And the hits start coming and they don’t stop coming. Research published in Royal Society Open Science (thanks to @MattGrossmann for sharing on Twitter) compared music charts in the US, the UK, Germany, and the Netherlands. The authors found that more albums are climbing these charts faster than they did in the past.
Last week we looked at cultural hybridity and the mixing of music genres. Here, the authors point out that these trends indicate cultural acceleration as more hits happen in a shorter time. This creates new pressures on the music production side. From the article:
In the past, essentially no number one album would start at the top of a chart. Reaching the top was instead a tedious climbing process that would take on the average an entire month, or more. Nowadays, the situation is the opposite. If an album is not the number one the first week of its listing, it has only a marginal chance to climb to the top later on.
This cultural acceleration is having a big impact on the kinds of hits we end up hearing, because creativity always happens in a particular social context. One of my favorite episodes of the Switched on Pop podcast recently looked at how songwriting is changing in the era of the quick streaming hit, including the rise of the “pop overture.” What’s a pop overture, you ask? Lizzo can tell you.Evan Stewart is an assistant professor of sociology at University of Massachusetts Boston. You can follow him on Twitter.