More social scientists are pointing out that the computer algorithms that run so much of our lives have our human, social biases baked in. This has serious consequences for determining who gets credit, who gets parole, and all kinds of other important life opportunities.
It also has some sillier consequences.
Last week NPR host Sam Sanders tweeted about his Spotify recommendations:
Y’all I think @Spotify is segregating the music it recommends for Me by the race of the performer, and it is so friggin’ hilarious pic.twitter.com/gA2wSWup6i
— Sam Sanders (@samsanders) March 21, 2018
Others quickly chimed in with screenshots of their own. Here are some of my mixes:
The program has clearly learned to suggest music based on established listening patterns and norms from music genres. Sociologists know that music tastes are a way we build communities and signal our identities to others, and the music industry reinforces these boundaries in their marketing, especially along racial lines.
These patterns highlight a core sociological point that social boundaries large and small emerge from our behavior even when nobody is trying to exclude anyone. Algorithms accelerate this process by the sheer number of interactions they can watch at any given time. It is important to remembers the stakes of these design quirks when talking about new technology. After all, if biased results come out, the program probably learned it from watching us!
Evan Stewart is an assistant professor of sociology at University of Massachusetts Boston. You can follow his work at his website, or on BlueSky.
Comments 11
James Horray — December 15, 2020
Sam Sanders has tweeted very timely to share his Spotify recommendations with all. I like this step from him because he didn’t delay a lot to craftily things because a lot of folks were criticizing him on social media. Well, I always visit website EduBirdie to read essay writing reviews before hiring it to help me in writing an essay on this topic.
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I think this is because we are so focused on the art of music, making it something special and unique that people want, rather than its value as something people can actually use. A song may be beautiful, but it’s not worth its weight in gold if no one wants to listen to it when hdd media players they’re trying to learn how to play the guitar or sing an instrument. So many things have been lost in this focus on what we can do with music — from learning how to play an instrument or sing a song, to learning how to play a sport or join a choir — which has resulted in a lot of great music being lost along the way.
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