Archive: May 2012

A crazy character named Andrew Hales, a student at Utah Valley University, has put up a series of You Tube videos in which he — knowingly or not — does a classic Sociology 101 experiment called “norm breaching”: break a simple social rule and see how people react to you.  I’ll put my favorite first, but they’re all worth a chuckle:

Holding the door open for people that are (too) far away:

Walk (too) close to people and get in their way:

Staring at people:

Some of his transgressions are more out there than others, but these experiments show how uncomfortable others can be made by even mild norm breaking.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Americans were recently asked whether they believed that President Obama could do much to lower gas prices.  The answer was highly correlated with political party affiliation: 65% of Republicans said “yes,” while only33% of Democrats said the same.

In fact, the President has very little control over the price of gas.  According to the Washington Post:

Today’s oil prices are the product of years and decades of exploration, automobile design and ingrained consumer habits combined with political events in places such as Sudan and Libya, anxiety about possible conflict with Iran, and the energy aftershocks of last year’s earthquake in Japan.

An expert calls the idea that a President can substantially influence the oil market “preposterous.”

So, does this mean that Democrats are smarter about econo-geo-politics?

Nope. It just means a Democrat is in the White House.  The pollsters, WP/ABC News, asked the same question in 2006, during the Bush Administration.  That year 73% of Democrats gave President Bush some of the blame for gas prices; only 47% of Republicans did.

(Red = answered “yes” in 2006; Blue = answered “yes” in 2012)

Such switches, argues political scientist Brendan Nyhan, are typical.  NPRreports: “On a range of issues, partisans seem partial to their political loyalties over the facts. When those loyalties demand changing their views of the facts, he said, partisans seem willing to throw even consistency overboard.” Nyhan believes that the phenomenon might be related to “cognitive dissonance,” a sense of unease that comes from holding two incompatible beliefs at once.  If you like the President, in other words, it might be hard for you to also think that he could do something about gas prices, but isn’t.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The National Bureau of Economic Research recently released a paper by  Emin Dinlersoz and Jeremy Greenwood about unionization in the U.S.. They argue that economic shifts that changed the relative prevalence of different types of occupations partially explain decreasing union membership.

So what occupations are growing, and which are declining? Jordan Weissmann, at The Atlantic, adapted two graphs from the NBER paper that illustrate larger economic changes. Of the twenty fastest-declining occupations (in terms of % decrease), many are factory or industrial production jobs — machine operators of various types fare especially poorly (also, sorry, fellow sociologists):

The color of the graph indicates the level of unionization for each occupation; blue = less than 20%, green = 20-40%, red = over 40%. Nine of these occupations were over 40% unionized; their decline means the loss of many decently-paid jobs that provided benefits to employees without high levels of formal education.

So which occupations are growing, then? Take a look (though note this reflect % change, not overall # of employees):

Notice that top category: numerical control machine operators. Those words reflect a profound shift in manufacturing in the U.S. Numerical control machine operators program and operate computerized machinery, which requires a very different type of human operation than the classic assembly line machinery did — less input of physical labor and more technical management and troubleshooting.

Many of the other fastest-growing occupations require specialized, and often lengthy, higher education or licensing: health-diagnosing practitioners, teachers, scientists, physical therapists, and dentists, for instance. And unionization is consistently low in these types of occupations, contributing to overall declines in the prominence of unions in the U.S. over time.

Americans are familiar with seeing the phrase “In God We Trust” on our paper money.  The motto is, indeed, the official United States motto.  It wasn’t always that way, however.  While efforts to have the phrase inscribed on U.S. currency began during the Civil War, it wasn’t until 1957 that it appeared on our paper money, thanks to a law signed by President Eisenhower.

1956:

1957:

The motto wasn’t simply added in order to please God-fearing Americans, but instead had a political motivation.  The mid- to late-1950s marked an escalation in the Cold War between the U.S., the Soviet Union, and their respective allies.  In an effort to claim moral superiority and demonize the communist Soviet Union, the U.S. drew on the association of communism with atheism.  Placing “In God We Trust” on the U.S. dollar was a way to establish the United States as a Christian nation and differentiate them from their enemy (source).

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

NPR’s Planet Money blog posted this image showing changes in major categories of federal spending over the past 50 years. Notably, though defense spending (which includes veteran benefits) is still the largest category of federal spending, it’s a much smaller proportion of the total budget than it was in the ’60s; spending on interest on our debt has also fallen quite a bit since the ’80s. On the other hand, spending on Social Security, Medicare and Medicaid (which didn’t even exist in 1962), and safety net programs (including food stamps and unemployment) have grown. The somewhat reduced “everything else” category includes everything from education to space exploration to agriculture and more:

Via The Sociological Cinema; data available at the Office of Management and Budget.

The splashy introduction of the new LEGO friends line earlier this year stirred up a lot of controversy. My goal with this set of posts is to provide some historical perspective for the valid concerns raised in this heated debate. 

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1989-2003: Gender Ahoy!

I discussed the introduction of LEGOs the invention of gendered minifigs, and early efforts to market separately to girls and boys in Part I of this series, covering 1932 to 1988.  The segregation of LEGO into feminine and masculine sets would escalate beginning in 1989.  That year the LEGO group introduced gender to the minifig in a big way with the new Pirates theme. The masculine figs sported copious facial hair and the lone feminine pirate had lipstick and a curved shirt that implied a busty chest.

This pioneering pirate was the first in a long line of token females in otherwise male-dominated action-centric themes. The imbalanced ratio of masculine to feminine minifigs persists today, though it has lessened over time. I have seen several different numbers for this ratio, so I decided to do my own count. I gave TLG the benefit of the doubt and counted as gender neutral any minifigs lacking definitely masculine (facial hair) or feminine (lipstick, eyelashes, cleveage) traits, even when LEGO marketing materials clearly delineate them as male or female.

The following graphs represent masculine minifigs in blue, feminine minifigs in red, and gender neutral minifigs in gray. I have also calculated the masculine to feminine ratio (m/f ratio). Ideally this should be 1, indicating that there are equal number of masculine and feminine figures. This chart shows the aggreagate across all themes for the five key years between 1989 and 1999. The m/f ratio for this data is 3.74 (which is a lot better than the initial 13.5 it starts at in 1989, but not exactly something to celebrate).

The trend to unrepresent feminine figures in the main LEGO product line is mirrored by a tendency to overrepresent them in the “girls only” lines. LEGO released four major “girls only” themes through this time period: Paradisa, Belville, Scala Dolls, and Clikits.  Here’s a quick run down of the “girls only” themes:

• Paradisa deserves props for using standard minifigs, but the building experience is simplified compared to other LEGO sets released the same year  (compare the Sand Dollar Cafe with Wolf Pack Tower). Also it represents men as active job holders (butlers, chefs, ice cream men, and life guards) while the women mostly relax, surf, and go horseback riding.

• Belville is the longest running “girls only” theme and also the pinkest and most gender stereotype reinforcing. The classic LEGO building experience is barely present; the sets favor gigantic pre-fabricated “walls” and floors, and the completed “houses” and “horse stables” don’t even look like their real-life counterparts. The figures are completely out of scale with minifgs, so while it is possible to use pieces from Belville in LEGOLAND and vice versa, it is unrealistic.

• Scala Dolls was essentially LEGO barbie. Here’s the dreamhouse. It has even less construction play than Belville.

• The Clikits jewelry line featured pieces that are barely compatible with regular LEGO bricks (some people might not even think to try.) The line also contained some Bratz-esque characters.

The message that these themes send to children about gender is clear — certain things are for girls only. Namely: fairy tales, equestrianism, the color pink, vanity, and being a homemaker. Boys shouldn’t want these things and the girls that don’t are lesser for it.

The chart below aggregates figures from the first three of those lines across all years they existed (since Clickits was a jewelry line, it didn’t really feature figures).  Beyond the inversely unbalanced the m/f ratio of 0.18 (roughly one masculine figure for every five feminine figures), it is also important to note that the percentage of neutral figs is incredibly low, so playing with these sets reinforces the either/or of gender roles:

Lest you think girls get all the special treatment, fear not, boys get their share of “boys only” themes. We’ve already discussed Trains and Technic which have long, proud, histories and exist in a blue and black anti-Belville realm (Technic even had Belville-sized masculine articulated figures for a while). In 1998 the ill-fated Znap bucked the trend of “boys only” themes being for advanced builders. It was simple to put together (like K’nex), but never caught on despite being viral. 1998 also saw the creation of a Technic subtheme with even more testosterone than usual: Competition. 2001 saw TLG try to bridge the gap between DUPLO and SYSTEM (for boys) with Jack Stone. 2001 was also the launch of TLG’s attempt to get in to the action figure market: Bionicle. This is arguably a gender-neutral theme, but considering that TLG forgot to include girl’s names for an online character creator for Bionicle’s successor, it’s clear that TLG does not think boys and girls can enjoy the same toys.

As a final note on this era, observe this graph of the m/f ratio on minifigs over time. Notice how it is on the decline (towards gender balance) before sharply increasing in the early 2000s? We’ll explore the reasons for that in the next installment.

Read Part III of A Historical Perspective on the LEGO Gender Gap.

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David Pickett is a social media marketer by day and a LEGO animator by night.  He is fanatical about LEGO and proud to be a nerd. Read more from David at Thinking Brickly.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Network effect is a concept from economics that explains situations in which something becomes more valuable as more people use it. The classic example is the telephone; as more people and businesses adopted telephones, they became more useful (you could call a larger number of people you might wish to contact). More usage increased the value of the product, both for existing users and potential users. Social media work much the same way — an issue Google has faced as they try to pull enough users into Google+ to make it competitive with Facebook.

Over the weekend Matthew Hurst posted a video at Data Mining that illustrates the network effect…with dancers using an open area at the Sasquatch music festival. The video starts out a little slow; one guy starts dancing in the field, and a second guy joins him. For about a minute, it’s just the two of them. At 0:54, a third dancer appears. Through all of this, the surrounding crowd mostly ignores them, showing no inclination to participate. But at 1:12, a couple more people arrive, following immediately by more, and suddenly we’ve reached a tipping point: that open area is now a highly desirable spot to dance. People start running in from all directions, and many who had been ignoring the dancers suddenly jump up and join. It’s a great illustration of instances in which use drives more and more use:

Earlier this year a University of Wisconsin-Madison student at a fraternity house yelled racial slurs and threw a glass bottle at two Black female students.  The story is reported in the Wisconsin State Journal with the following title:

Notice that race isn’t mentioned, but alcohol is.  This makes no sense.  The March 23rd article is about an instance of racial harassment that occurred on March 16th.  The “alcohol incident” was old news; it had happened six months earlier in September.  Why is the old news the headline?

This wasn’t on purpose, was it?

It looks that way.

Reader Nils G. pointed out that the URL of the article reveals that there was a decision to change the title of the article from one that focused on race to one that focused on alcohol.  When you’re posting an article, the program automatically creates a URL using the first title you choose.  If you later change the title, the URL stays the same.  The URL of this article?:  “UW Fraternity Temporarily Suspended for Racial Incident.”

So, there was a choice to change the impact of this article from one that put race front-and-center to one about (frat) boys being (drunken frat) boys.  We can only speculate about why.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.