Archive: Jan 2009

Abby K. alerted us to this video from the New York Times about boys who cross traditional gender lines to compete on a double-dutch jump-roping team in Brooklyn:

Click here for the NYT article that accompanied the video.

It’s a good illustration of the pressures boys face to avoid anything defined as feminine, usually more than girls are told to avoid things that are masculine (which can sometimes make them cool). ZeAndre Orr’s mom tried to dissuade him from doing something that was for girls, other boys at school picked on him because of his involvement with double dutch, and of course there is the time-honored tradition of calling boys who participate in “girly” activities sissies. For many boys, the fear of such repercussions–particularly harassment by other boys–is enough to make them steer clear of things they might be good at or like doing. And yet, despite these pressures, both boys and girls do cross gender lines all the time…a fact we conveniently forget when we talk about gender in a way that implies that “real boys” just naturally like certain things and not others, for example.

The other thing this made me think about is the way that physical activities get defined as sports…or as something else. If jump-roping were in the “sport” category, it would be socially acceptable, even encouraged, for ZeAndre to take part. And there’s no particular reason I can see that double dutch is clearly not a sport–it requires stamina, physical skill, fitness, and excellent hand-eye coordination, and involves team competition. I’ll probably get myself yelled at here, but seriously, this looks like it has as much of a claim to be called a sport as golf does.

But much like competitive cheerleading, competitive jump-roping has not attained social recognition as an athletic endeavor. Some sociologists argue that physical activities that predominantly attract women tend to be defined as something other than sports simply because we associate athletics with men, not women. I’m not arguing about whether or not competitive jump-roping should be seen as a sport–I really don’t care–but you might use this video as a starting point for a discussion about why we define some activities as sports but not others, and how gender might play into this.

Back to the issue of the messages boys get that discourage them from doing things coded feminine, Nathan M. (see his truly awesome artwork at The House of Tomorrow) sent in a link to this Nike ad (found at gigposters), which makes it clear that parents are supposed to be horrified at the idea that their son would be in ballet:

Thanks, AK and Nathan!


This excellent documentary documents the powerful interests behind Disney and criticizes the extent to which young American children’s childhoods are influenced by the company. The comments on the messages behind Beauty and the Beast are particularly troubling.

Fabian D. S. sent us this screenshot from a men’s health email he gets:

Along the bottom it reads: “Get the sex you deserve.”

The phrase could be read: “Get the SEX you deserve.”  That is, get sex.  Or it could be read: “Get THE SEX you deserve.”  That is, get awesome mindblowing sex.   The context reveals that it’s the latter meaning and I’ve seen this sentiment (but not the former) in material aimed at women, too.  I wonder when, in American history, we decided we were entitled to awesome sex.  I can’t imagine that pioneer husbands and wives, after spending all day trying to not to die (whether it be that day or that winter), and laying lying on a straw mattress next to their six children in their freezing/sweaty one-room home, felt pouty if their sex wasn’t mindblowing.  The entitlement to great sex, then, must have come later (at least to the regular folk).  I would bet it had something to do with capitalism and the commodification of pleasure, generally, and sex, specifically.  After all, how do you get the sex you deserve?  Well, you buy the right products: whether that be, for example, diet- and exercise-related products, cosmetic surgery, or sex toys.  Ariel Levy said it very well (watch the 2nd video down here especially starting at 1:22… but all the clips are great).

Christoph B. sent in these Goldstar Beer ads, found at BuzzFeed, that show the differences between men and women:

I know that I, for one, immediately start thinking about marriage every time I meet a guy. My new male neighbor waved at me the other day, and I ran out and bought a wedding dress, just in case.

The other thing here is the assumption that a) the viewer is definitely a man and b) of the two options, the “man’s” life is always preferable. I suppose in the second two ads that might be reasonable–although I never experience all that many problems using public restrooms, but whatever–but why is it automatically better to have sex with no emotional attachments or expectations of ever interacting again? I doubt that all men enjoy such encounters, any more than all women are thinking of marriage every time they have sex with someone.

 

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.


Via Adverbox.

Erin S. sent in this screencapture of a set of ebay gift suggestions:

Erin says,

For her?  A Roomba automatic vacuum!  For him?  A new sports car, of course!

Apparently Zunes are an androgynous gift, which is good to know.

Random, non-sociological story: My ex-stepdad once got my mom a mop for their anniversary. For her birthday he got her a live mouse trap–the type that doesn’t kill them but just keeps them contained so you can take them outside. She actually liked these gifts better than the time he got them “both” a rifle for their anniversary, as a “shared” gift. Ah, romance.

Thanks for the image, Erin!

NEW! (July ’10): Carissa sent in an image of an advertisement for an eBay Coupon Event that provides suggestions for different groups. There’s a clear assumption of who would be most interested in the different categories, with the other gender thrown in as an afterthought. But it’s also an example of how we insist on dividing things by gender, even when there’s absolutely no reason to do so. If you’re acknowledging that both men and women might like everything listed, why bother to categorize them by gender at all? Why not just have  a list under “All Categories” and leave it at that?

Edward L. sent in a link to Ultra Culture’s post about trailers for the new Will Smith movie “Seven Pounds” market the movie differently depending on whether the target audience is men or women. Ultra Culture’s analysis is funnier than anything I’d say, so I’m just going to quote it.

Here’s one trailer:

[youtube]https://www.youtube.com/watch?v=7kpK1fKzoDs[/youtube]

Ultra Culture says:

WOMEN!
This is the film for you! Its got that sexy Will Smith in it (from Hitch!) and just look at all the emotional turmoil he’s going through with Rosario Dawson. And did you see that? It’s directed by the guy who did Pursuit of Happyness! What a lovely, life-affirming film that was.

Another trailer:

Again from Ultra Culture:

MEN!
This is the film for you! Its got that cool Will Smith in it (from Hancock!) and just look at all that fast paced action he’s going through with that gruff-voiced man. And those fast cuts, whooshing noises and gradually fading words remind me of Enemy of the State! What a heart-pounding thrill-ride that was.

You might pair this with a discussion of how other products are marketed differently to men and women, such as cars or food.

Thanks, Edward!

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

A Cracked article compiled their candidates for the Nine Most Racist Disney Characters. Select stolen clips and liberal quoting below:

American Indians in Peter Pan:

Why do Native Americans ask you “how?” According to the song, it’s because the Native American always thirsts for knowledge. OK, that’s not so bad, we guess. What gives the Native Americans their distinctive coloring? The song says a long time ago, a Native American blushed red when he kissed a girl, and, as science dictates, it’s been part of their race’s genetic make up since. You see, there had to be some kind of event to change their skin from the normal, human color of “white.”

The bad guys in Alladin:

“Where they cut off your ear if they don’t like your face” is the offending line, which was changed on the DVD to the much less provocative “Where it’s flat and immense and the heat is intense.”

In a city full of Arabic men and women, where the hell does a midwestern-accented, white piece of cornbread like Aladdin come from? Here he is next to the more, um, ethnic looking villain, Jafar.

NEW: Miguel (of El Forastero) sent in a post from El Blog Ausente that compares an image of Goofy, a character generally portrayed as sort of dumb and lazy, to a traditional Sambo-type image:

sandia_goofy

sambo_watermelon

The post suggests that Goofy is a racial archetype, built on stereotypical African American caricatures. I can’t remember ever seeing anything that suggested this, but that doesn’t mean much, and I certainly don’t put it past Disney to do so. Does anyone know of any other examples of Goofy supposedly being based on African American stereotypes? On the other hand, is it possible to depict a character eating watermelon in an exuberant manner without drawing on those racist images? When I look at the image of Goofy above, I have to say…that’s pretty much what it looks like when my (mostly White) family cuts a watermelon open out on the picnic table in the summer and everybody gets a piece and they all have ridiculous looks on their faces as they dribble juice all down themselves eating big chunks (I say “they” because I’m a weirdo who doesn’t really care for watermelon, so I rarely eat any, and even then only if I can put salt on it). I’m fairly certain that I couldn’t put up a photo of my family eating watermelon like that without it seeming, to many people, to draw on the Sambo-type imagery. It brings up some interesting thoughts about cultural and historical contexts, and how and in what circumstances you can (or can’t) escape them, regardless of your intent.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.