In an earlier post I discussed how men, these days, are less likely than women to enroll and graduate from college.  One theory for why involves an anti-intellectualism that is specifically male.  That is, many men learn that to be a real man means rejecting prissy intellectual pursuits.  Thinking is for chicks (and fags).

This commercial for Wrangler, aimed at men specifically, asserts this exactly:


Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.