Amber W. let us know about the “Consuming Kids” video, which looks at how marketers target kids, both for their own spending power and for their influence over parents’ spending.

See also hyper-consumerism and parenting, girl culture, girls’ shirts encourage materialism, “born to shop” pacifier, kids and their stuff, good parenting through consumption, and more commodification of kids and parenting.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.