It is a strange sight to watch politicians working to go viral. Check out this video from the political nonprofit ACRONYM, where Alexis Magnan-Callaway — the Digital Mobilization Director of Kirsten Gillibrand’s presidential campaign — talks us through some key moments on social media. 

Social media content has changed the rules of the game for getting attention in the political world. An entire industry has sprung up around going viral professionally, and politicians are putting these new rules to use for everything from promoting the Affordable Care Act to breaking Twitter’s use policy. 

In a new paper out at Sociological Theory with Doug Hartmann, I (Evan) argue that part of the reason this is happening is due to new structural transformations in the public sphere. Recent changes in communication technology have created a situation where the social fields for media, politics, academia, and the economy are now much closer together. It is much easier for people who are skilled in any one of these fields to get more public attention by mixing up norms and behaviors from the other three. Thomas Medvetz called people who do this in the policy world “jugglers,” and we argue that many more people have started juggling as well. 

Arm-wrestling a constituent is a long way from the Nixon-Kennedy debates, but there are institutional reasons why this shouldn’t surprise us. Juggling social capital from many fields means that social changes start to accelerate, as people can suddenly be much more successful by breaking the norms in their home fields. Politicians can get electoral gains by going viral, podcasts take off by talking to academics, and ex-policy wonks suddenly land coveted academic positions.

Another good example of this new structural transformation in action is Ziad Ahmed, a Yale undergraduate, business leader, and activist. At the core of his public persona is an interesting mix of both norm-breaking behavior and carefully curated status markers for many different social fields. 

In 2017, Ahmed was accepted to Yale after writing “#BlackLivesMatter” 100 times; this was contemporaneously reported by outlets such as NBC News, CNN, Time, The Washington Post, Business Insider, HuffPost, and Mashable. 

Since then, Ahmed has cultivated a long biography featuring many different meaningful status markers: his educational institution; work as the CEO of a consulting firm; founding of a diversity and inclusion organization; a Forbes “30 Under 30” recognition; Ted Talks; and more. The combination of these symbols paints a complex picture of an elite student, activist, business leader, and everyday person on social media. 

Critics have called this mixture “a super-engineered avatar of corporate progressivism that would make even Mayor Pete blush.” We would say that, for better or worse, this is a new way of doing activism and advocacy that comes out of different institutional conditions in the public sphere. As different media, political, and academic fields move closer together, activists like Ahmed and viral moments like those in the Gillibrand campaign show how a much more complicated set of social institutions and practices are shaping the way we wield public influence today.

Bob Rice is a PhD student in sociology at UMass Boston. They’re interested in perceptions of authority, social movements, culture, stratification, mental health, and digital methods. 

For a long time, political talk at the “moderate middle” has focused on a common theme that goes something like this: 

There is too much political polarization and conflict. It’s tearing us apart. People aren’t treating each other with compassion. We need to come together, set aside our differences, and really listen to each other.

I have heard countless versions of this argument in my personal life and in public forums. It is hard to disagree with them at first. Who can be against seeking common ground?

But as a political sociologist, I am also skeptical of this argument because we have good research showing how it keeps people and organizations from working through important disagreements. When we try to avoid conflict above all, we often end up avoiding politics altogether. It is easy to confuse common ground with occupied territory — social spaces where legitimate problems and grievances are ignored in the name of some kind of pleasant consensus. 

A really powerful sociological image popped up in my Twitter feed that makes the point beautifully. We actually did find some common ground this week through a trend that united the country across red states and blue states:

It is tempting to focus on protests as a story about conflict alone, and conflict certainly is there. But it is also important to realize that this week’s protests represent a historic level of social consensus. The science of cooperation and social movements reminds us that getting collective action started is hard. And yet, across the country, we see people not only stepping up, but self-organizing groups to handle everything from communication to community safety and cleanup. In this way, the protests also represent a remarkable amount of agreement that the current state of policing in this country is simply neither just nor tenable. 

I was struck by this image because I don’t think nationwide protests are the kind of thing people have in mind when they call for everyone to come together, but right now protesting itself seems like one of the most unifying trends we’ve got. That’s the funny thing about social cohesion and cultural consensus. It is very easy to call for setting aside our differences and working together when you assume everyone will be rallying around your particular way of life. But social cohesion is a group process, one that emerges out of many different interactions, and so none of us ever have that much control over when and where it actually happens.

Because everything is currently terrible, I binge-watched Love is Blind. In case you are planning to do the same, this is a spoiler-free post.

You probably know the premise: contestants in this romantic reality romp go on speed dates in little pods. They can’t see their conversation partners, and at the end of the dates they decide whether to get engaged before seeing each other. The question is whether love can flourish when we cast aside our assumptions about appearances, including race, wealth, and sexuality.¹ It is a mess. I couldn’t look away.

What struck me most about the show isn’t actually what unfolded, but instead how it is based on an interesting assumption about the way biases work: if you can’t see anything to make a snap judgment, you have to be genuine and objective, right? This reminded me of how people use the term “colorblind” to signal that they don’t feel racial bias. Scholars are critical of this colorblindness because it suggests that ignoring social differences is the same as reducing biases against those differences.

Does limited information actually make us less likely to make snap judgements? Social science findings are a pretty mixed bag. 

On the one hand, taking information away in some cases has been shown to give people a fair shot. One big example is the “ban the box” movement. This policy reform effort works to remove the initial reporting of felony convictions on applications, based on the fact that people with criminal records often face high rates of discrimination when they try to get jobs or go to school. 

On the other hand, “blindness” doesn’t necessarily reduce bias. Our brains are pattern-making machines ready to fill in any gaps with our own best guesses. One of the most interesting findings on this is that people who are blind still understand race in visual terms. Experimental studies show that people can “smell” social class, matching perfume scents alone to our assumptions about taste and wealth. Jumping to conclusions is exactly what the mind does when you give it an incomplete picture, and you can see this lead to some particularly cringe-worthy moments early in the show.

Implicit biases are implicit for a reason: they happen whether or not you are trying to stop them. The important part is to recognize them and consciously work to set them aside, rather than thinking they can be cast out by cutting off your information or attention. Again, avoiding spoilers, I think the most successful couples on the show were self-aware enough to know how much work they would have to put in after leaving the pods. For the couples who thought the experiment made this “meant to be”—that their relationship was somehow special, pre-ordained, or protected by the process—well, we got our fair share of drama.

¹ They kept calling the show an “experiment.” The scientist talked about “testing hypotheses.” This irked me, because you know IRB would absolutely freak out if one of us tried to propose this as a study.

Sociologists spend a lot of time thinking about lives in social context: how the relationships and communities we live in shape the way we understand ourselves and move through the world. It can be tricky to start thinking about this, but one easy way to do it is to start collecting social facts. Start by asking, what’s weird about where you’re from?

I grew up on the western side of the Lower Peninsula of Michigan, so my eye naturally drifts to the Great Lakes every time I look at a map of the US. Lately I’ve been picking up on some interesting things I never knew about my old home state. First off, I didn’t realize that, relative to the rest of the country, this region is a hotspot for air pollution from Chicago and surrounding industrial areas.

Second, I was looking at ProPublica’s reporting of a new database of Catholic clergy credibly accused of abuse, and noticed that the two dioceses covering western MI haven’t yet disclosed information about possible accusations. I didn’t grow up Catholic, but as a sociologist who studies religion it is weird to think about the institutional factors that might be keeping this information under wraps.

Third, there’s the general impact of this region on the political and cultural history of the moment. West Michigan happens to be the place that brought you some heavy hitters like Amway (which plays a role in one of my favorite sociological podcasts of last year), the founder of Academi (formally known as Blackwater), and our current Secretary of Education. In terms of elite political and economic networks, few regions have been as influential in current Republican party politics.

I think about these facts and wonder how much they shaped my own story. Would I have learned to like exercise more if I could have actually caught my breath during the mile run in gym class? Did I get into studying politics and religion because it was baked into all the institutions around me, even the business ventures? It’s hard to say for sure.

What’s weird about where YOU’RE from? Doing this exercise is great for two reasons. First, it helps to get students thinking in terms of the sociological imagination — connecting bigger social and historical factors to their individual experiences. Second, it also helps to highlight an important social research methods point about the ecological fallacy by getting us to think about all the ways that history and social context don’t necessarily force us to turn out a certain way. As more data become public and maps get easier to make, it is important to remember that population correlates with everything!

It’s Valentine’s Day, and my social media feed is more snarky than smarmy. The Hallmark holiday gets us thinking about love, but it also highlights our unquestioned assumptions about romantic relationships. The culture of love is tied up in all kinds of expectations: what we buy, how we date, even who does the dishes. A lot of sociological thought works to make these assumptions explicit, breaking them down to reveal the (sometimes sad) truth that many of us haven’t really thought that much about how we really want to love and be loved. 

But social science isn’t always depressing! Some recent work actually has pretty good news about the state of our romantic relationships. One example is Philip Cohen’s article published in Socius last year on “The Coming Divorce Decline.” Where many of us have gotten used to a story about rising divorce rates over the past few decades, Cohen finds that the probability of divorce for women has been declining from 2008 to 2017. Especially encouraging, he also finds that the probability of divorce for newly married women has been declining over same time period. 

In the article, Cohen writes:

…because the risk profile for newly married couples has shifted toward more protective characteristics, it appears certain that—barring unforeseen changes—divorce rates will further decline in the coming years.

And he even highlights how new data supported this prediction from an earlier draft of the paper!

Another example is a recent op-ed from Stephanie Coontz in The New York Times: “How to Make Your Marriage Gayer.” This piece is packed with current social science on relationships, from how couples split the housework to how they handle stress. One big takeaway from the research is better reported relationship outcomes for same-sex couples, and Coontz explains this in terms of our unquestioned assumptions about our love lives. Heterosexual couples tend to revert to more traditional assumptions about gender and relationship roles. But with fewer assumptions about gender and family roles at play, same-sex couples often have to (gasp!) openly talk about their needs, negotiate expectations, and generally do the things that make a relationship really strong.

So, if you’re grumpy this Valentine’s Day, remember that there’s some good news as well. As we learn more about what makes relationships work, we make it easier to navigate romance in a more open and honest way.

I just wrapped up my political sociology class for the semester. We spent a lot of time talking about conflict and polarization, reading research on why people avoid politics, the spread of political outrage, and why exactly liberals drink lattes. When we become polarized, small choices in culture and consumption—even just a cup of coffee—can become signals for political identities. 

After the liberals and lattes piece, one of my students wrote a reflection memo and mentioned a previous instructor telling them which brand of coffee to drink if they wanted to support a certain political party. This caught my attention, because (at least in the student’s recollection) the instructor was completely wrong. This led to a great discussion about corporate political donations, especially how frequent contributions often go bipartisan.

But where does your money go when you buy your morning coffee? Thanks to open-access data on political contributions, we can look at the partisan lean of the top four largest coffee chains in the United States.

Starbucks’ swing to the left is notable here, as is the rightward spike in Dunkin’s donations in the 2014 midterms. While these patterns tend to follow the standard corporate image for each, it is important to remember that even chains that lean one way still mix their donations. In midterm years like 2012 and 2014, about 20% of Starbucks’ donations went to Republicans.

One side effect of political polarization is that corporate politics don’t always follow cultural codes. For another good recent example of this, see Chick-fil-A reconsidering its donation policies.

Tis’ the season for throwing down at dinner. Every year the humor and the horror stories about Thanksgiving hit our social media feeds. This isn’t just about politics, either. Family dinners have a strong symbolic significance. When the stakes are high for a once-a-year gathering, other kinds of social conflicts are primed to play out as well.

But for all this talk about fighting, one thing I find really interesting as a political sociologist is just how much work people do to avoid conflict. We know from embedded studies of parent organizations and neighborhood groups that people will tie themselves up in knots to avoid talking about political issues. In some cases, people are more likely to confide in near-strangers or acquaintances than close family members. In an increasingly fraught political climate, the answer for many people might be cutting their visits short. According to research published last year Science, there is some evidence for this happening.

In the article, political scientists matched anonymous smartphone location data from over 10 million Americans to precinct-level voting data from 2016. By doing this, they could see who traveled for Thanksgiving that year and how long they stayed at dinner. People who ate in an opposing political district spent less time at dinner, about 30-50 minutes less on average. The pattern was stronger for people coming from Republican districts to dine among Democrats—they split about 50 to 70 minutes sooner. The authors also find that increased local political advertising was also associated with cut-down dinner time.

Sure, these people could be storming out before that second helping. But I think one of the less-appreciated trends in political life is that many of us are just clamming up and cutting out early to spend time elsewhere. There are many perfectly valid reasons to do this, especially if people are made to feel unwelcome or unsafe. These results suggest we could all do a little more to think about keeping people at the table.

Modern policing is often characterized by quasi-militaristic tendencies, from “wars” on drugs and crime to its use armored vehicles and automatic weapons. The Department of Defense 1033 Program, which provides military equipment slated for storage to law enforcement agencies, is a popular way that police and sheriff’s departments acquire military gear. According to data from the Defense Logistics Agency, acquisitions of military equipment by state and local law enforcement sharply rose to a peak in 2016, and then have declined in recent years. But what explains participation in the DOD’s program? Which police departments acquire the most military equipment?

In a recent study published in Criminology, David Ramey and Trent Steidley investigate whether law enforcement agencies participated in the program and how much gear they acquired using 1033 program participation and U.S. Census and American Community Survey data. They find that participation in the 1033 — but not the value of gear acquired — is greater in areas of higher violent arrests. They also find that, after controlling for crime rates and other factors, higher local Black and Hispanic populations correlate with higher levels of participation and greater value acquired.

However, these racial patterns are not linear. Agencies operating in areas with very small and very large minority populations have low probabilities of program participation, but agencies that serve a more diverse community are most likely to obtain military equipment through the 1033 program. For those that do participate, increases in minority populations correlated with higher dollar values of equipment acquired, with each subsequent increase garnering even more gear than the last (an exponential increase). In other words, program participation increases in response to racial demographics up to an extent, but once an agency decides to participate, the value of military equipment requested dramatically increases as minority populations increase.

Trends in police militarization highlight two patterns. Law enforcement agencies respond to increasing crime rates with police militarization, possibly in an attempt to deter further crime. In contrast, the racial effects found in this study follow  a “minority threat” model, as military acquisitions correspond to the presence of racial minority groups. This research illustrates how race, net of the crime rates in an area, can pattern not only where police operate, but how they operate.

Ryan Larson is a graduate student from the Department of Sociology, University of Minnesota – Twin Cities. He studies crime, punishment, and quantitative methodology. He is a member of the Graduate Editorial Board of The Society Pages.