Archive: 2008

I use this set of engagement ring ads, though any set would do, to illustrate the way in which ads have to sell much more than just the product. To sell an engagement ring, these ads also are selling: monogamy and the pair bond; marriage as the proper way to cement that bond; love, and love as a basis for marriage; the need for a symbol of commitment and a ring (a diamond ring specifically, apparently platinum preferably) as that symbol; men’s role as financial provider and decider (in that he buys the ring and proposes); the importance of the proposal (it needs to be a surprise and an event in itself); the importance of an expensive ring (i.e., “Does he know how much I really love him?”); and… what else?

Text: “When you can truly be yourselves. Your love has just gone Platinum.”

Text: “Tacori: A symbol of unending love”

Text: “Never compromise… when asking someone to spend the rest of their life with you.”

Text: “Platinum. For a lifetime of love. Platinum’s purity endows it with a natural white luster which allows the true radiance of your diamond to shine. As uncommon as true love, platinum is 35 times rarer than gold. Like the bond between you, platinum will hold your diamond securely now and for always.”

She asks: “Does he know how much I really love him?”

Under the image: “With love comes questions. The right diamond shouldn’t be one of them.”

Text: “For one moment the world is spinning around her.”

Here’s an ad for earrings that has the same message about love:

This video, produced by Mother Jones, shows Pastor Rod Parsley arguing that America was founded to destroy Islam and has a divine mandate to do so.  It is interesting on at least two levels:

First, as a response to the Reverend Wright story, it reminds us that Wright is not the only preacher who says outrageous things, and Obama is not the only politician to get “spiritual guidance” from a controversial figure.  In which case, the question might be: Which outrageous preachers are most likely to be targeted as problematic?  And by who?

Second, the video could be used to demonstrate how a person can be made to appear frightening or evil through editing.  In this case, the move to slow motion, the use of black-and-white, the strategic stills.

In many ways, this video, produced by the left, uses many of the same tactics as the anti-Reverend Wright clips on Fox News and elsewhere. For comparison, The Daily Show put together a montage of coverage that appears in the clip below (at about 6 minutes, 51 seconds) that uses choice words (“fiery”), tone of voice, and fast motion:

Thanks to Joe DeM. for tipping us off to the Mother Jones video!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Erik sent us this Hungarian commercial attempting to promote bike riding by suggesting that it will make you horny and sexy, even if you’re on in years.

Translation from Erik:

at 33 sec – Woman: “What do you think of a cup of tea?” Man: “It would be pleasing.”
at the end – Woman says to her husband, while cutting the head of the rose: “You should cycle more as well, Rezső”

See also these and these.

Thanks again, p.j.!

In case you weren’t aware, godhatesfags.com is a website run by Fred Phelps, leader of Westboro Baptist Church in Topeka, Kansas. They’re the ones who have anti-gay protests around the U.S., including at some points showing up at the funerals of gay men, and have moved on to a general “God hates America” theme, due to all our depravity. He makes Jeremiah Wright (Obama’s pastor) look like a teddy bear–at least he was just saying God ought to damn America.

These t-shirts depress me more than anything I have seen in a really long time.

A completely unrelated Kansas story: When I was living there, in a small town, I discovered that my vet was the head of the Board of Education and was leading the anti-evolution efforts at the time (this was before voters elected a new Board and got rid of a lot of the anti-evolution people).

Anyway, thanks to Larry H. from The Daily Mirror for this photo (found here). I guess.

This image, and others, can be found at Mental Floss under the heading of “Only the Creepiest Photos Ever Taken.”

The post includes the following quote from Sleeping Beauty: Memorial Photography in America by Stanley Burns.

These photographs were a common aspect of American culture, a part of the mourning and memorialization process. Surviving families were proud of these images and hung them in their homes, sent copies to friends and relatives, wore them as lockets or carried them as pocket mirrors. Nineteenth-century Americans knew how to respond to these images. Today there is no culturally normative response to postmortem photographs.

From the website of The Maid Brigade, a housecleaning service offering “green” cleaning services.

Who hires house cleaners (or as they put it, “who needs a maid?”)?

Who cleans houses?

When I went through the whole site I was able to find one picture of a white, non-Hispanic-appearing woman cleaning and one picture of a somewhat dark-skinned homeowner, but the overwhelming pattern is what you see here.

And no, there were no male maids. Do you really even have to ask?

Anyway, it’s an interesting example of class, the commodification of housework, and the ways that class and race separate women, such that upper-middle-class white women often free themselves from the second shift of housework by hiring other poorer, often non-white women to do it.

NEW! (Jan. ’10): Sara L. sent us another example: