Cosmo's Fake Cover Hides Orgasms From Advertisers

The cover of January Cosmo is as sexed-up as ever — on newsstands at least. But we got a copy of the version the mag sends to advertisers, and it’s significantly more chaste. What’s going on here?

Note the miraculous disappearance of “60 Sex Tips” and “Orgasm Virgins” — suddenly, Cosmo‘s appropriate for your grandma! Or your grandma’s favorite retailer — a tipster suggests that the cleaned-up cover is meant to be “more appropriate for conservative [advertising] clients, which the ad sales team is hoping to fool.” If so, they’re not doing a very good job — the table of contents in the ad-friendly version still lists both the sex tips and the orgasm piece as cover stories.

Cosmo's Fake Cover Hides Orgasms From Advertisers

A spokesperson for Cosmo offered this terse comment in response to our queries: “It is common for magazines to have different versions of the cover.”  We decided to see if this was indeed common at other publications. Caroline Nuckolls at Teen Vogue told us the magazine usually has just one version of the cover — but of course, Teen Vogue has a cleaner image to start out with, and less to hide. So we called Maxim, known for its lad-mag raunch — a source there told us they too produce just one cover, which goes out to newsstands, subscribers, and advertisers alike. This isn’t to say that no magazine does what Cosmo‘s done, but it’s not an industry-wide standard.

Of course, it’s not a surprise that a publication feels it needs to put its best foot forward to attract ad dollars — still, creating whole new cover lines is a pretty big step. Which coveted advertising account merited such a drastic cleanup? Some high-fashion brand? (Current Cosmo advertisers include Dior and Chanel.) Mainstream car or consumer products companies? (January’s issue includes an ad for Chevrolet.) Maybe they’re gunning for that Candie’s account? Whatever the brand, Cosmo assumes the ad buyers don’t read very carefully, and don’t know that the mag’s been providing sex advice and orgasm pointers to eager middle-schoolers for decades.

Send an email to Anna North at annanorth@jezebel.com.

A couple of days ago, Lisa posted about the sexualization of young girls, specifically in a fashion spread in French Vogue. Erica B. found another striking example on the reality show Toddlers & Tiaras, a show about young girls entered in beauty pageants. In this case, 2-year-old Mia’s mother has her perform wearing a tiny version of Madonna’s famous cone-bra bustier from her Blond Ambition tour:

The whole performance (and note the video is titled “Mia Living Doll”):

M/p>

For another video of her doing the routine, watch the 2nd video at this Jezebel post.

George Wiman, in searching for news about the shooting of Gabrielle Giffords’ and others, typed into Google the phrase “congresswoman assassinated.”  Google, it turns out, isn’t sure that “congresswoman” is a word.  I tried it again at midnight last night with the same result.

UPDATE: Readers discovered that Google doesn’t say “Did you mean congressman?” if you type only “congresswoman.”   The algorithm is based on language that already exists on the net and apparently “congresswoman assassinated” is not a phrase we find out there.  It’s so interesting how neutral tools — like algorithms — can nevertheless reproduce existing biases.  Because there have been so few congresswomen (too bad), and so few targeted with violence (thank goodness), typing in “congresswoman assassinated” makes it seem as if women are strangers to congress.  To sum, I’m not saying that this is some evil plan or oversight by Google, it’s an interaction between our real, unequal social world and a neutral algorithm.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

As most of you probably know, yesterday Representative Gabrielle Giffords, of Arizona, was one of 18 people shot at a public event yesterday. Elliott J. went online to find more information and came across this piece from Fox News:

The piece has now been expanded somewhat, with a photo of Giffords added, the photo of her husband pushed to the bottom of the page, and the title changed.

When I was googling looking for the Fox story, I came upon this from the website of the Orlando Sentinel:

I get that the point of a title is to draw people in and give them information that might make the topic seem interesting or relevant to them. And I guess NASA has a center in Florida, so maybe being married to an astronaut has special resonance there.

But really: a woman had a person walk up to her in a crowd and shoot her in the head, also shooting other people and killing some of them. I would hope that, even if she weren’t a member of Congress, that in and of itself would be sufficient material for a headline, regardless of who the victim’s husband was.

UPDATE: Kat P. sent in another example from the Galveston County Daily News. The headline reads: “Wife of shuttle commander shot during rampage.”

Meant to reveal the unbearable whiteness of the TV show Friends, this video by The DocFuture Show, is a pretty hilarious account of all of the black characters to ever grace the screen alongside the cast. It’s, um, funny:

Via BoingBoing.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In the article “In Pursuit of the Perfect Penis: The Medicalization of Male Sexuality” (available for free if you search for the title and Tiefer’s name), Leonore Tiefer discusses the way that the increasing attention paid by the medical community to conditions defined as “impotence,” and the way it has become medicalized, requiring any number of surgical, psychological, and/or pharmacological interventions. While some men have undoubtedly benefited, the largest beneficiary is the medical community itself. The broadened definition of what counts as “erectile dysfunction,” for instance, has created a larger market for drugs such as Viagra and Cialis.

Dmitriy T.M. sent in a trailer for the documentary Orgasm Inc., which documents efforts to medicalize “sexual dysfunction” among women. In the 3-minute trailer, we see cultural commentators and doctors discussing the shocking prevalence of sexual problems among women (43%! 83%! It’s an epidemic!) and some potential medical solutions. It’s a fantastic example of the medicalization of sexuality (and pretty safe for work). Enjoy!

Eight readers — Christine B., Hermes, Yvette, Hope H., Tyler D., Pris S., John G., and Dmitrity T.M. — alerted us to a photo spread in the December issue of French Vogue. The series of photographs is another piece of evidence of the adultification of young girls, an adultification that looks suspiciously like child porn, given the sexualization of adult women.  New York Magazine reports that the girls are 6 years old.  Don’t miss the lipstick, high heels, and disinterested pouts.

The thing is: the adultification/sexualization of young girls is paralleled by a infantilization of adult women.  This adds up to a conflation of women and children which serves to uphold prejudice against adult women and the exploitation of girls.


More at Gawker.

For more on the infantilization of adult women, see our posts on lady spanking, Glee, this collection of examples, a vintage example, and the Halloween edition.

For more on the adultification/sexualization of young girls, see our posts on sexually suggestive teen brandsadultifying children of color, “trucker girl” baby booties“future trophy wife” kids’ tee, House of Dereón’s girls’ collection, “is modesty making a comeback?“, more sexualized clothes and toyssexist kids’ tees, a trifecta of sexualizing girls, a zebra-striped string bikini for infants, a nipple tassle t-shirt, even more icky kids’ t-shirts, “are you tighter than a 5th grader?” t-shirt, the totally gross “I’m tight like spandex” girls’ t-shirt, a Halloween costume post, and girls in the World of Dance tour.

And, yes, it happens to boys too.  For examples of the sexualization of young boys, see our posts on Lil’ Wayne’s virginity loss, the depiction of a 13-year-old boy having a relationship with his teacher, the sexy marketing of both Jaden Smith and Justin Bieber, with a follow up here.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Justin G., an adjunct instructor in the Department of Sociology at Marymount University, recently received a gender lesson from his local Target. I’ll let him tell the story:

I grabbed the pack of eight depicted in the photo because they match our towels and bathroom wall colors and, to my surprise, when I scanned them for the price, I was told by the machine that they were “feminine casual” washcloths! I stood there and wondered how much darker the shades of blue and green would need to be for them to be “masculine”? Even when it comes to washcloths, it seems that Target and/or the manufacturer feels we need to be told what color we should be comfortable scrubbing our naked bodies with in the privacy of our own showers.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.