A while back Laura M.D. sent us this image from the March issue of Teen Vogue (found at Jezebel):
Really? This is all it takes to have a cross-cultural experience these days? It’s also interesting to me that this is defined as “African-inspired,” because I’ve seen “Asian-inspired” items that have a very similar look (though not the dark-skinned person in a hammock; maybe that’s the African element). We see this a lot in fashion–the attribution of vaguely “ethnic”-looking things to some part of the world, or specific culture, that may or may not be particularly associated with the supposed traditional fashion or artistic style.
If they wanted to talk about this outfit as a global collision, they might have discussed where all the different items (and the materials for them) were manufactured compared to where they are sold and worn.
See other posts on representing Africa, “ethnic” fashion, and more “ethnic” fashion.
UPDATE: In a comment, jfruh says,
Can I just say that one of my very least favorite adjectives is “tribal” (in the top right corner), which seems to be used indiscriminately to refer to any art with the whiff of the primitive about it? Vaguely Polynesian-looking tattoos, vaguely African-sounding drums, etc. It’s bad enough that the political organizational structures of wildly disparate cultures are lumped together under the word “tribe” just because they’re at a smaller scale than modern nation-states; now any art form that resonates at all with any culture perceived as primitive gets labelled tribal as well.
Comments 13
jfruh — March 5, 2009
Can I just say that one of my very least favorite adjectives is "tribal" (in the top right corner), which seems to be used indiscriminately to refer to any art with the whiff of the primitive about it? Vaguely Polynesian-looking tattoos, vaguely African-sounding drums, etc. It's bad enough that the political organizational structures of wildly disparate cultures are lumped together under the word "tribe" just because they're at a smaller scale than modern nation-states; now any art form that resonates at all with any culture perceived as primitive gets labelled tribal as well.
Endor — March 5, 2009
"Can I just say that one of my very least favorite adjectives is “tribal” "
Too right - since it's only every used as a euphemism for "what those backward brown people do".
Cecil — March 5, 2009
Is it okay to generalize a whole continent in a t-shirt design? I mean, aren't the cultures very different throughout the expansive continent of Africa?
Elena — March 5, 2009
"It’s also interesting to me that this is defined as “African-inspired,” because I’ve seen “Asian-inspired” items that have a very similar look"
Um. The blurb says that the top was made by the Japanese Junya Watanabe from Comme des Garçons.
play26 — March 5, 2009
Um. It also says "African-inspired" in the large quote.
Elena — March 5, 2009
Yeah, but it's not exactly a product of white privilege. I am not asserting that summarizing the diverse cultures of a whole continent as vaguely-"ethnic" designs is any less objectionable when it comes from people of (other) color, however, although I expect Mr Watanabe would be able to do better than vaguely-"Asian" designs.
uncle Buck — March 5, 2009
I think you all getting worked up about trivial things. You can call me a Hayseed and it wont bother me
grady — March 6, 2009
I guess everyone's entitled to an opinion but it seems like the people who come on here and say things like "you're getting all worked up" are kind of missing the point of sociological images. If you don't care about these issues or don't have any desire to read about them or discuss, go somewhere else. I'm not saying I always agree with the moderators but I do find their posts and perspective interesting and I appreciate that they shed light on aspects of our culture that I wouldn't necessarily see or know about otherwise.
Endor — March 6, 2009
"I think you all getting worked up about trivial things. You can call me a Hayseed and it wont bother me"
*lol* privilege in a nutshell. thanks for that concise summation, uncle buck.
Sociological Images » “TASTY AND FOREIGN” — April 25, 2009
[...] previously about how ethnic difference is made available for consumption through products (see here, here, and here). This product, Nestea’s red tea, suggests that you can consume other [...]
Yael — June 30, 2009
Somewhat of a late-comer, but I just wanted to note something regarding the similarities between 'African-inspired' and 'Asian-inspired':
Batik fabric was brought to Africa from Indonesia (by the Dutch), and became widely popular - I'm afraid I'm not educated enough on the subject to say in which parts of Africa they are popular exactly, but from pictures etc, it seems to be quite wide-spread.
So, in theory, it IS possible for a piece of clothing to be both 'Asian' (i.e. Indonesian in origin) and 'African' (since it draws inspiration from African Batik clothes).
This of course does not excuse the lumping of an entire continent into one single 'style inspiration', but since the shirt pictures here does have Batik-like patterns, it still might answer your specific question here.
SIDDIQ — August 28, 2009
RAJWANIAN ARE VERY INTRESTED TO MAKING SHAHID PERVEZ & AZMI DENIM
African Batik - Beautiful African Clothes — August 29, 2010
[...] “AFRICAN INSPIRED” TEE+JEANS = CULTURAL COLLISION! » Sociological … [...]