Rhea D. sent us a link to an ad campaign currently running in India for the shoe company Redtape. In the ads, a guy gets to select which woman he wants from a vending machine or his closet:
I think the fantasy is not just to have a specific hot chick, but to be able to pick out which one you want and get her immediately. It’s the ultimate form of objectification–women as simply something to pick from and purchase at your leisure. Rhea points out that everyone in the ad is quite light skinned, which is widely associated with beauty and success in India.