In this episode, we talk to Audrey Kobayashi about focus groups. We draw upon her work on transnationalism, citizenship and social cohesion to discuss the power of the underutilized method, distinguish between group interviews and focus groups, and share practical tricks of the trade.
“The focus group is not a place to get a collection of information about individuals. It is about the dynamic, the process, the conversation. It is never about what any one person says.”
– Audrey Kobayashi –