Dmitriy T.M. send in a map from National Geographic that shows the wide disparities in national per capita income levels, as well as population density. Different colors represent different income groups, while shades within each color represent population density (darker = lower density):
The map claims to be interactive, though I haven’t figured out any interactive features. They do provide a lot of data on various economic and social indicators for each income group. Of course, this type of representation hides the often wide disparities in income within countries. But it’s a striking general overview of global economic development.
Lindsay C., Christie W., and Dolores R. sent in an ad for the Rogers Cup as well as the Rogers Legends Cup (a new event that isn’t specifically named in the ad) that succinctly sums up the tendency to downplay female athletes’ achievements and treat them as less serious athletes than men. You might come to watch the “ladies,” but it’s the men who are the legends you should really stick around to see (via Feministing):
After a number of complaints, Tennis Canada released an apology and a revised version of the ad (via The Maddow Blog):
Really, it’s possible to advertise both men’s and women’s events without appearing to belittle one of them. It’s not that hard.
Trigger warning: this post contains examples of negative comments used in attempts to rhetorically negate the evidence of Ragen’s physical abilities, and they may be upsetting or triggering for some readers.
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Society hides people like me – fat, healthy people. We don’t fit into the popular misconception that you can look at somebody and tell how healthy they are, we don’t make the diet industry any money, and we won’t just loathe ourselves like they want us to. I’ve found that when people are faced with a real live healthy fat person they often try to solve their cognitive dissonance. Sometimes they do this by just calling us liars, as in this comment from a total stranger on my blog:
5’4 and 280 pounds is not healthy and you’re just deluding yourself if you think it is. There is no way that you can work out the way you say you do and eat the way you say you do and still be that fat. You are not healthy and you need to get real, stop gorging yourself and get to the gym.
Sometimes they use the VFHT (Vague Future Health Threat). This occurs when people try to convince me that it’s less likely that I’m fat and healthy and more likely that they are psychic and that my “fat will catch up with me someday.” My fat’s already here. What is there to catch up with me – my healthy eating? My exercise? My numbers, strength, stamina and flexibility in the top 5% of the country? For the record I know plenty of old, healthy fat people, but even if I’m wrong I still feel that I’m making the right choice.
Finally, if you are a fat person who says you are healthy or physically active, you will frequently be asked to prove it.
After working for a year to obtain a level of flexibility that I didn’t even have as a (relatively thin) kid, I was thrilled to accomplish this heel stretch:
[Photo by Richard Sabel]
Among the supportive comments were a group of very prolific writers who make a total of 127 comments in three hours. One comment that was fairly representative of the group stated,
You are a stupid bitch. You are a liar to say that you are fat and healthy, there’s no such thing. Nobody cares how flexible you are (this move isn’t even that hard) or how well you dance because you’re still a fucking fattass. I bet your ankle shattered 5 seconds after this was taken. If I see you in the street I will slap you across your triple chins you dumb fat bitch.
Someone posted information about me on a listserve of people who, at first, were being reasonable and curious. I was e-mailed and challenged to state my numbers to prove beyond doubt that I am, in fact, healthy. I posted my cholesterol, triglycerides, blood pressure etc., all in the exceptionally healthy range. But, a random stranger on the internet asked, what could I do physically?
So I posted pictures of my strength and flexibility:
They said that holding that same 284 pound body (the one that surely shattered my ankle) up in an arch and doing suspended pull ups isn’t that hard. They said I must be flexible because I’m all fat and no muscle. They asked why I didn’t show something more athletic.
After several other attempts to counter their arguments, I posted a video of me dancing:
They got mean. They called me a whale, they called me a hippo, they said that it doesn’t matter because I’m still fat.
Several things about this incident stand out to me. First, many of the people who posted weren’t satisfied with disagreeing with my Health at Every Size lifestyle or calling me a liar, but actually felt the need to diminish my accomplishments. I can only assume that they were trying to avoid some sort of cognitive dissonance. In addition, the comments reflect an intense desire to convince me that no amount of accomplishment is enough if I am fat — as if being fat is such an utter failure that it eclipses anything else that I could possibly accomplish. Their core belief is that accomplishments only count if you’re thin, so since I’m fat no amount of proving it will ever be enough.
At first I was shocked by these comments. But I wonder if they are simply the end result of the constant marketing messages that the diet industry makes billions of dollars imbedding into our collective consciousness: The idea that anyone who chooses to focus on healthy habits rather than having a smaller body must be stupid and should be ridiculed. The idea that no accomplishments matter until you are thin because, if you are fat, you aren’t worthy of feeling happy or successful. (Remember Jennifer Hudson’s commercial where she said “Before Weight Watchers, my world was can’t” even though before Weight Watchers she had won a Grammy for her first CD and an Oscar for her first film?) Finally, the image of trainers like Jillian Michaels physically, verbally, and emotionally abusing fat people and treating them as subhuman “for their own good” might even make these people feel like they are somehow good Samaritans rather than run-of-the-mill judgmental abusers.
In the end, I’m over it. Don’t like what I write? Don’t believe me? Fine. I’m not here for you. When I do something that is counter to someone’s stereotypes, I’m not asking for their approval — I’m doing them the courtesy of giving them the opportunity to challenge their preconceived notions. I’m not trying to tell anyone how to live. I believe that every person of every size deserves respect. After that it’s all about presenting options, letting people make their own choices, and respecting those choices just like I expect mine to be respected.
Ragen Chastain, of Dances with Fat is a corporate CEO, choreographer for and a principle dancer in Fat Bottom Cabaret, and a three-time National Champion partner dancer currently seeking her first World Professional title; but all of that pales in comparison to her greatest accomplishment – learning to love her body. She is a strong advocate for Health at Every Size, and she unwaveringly believes (and is living proof!) that health is not about body size and that every body deserves respect.
Ragen agreed to write a post about her own personal experience with an issue facing many fat people: the insistence of other people that anyone who says you can be fat and healthy is mistaken, deluded, or actively lying, and the hostility and aggression often aimed at fat people who challenge these social assumptions (including on previous posts on our blog). She has previously posted parts of this article here and here.
A while back Yvette sent us a vintage ad for a children’s laxative that was posted over at Boing Boing. It’s a great example of changing expectations of parenting, disciplining children, and parental anger. In the ad, the mom and dad are arguing because the dad wants to use a hairbrush to spank his son, who is apparently crying because he doesn’t want to take a nasty-tasting laxative:
Transcript of dialogue:
“Don’t let daddy lick me again!” An old, old problem solved in an up-to-date way.
1. Mother: Oh, John, why don’t you let him alone? He’s only a child.
Father: Well, somebody has to make him listen to reason.
2. Mother: That’s the first time I ever heard of a hairbrush being called “reason”!
Father: Look! Let’s settle this right now! He needs that stuff and he’s going to take it whether he likes the taste or not!
3. Mother: That’s right, Mr. Know-it-all — get him all upset and and leave it for me to straighten him out.
Father: Aw, don’t get yourself in a stew!
4. Mother: I’m not! All I know is that Doris Smith used to jam a bad-tasting laxative down her boy’s throat until her doctor put a stop to it. He said it could do more harm than good!
Father: Then what laxative can we give him?
5. Mother: The one Doris uses — not an “adult” laxative, but one made only for children…Fletcher’s Castoria. It’s mild, yet effective. It’s safe, and Doris’ boy loves it!
Father: OK. I’ll run down to the druggist and get a bottle. But boy, he better like it!
6. Mother: Would you believe it? I never saw a spoonful of medicine disappear so fast!
The mom wins out, and clearly spanking the boy isn’t being advocated. But the company felt perfectly comfortable presenting a dad as angry and even aggressive, and in need of calming from his wife to avoid him spanking his child with a household item, yet still a perfectly good dad once Mom had intervened and fixed the immediate problem, returning family harmony.
Given increased attention to issues such as child abuse and domestic violence, and changes in expectations of parenting that have replaced the “father as nothing but breadwinner and strict disciplinarian” role, many viewers today would likely interpret the narrative in the ad (not to mention the line “Don’t let Daddy lick me again!”) as inherently problematic, not as a taken-for-granted commentary on family life and the need for helpful products to smooth over domestic conflicts.
Comedians exercise a curious privilege, which allows them to peddle controversial conclusions and uncomfortable insights without suffering the usual scorn and admonishment that comes with challenging systems of power or bringing indelicate knowledge about the world to the surface. For instance, the suggestion that Americans are deeply divided by race and class usually causes people to fidget, yet Chris Rock was greeted with laughter and applause when he unabashedly criticized the racialized wealth gap in the United States. Similarly, Louis C.K. received a rousing applause when he discussed his privilege as a white male, and Hari Kondabolu made an entire room burst into laughter by exposing the nonsensical logic underlying stereotypes aimed at Mexican immigrants.
But comedy is just as likely to reinforce stereotypes as it is to criticize them. Consider Jeff Dunham’s act featuring his popular dummy, “Achmed the Dead Terrorist.” In the clip below, from a 2007 performance, Dunham draws upon a number of stereotypes of Arabs and Muslims, many of which have been around since well before the attacks on September 11th, 2001:
Dunham is not deploying social criticism, but is instead uncritically drawing on racist representations for laughs. Arabs and Muslims, like the Achmed character, are typically portrayed as religious fanatics. They are often depicted as irrationally angry, even as self-proclaimed terrorists. But if they are dangerous, they are dangerous buffoons and are often too incompetent to pull off their own deadly plots.
Comedians can be understood as articulators of knowledge about the world. They contribute to the persistence of stereotypes at times, but can also articulate convincing arguments against them. This holds for other types of comedic performance as well. Political cartoons, comedy sketches, and even situation comedies all peddle indelicate knowledge about the racialized Other. For instance, in “Ali-Baba Bound,” a Looney Tunes cartoon from 1940, Porky Pig runs up against Ali-Baba and his “Dirty Sleeves.” The humor is constructed around a basic scaffolding of the Arab as dirty and sneaky. They are too primitive to competently use rockets and must strap explosives to their heads:
The sneak attack on Pearl Harbor the following year ignited a discursive explosion surrounding the Japanese, those living in America and abroad; for a time Arabs and Muslims occupied a relatively small sliver of American concern. It is striking how eerily similar representations of Japanese persons were to those of Arabs and Muslims. However, fed by photographic evidence of the destruction of Pearl Harbor and the tangible realities associated with the American war machine, dominant representations of the treacherous Japanese Other went further and faster. Each representation of the “Jap” became more and more fanciful, each illustration seemingly emboldened by the last to push the caricature even further.
Celebrated children’s author Dr. Seuss published a cartoon only weeks before the United States would forcibly relocate 120,000 ethnic Japanese persons living in the United States to internment camps. The cartoon depicts a buck-toothed, fifth column of Japanese Americans lining up from Washington to California for their very own box of TNT. A man scales the rooftop of the explosives depot “waiting for the signal from home.”
Or consider a Looney Tunes cartoon from the period, “Tokio Jokio,” which similarly presents Japanese people with buck teeth and buffoonish behavior:
Whereas the Seuss cartoon presents extant fears about a treacherous Japanese enemy living among us, the Looney Tunes cartoon lampoons them as bumbling idiots. In the Seuss cartoon, their tribal-like loyalties to the Emperor mean they are capable of doing just about anything, but in the Looney Tunes cartoon they are too incompetent to prevent their own Fire Prevention Headquarters from burning to the ground. Such seemingly contradictory representations permeated the American imagination of the time, alternately stoking anxieties while assuring Americans of their national and even racial superiority.
These racist representations aimed at the Japanese were not buried by the detonation of two atomic bombs over Japanese cities; they have proven to be free-floating and transferable to our emergent enemies. Today, Arabs and Muslims are routinely depicted in comedy as incompetent. They are again the bumbling idiots, simultaneously too stupid to successfully perpetrate an attack and just stupid enough to commit truly heinous crimes. The imagined fifth column has become the terrorist sleeper cell. In 1942 we feared Japanese Americans were blindly loyal to “their” Emperor. Today we are bombarded with ideas about the tribal loyalties of American Muslims. So powerful are these loyalties, it is often suggested, Muslims would happily kill themselves to bring about the demise of Western civilization. The fanatical Middle Eastern suicide bomber is the new banzai charger and Japanese Kamikazi pilot.
A joke making the rounds of the internet goes something like this: “A friend of mine has started a new business. He’s manufacturing land mines that look like prayer mats. It’s doing well. He says prophets are going through the roof.” This joke, Dunham’s comedy sketch, and the Looney Tunes cartoons all mark historical moments when the racialized Other became so thoroughly demonized and devalued in the public consciousness, our undifferentiated “enemies” became so feared for their treachery and immorality, that it became possible to make light of hypothetical and real violence perpetrated against them. One might speculate that it is strangely intoxicating to spot the boogieman tripping on his shoelaces, embarrassing himself, or dying by his own venom. The Achmed character’s tired threat, “I kill you!” is funny, perhaps, because his voice cracks like a thirteen-year-old boy, and we are entertained by the irony that someone so evil could appear so weak.
This comedy, which uncritically trades in the negative stereotypes aimed at Arabs and Muslims and is able to make an audience laugh at references to suicide bombing, is only possible because Arabs and Muslims have been successfully demonized and devalued. Comedians write jokes to get laughs, but they also operate from a space which grants them temporary license to openly discuss controversial ideas. Comedians contribute to the discourse, just as readily they respond to it, and their sets are just as capable of exposing hidden discrimination as reinforcing it.
Lester Andrist is a Ph.D. candidate at the University of Maryland, College Park, specializing in the role of social capital and personal networks in finding jobs in India and Taiwan and cultural representations of groups in indefinite detention. He is a co-editor of the website The Sociological Cinema, where a longer version of this post first appeared.
Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.
Jeremiah, Sarah S., Nikki R., and Erin H. sent us a great example of a company trying to make a feminized food safe for men. New Zealand’s Mammoth Supply Co. (a subsidiary of the multinational dairy giant Fonterra) is trying to convince men that yogurt is super manly and tough, “built to tame a man’s hunger.” The ads reinforce a whole range of rules about masculinity, which Erin nicely sums up as “the same old mythbashing that men need things that are big, tough, substantial, strong and rugged, and that coded-feminine activities (crying, being too involved in one’s personal appearance, coming into physical contact with people of the same sex) are inferior and weak”:
The website, which assures the reader that this is “real man food, man,” as well as each carton of yogurt includes additional helpful tips:
Lisa K. recently saw an ad for Billy Tea in a newspaper that implies men and women are no longer sufficiently masculine and feminine, unlike the good old days when the tea was first produced:
Sarah B. sent in this Miller High Life ad (which she blogged about at Adventures in Mediocrity) that makes it clear that the only types of salad men should eat are the type without, you know, girly vegetables:
In another example of gendering foods, Lisa R. pointed out Applebee’s commercials for its set of dishes with under 550 calories. Women love eating low-calorie meals:
The commercial aimed at men, titled “Manly Man,” presents ordering from the 550-calorie menu as something men might be a bit embarrassed about, but don’t worry — once the guys see your huge plate of food, your masculinity will once again be unquestioned:
Adrienne K., from the excellent blog Native Appropriations, recently appeared on the Al Jazeera English show The Stream to discuss issues of cultural appropriation of Native American cultures in fashion and home decor, sports mascots, and so on. It’s a great segment about Native American concerns specifically, and the broader issues of appropriation, respecting different cultures, and how responsible different groups are for educating themselves and others about cultural traditions:
Quite some time ago, Laura McD. sent us a link to an NPR story about a new ad campaign for baby carrots (which, if you didn’t know, aren’t actually immature carrots; they’re just regular carrots peeled and cut into small pieces). In an effort to appeal to teens, these ads openly satirize marketing tropes used to sell lots of snacks, especially the effort to market junk food as totally extreme! The website self-consciously makes the link to junk food, winking at the audience about the absurdity of EXTREEEEEME!!!!! marketing, yet hoping that rebranding carrots as similar to junk food, and using the marketing tactics they’re laughing at, actually increases sales. So, for instance, they have new packaging that looks like bags of chips:
The ads serve as a great primer on extreme food marketing cliches, complete with associations with violence (and stupidity), the sexualization of women, and the constant reminder via voiceovers and pounding music that this food is freakin’ extreme, ok?!?!
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This one parodies ads that sexualize both women and food and present eating as an indulgence for women:
The ad campaign presents all this with a tongue-in-cheek tone of “isn’t this ridiculous?” But they’re also genuinely trying to rebrand a food product to increase sales, and clearly see the way to do that as downplaying any claims about health and instead using — if mockingly — the same marketing messages advertisers use to sell soda, chips, energy drinks, and other foods aimed at teens (particularly, though not only, teen boys).
As such, they provide a great summary of these marketing techniques and the jesting “Ha ha! We get it! We’re not like the other marketers who try to sell stuff to you! We know this is silly! (Please buy our product, though)” ironic marketing technique.
Sociological Images encourages people to exercise and develop their sociological imaginations with discussions of compelling visuals that span the breadth of sociological inquiry. Read more…
