotation of nastiness, probably because many LBOs were in fact nasty affairs (“hostile” takeovers).

Romney is tall and good-looking with a full head of hair.  He speaks with no noticeable regional accent.  Danny DeVito is a photo negative of all that.  But as Lawrence Garfield,* a.k.a. Larry the Liquidator in “Other People’s Money” DeVito does a much better job in making the case for what Mitt did at Bain Capital.**  (The original title for this post was “Defending Private Equity – the Short Version.”)

Bain sometimes made money by bankrupting the companies it took over.  That’s creative destruction for you – first the destruction, then creation.    As Larry the Liquidator puts it***:

 You invested in a business and this business is dead. Let’s have the intelligence, let’s have the decency to sign the death certificate, collect the insurance, and invest in something with a future. . .
Take the money. Invest it somewhere else. Maybe, maybe you’ll get lucky and it’ll be used productively. And if it is, you’ll create new jobs and provide a service for the economy and, God forbid, even make a few bucks for yourselves.

Romney’s critics talk about the people put out of work, the towns and communities eviscerated.  That’s where Garfield/Romney are on shakier ground.

“Ah, but we can’t,” goes the prayer. “We can’t because we have responsibility, a responsibility to our employees, to our community. What will happen to them?” I got two words for that – “Who cares?”

Larry the Liquidator is raising the issue of shareholders vs. stakeholders.  Stakeholders are all those people who are affected by a corporation.  To attract corporations, local governments sometimes offer goodies like tax breaks, regulation breaks, and even bagfuls of cash.  The localities defend these deals by saying that they will be good for the whole town, particularly for those who become employees or who sell goods and services to the corporation.  These people and the town generally will be stakeholders.  They all have a stake in the success of the corporation.

Corporations too often talk the stakeholder talk.  But when times get tough, they talk the shareholder talk – the talk that Larry does so well. And they walk the shareholder walk.  They walk out of town with the money from the sale of the company’s assets.

All this has implications for issues of trust, implications much too broad and deep for a simple blog post.  See this 1988 article by Andrei Schleifer and Larry Summers, “Breach of Trust in Hostile Takeovers.”

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* Romney is a Mormon.  Larry Garfield is of no specified religion, though we can assume he is not a Mormon.  In the original play, he was Larry Garfinkle. For Hollywood purposes he became Garfield, just as did actor John Garfinkle.

** Conservapedia, as I’m sure Drek knows, rated “Other People’s Money” as one of the twenty greatest conservative movies.

*** For a transcript of Larry’s speech go here.  The original stage play is by Jerry Sterner, the screenplay by Alvin (Three Spidermans) Sargent.  I don’t know how much credit each gets for this speech.

 Big hat tip to Ezra Klein for the material here.

Last Wednesday, January 20 18, over 7000 websites participated in a massive protest opposing bills H.R. 3261, the Stop Online Piracy Act (SOPA) and S. 968, the PROTECT IP Act (PIPA). While these bills aimed to curb online piracy, many fear that they also pave the way for widespread internet censorship. Although consideration of SOPA and PIPA has now been “postponed,” the bills and the protests raise the issue of who has the authority to control access to knowledge. The different visual and technological ways that websites protested SOPA and PIPA demonstrate the importance we as a culture place on unfettered access to information. In imagining what a censored internet might be like, the protests also show how much the medium — in this case, technology — shapes our individual and collective knowledge and what kind of a threat censorship would be. In additional to concerns about free speech and access to information, the protests also remind us how many profitable businesses are based on assumptions that those things will remain uncensored.

Many sites (such as Craigslist, Pinterest, and icanhascheezburger, screencaps below) took a traditional web protest approach by posting informational messages encouraging visitors to take action against the bills:

Other websites (WordPress, Wired, Google), along with Facebook status updates and Tweets, visually depicted what internet censorship would look like. This kind of protest is particularly visually powerful — stark black blocks out the text, making the message unreadable:

Facebook:

Twitter:

Others shut down altogether (like Wikipedia, Reddit, MoveOn, and Mozilla), essentially removing their website’s resources and information for 24 hours:

Many of us are fortunate to take for granted open, easy access to information, including open access to everything on the internet (though the continued existence of a digital divide makes such information more available to some than others, and school districts routinely censor online content for students). The protests of SOPA and PIPA illustrate how much we rely on technology for access to information by raising important questions about what censorship would mean for access to knowledge. Seemingly boundless information is at the tips of our fingers everywhere we go:

(Via Shoebox Blog.)

As the cartoon shows, our knowledge is shaped by what medium is physically available to us for seeking new information. Students in my classes can’t fathom a time when they couldn’t look up any bit of information they needed on Google.  They can’t imagine the way I used to do research for a school paper– by consulting my family’s dusty encyclopedia set, or heading down to the library. Though their experience is physically removed from the research librarian’s desk, they have access to much more information than I ever did in my local library. The protests against SOPA and PIPA — the website outages and blacked out texts — make real the idea that if the internet were censored, our avenues for learning would shrink.

The Physicians Committee for Responsible Medicine (PCRM) sponsored two new billboards in Albany, NY, warning residents that cheese makes you fat in what is possibly most irresponsible way ever. The first features an obese man’s disembodied torso and the words, “Your abs on cheese.” The second features an obese woman’s butt and thighs and the words, “Your thighs on cheese.” The images make a very clear statement: fat people are disgusting.
The PCRM advocates for a vegan diet. The aim of this campaign is to get Albany residents to reduce their cheese intake, as cheese is a common source of saturated fat and, according to the PRCM, a major contributor to obesity in the United States. In Albany, home to several dairy farms, 63 percent of adults are obese. This is higher than the statewide obesity level of 59 percent. Obesity prevention is a valid cause, to be sure, but at what cost to other health issues?

According to their website, the PCRM is “a nonprofit health organization that promotes preventive medicine, conducts clinical research, and encourages higher standards for ethics and effectiveness in research.” For an organization so concerned with ethical standards, the PCRM has sunk pretty low with this offensive and damaging campaign. In the jargon of health communication ethics, the PCRM have committed a common and classic misstep: the failure to consider the unintended consequences of their message.

Just like a single food item (in this case, cheese) is not responsible for the entire obesity epidemic, obesity is not the only serious health problem facing Americans. We are also struggling with our body image and self-esteem as we cope with the barrage of photoshopped and unrealistic “ideal bodies” in the media. The National Eating Disorders Association states that “in the United States, as many as 10 million women and 1 million men are fighting a life and death battle with an eating disorder such as anorexia or bulimia. Millions more are struggling with binge eating disorder.”

In the medical hegemony, physical health tends to outrank mental health in “importance.” But the line between physical and mental health issues is not always clear, especially with the confluence of obesity, body image disturbance, eating disorders, and self-esteem. The PRCM is wearing blinders to these interrelated health issues in their dogmatic pursuit of a singular, isolated objective.

Physicians are taught to “do no harm.” The PRCM needs to understand that insensitive words and pictures are absolutely harmful to our health. There are better ways to educate and motivate people to make healthier food choices; ethical health campaigns do not sacrifice one health issue to promote another.

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Leah Berkenwald is a graduate student of Health Communication at Emerson College, in collaboration with the Tufts University School of Medicine, and holds a MA in American Studies from the University of Nottingham. She is currently designing a social marketing campaign on body image for the Massachusetts Institute of Technology. She also works as the Online Communications Specialist at the Jewish Women’s Archive, and blogs at talkinreckless.com.

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