In 2012, I wrote about the heteronormativity in the couples Halloween costume category at Party City. Now, it’s 2015 and Party City has changed.

I counted all 103 costume sets, dividing them into whether they featured a heterosexual couple, a man-man couple, a woman-woman couple, or were ambiguous. Among them, 74 were aimed at heterosexuals, 12 were for men with men, and 3 were for women with women.

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It might be too strong to say that the heteronormativity is gone. There are still more man-woman couples represented than man-man or woman-woman couples, but they’re very centrally there.

This makes people in similar-sex couples more visible. It also has the interesting effect of making some costumes not-so-obviously heterosexual anymore, like the bears or the Ghostbuster costumes. I counted 14 that were at least a little ambiguous as to whether they were intended for a similar-sex or other-sex couple.

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Party City is not doing anything overly clever. Clearly they’re just looking for costumes they already have and putting them in combinations that might sell. And they could do a better job about thinking up woman-woman sets. But, there they are. And that’s a real change.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.