Major policy issues like gun control often require massive social and institutional changes, but many of these issues also have underlying cultural assumptions that make the status quo seem normal. By following smaller changes in the way people think about issues, we can see gradual adjustments in our culture that ultimately make the big changes more plausible.
For example, today’s gun debate even drills down to the little cartoons on your phone. There’s a whole process for proposing and reviewing new emoji, but different platforms have their own control over how they design the cartoons in coordination with the formal standards. Last week, Twitter pointed me to a recent report from Emojipedia about platform updates to the contested “pistol” emoji, moving from a cartoon revolver to a water pistol:
In an update to the original post, all major vendors have committed to this design change for “cross-platform compatibility.”
There are a couple ways to look at this change from a sociological angle. You could tell a story about change from the bottom-up, through social movements like the March For Our Lives, calling for gun reform in the wake of mass shootings. These movements are drawing attention to the way guns permeate American culture, and their public visibility makes smaller choices about the representation of guns more contentious. Apple didn’t comment directly on the intentions behind the redesign when it came out, but it has weighed in on the politics of emoji design in the past.
You could also tell a story about change from the top-down, where large tech companies have looked to copy Apple’s innovation for consistency in a contentious and uncertain political climate (sociologists call this “institutional isomorphism”). In the diagram, you can see how Apple’s early redesign provided an alternative framework for other companies to take up later on, just like Google and Microsoft adopted the dominant pistol design in earlier years.
Either way, if you favor common sense gun reform, redesigning emojis is obviously not enough. But cases like this help us understand how larger shifts in social norms are made up of many smaller changes that challenge the status quo.Evan Stewart is an assistant professor of sociology at University of Massachusetts Boston. You can follow him on Twitter.