Archive: Oct 2008

These three Volvo ads from 1974 (from Found in Mom’s Basement) remind us that this isn’t the first time there was an “energy crisis” and gas was difficult and/or expensive to get.  They put this particular crisis in historical perspective and also point to (1) how resistant Americans are to change and (2) how short our collective memory is.  That is, the problems we are facing to day are not new, but cyclic, yet we manage to forget crises as soon as they are past and revert to our familiar ways. 

The ads also demonstrate the willingness of companies to capitalize on a crisis.  See a modern version here.  And enjoy the ads:

See also these public service announcements encouraging carpooling during WWII.

I just saw one of these signs in my neighbors’ yard (image found here):

The reason it struck me is that a) I’m quite certain it’s the first time I’ve ever seen a pink campaign sign and b) it made me remember the criticisms of the Kerry/Edwards yard signs from the 2004 campaign (see this post). The Democratic candidates’ signs were described as lacking confidence, whereas the Republicans’ logo exuded masculinity and assertiveness, which supposedly reinforced stereotypes of Democrats as weak and uncertain and Republicans as aggressive and strong. It’s a sign of the many unexpected events of this campaign season that just four years later Republicans would feel comfortable putting out a pink yard sign because they’re actively playing up the femininity of one of the candidates. It’s not just that they’re emphasizing that she’s female; I’m pretty sure if Hillary Clinton had won the Democratic nomination, she wouldn’t have pink yard signs. I have a feeling that the Democrats, facing the stereotype that they’re weak and uncertain, wouldn’t want to take the chance of having yard signs in a color associated with femininity, even if they had a female candidate, but that’s just a hunch.

Historians argue that what constitutes a good childhood and, relatedly, good parenting has changed dramatically over time.  Today, keeping children busy with lessons (in this, that, and the other) seems to be one version of ideal parenthood/childhood.  I thought this ad nicely illustrated this new ideal:

Found at MultiCult Classics.

See also this post on constructions of modern parenthood.

In an era in which it is increasingly possible to bypass commercials, product placement–or the placing of products in the narrative alongside the actors themselves–is increasingly important.  Remember, this isn’t simply set decoration, but a deal between the producers and companies that is about money.  Here are some examples of product placement in movies and TV shows:

Coca Cola on American Idol (found here):

Sprite (?) and Audi in Ironman (found here and here):

Oreos on Friends (found here):

Pizza Hut on Wayne’s World (found here):

And, finally, Absolute Vodka on Sex and the City (found here):

–Not safe for work–

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Smoking seems to be a theme this week. I just saw the Stanford School of Medicine’s online tobacco-ad gallery where you can view images by theme or brand. Fascinating.

From the exhibit “Our intention is to tell—principally through advertising images—the story of how, between the late 1920s and the early 1950s, tobacco companies used deceptive and often patently false claims in an effort to reassure the public of the safety of their products.”

Tourism ad for Australia:

[youtube]https://www.youtube.com/watch?v=gQGMuxJ0vCc[/youtube]

Found here.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

I found these vintage (1967-68) ads for Tiparillo cigars at Found in Mom’s Basement. All answer the question, “Should a gentleman offer a Tiparillo to…” a particular type of woman.

After a tough evening with the Beethoven crowd, she loves to relax and listen to her folk-rock records. Preferably, on your stereo. She’s open-minded. So maybe tonight you offer her a Tiparillo. She might like it–the slim cigar with a white tip. Elegant. And, you dog, you’ve got both kinds on hand, Tiparillo Regular and new Tiparillo M with menthol–her choice of mild smoke or cold smoke. Well? Should you offer? After all, if she likes the offer, she might start to play. No strings attached.

Underneath that pocket of pencils there beats the heart of a digital computer. This girl has already catalogued and cross-indexed the Tiparillo slim, elegant shape. And the neat, white tip. She knows that there are two Tiparillos. Regular, for a mild smoke. Or new Tiparillo M with menthol, for a cold smoke. She knows. She’s programmed. And she’s ready. But how about you? Which Tiparillo are you going to offer? Or are you just going to stand there and stare at her pencils?

She’ll read anything she can get her hands on. From Medieval History to How-to-Build-a-24-Foot-Iceboat. Loves books. Loves new ideas. Okay. No doubt, she’s seen the unusual, slim Tiparillo shape. She’s been intrigued by the neat, white tip. She may even know that there are two Tiparillos. Regular, for a mild smoke. And new Tiparillo M with menthol, for a cold smoke. Your only problem is which to offer. P.S. If she accepts your Tiparillo, remember to fumble with the matches until she decides to light it herself. That way, she’ll have to put down the book.

I found these next two on ebay (all these vintage ads can be purchased on ebay, it turns out):

Is this the old did-it-with-mirrors ploy? Look again. Okay, that’s enough looking. What you’ve got on your hands are carbon copy twins. And what you’ve got in your hands are Tiparillo and Tiparillo M with menthol. Since Tiparillo is the slim, elegant cigar with the neat tip, would it be statistically correct to offer it to this census-taking twosome? Because all they really want is your name, address, phone number and a few other factual facts. But what they get sort of depends on what you offer.

“The doctor is a little late, sir. Will you have a seat?” She’s the best thing to hit dentistry since novocaine. “Hey Dummy,” your mind says to you, “why didn’t you have this toothache sooner?” Maybe if…well, you could offer her a Tiparillo. Or a Tiparillo M with menthol. An elegant, tipped cigar. Slim. And your offer would be cleverly psychological. (If she’s a bit of a kook, she’ll take it. If not, she’ll be flattered that you thought she was a bit of a kook.) And who knows? Your next visit might be a house call.

I will lead it to you, dear reader, to decide if there was supposed to be anything else “cleverly psychological” in any of these ads.

The long-running Mastercard “Priceless” campaign follows the trope of putting prices on gifts, all of which are building up to an emotional state. The emotional state, which is assumed to be the culmination of one’s purchases, is labeled as “priceless,” but it’s pretty clear that the commercial equates the consumption of material goods with the emotional state. Therefore, the emotional state does indeed have a specific price tag.

[youtube]http://www.youtube.com/watch?v=0sPVppC6jxY&feature=related[/youtube]

The latest iteration of the “Priceless” series makes explicit the equation of intangible emotional expressions [of happiness] and material goods by showing a woman purchasing smiles, laughter, hugs and other expressions of satisfaction. The intangibles are made material and even buyable! Hmmm…What did that Beatles tune say…”Can’t Buy Me Love”?