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A woman holding a white box saying “Donate” on it, by Liza Summer is licensed under Pexels License.
Gun violence remains a critical public health crisis, causing measurable and immeasurable loss to families and communities across the United States. The economic toll of this violence on families is also staggering, with an estimated $557 billion spent annually on everything from funeral and medical costs to criminal justice processes and psychological support.
When support from employers, insurance companies, and victim compensation programs falls short, many families turn to crowdfunding to help cope with their losses. But what shapes the financial requests families make—and the support they receive—after gun violence?
A recent study by Catherine Burgess and Jennifer Carlson examined this question by analyzing 535 GoFundMe campaigns created for women and girls killed by gun violence in California and Florida between 2016 and 2018. Their findings reveal how race and gender play key roles in how victims are portrayed in fundraising campaigns and the financial support their loved ones receive.
Their research shows that crowdfunding pages for white women and girls often portrayed them as innocent victims deserving of public sympathy and financial support. These campaigns emphasized their moral character—such as being a good mother or loving daughter—and often highlighted gun violence as their cause of death. For white victims who were mothers, their GoFundMe pages asserted their moral worth as protective and selfless, intensifying the tragedy of their loss. One page read, “[Her children] are her whole wide world, & she was also their world.”
In contrast, crowdfunding pages for Black and Latinx women and girls often focused on the immediate needs of their families, such as funeral expenses, rather than portraying them as victims deserving of public grief. Campaigns for women of color rarely mentioned gun violence and instead framed their deaths as private tragedies: “We are asking family and friends to support us in this hard time because her family doesn’t have the funds to provide her a proper farewell.” Caregiving roles were also central to the narratives of women of color. However, rather than evoking public grief, they underscored the personal hardships their families faced. GoFundMe pages for women of color were also more likely to highlight the victim’s resiliency, recognizing their strength in overcoming adversity.
In addition to the differences in framing, there were also disparities in fundraising success. On average, campaigns for white women and girls in the sample raised six times more money than those for Black women and girls and three times more than those for Latinx women and girls.
White victims were also more likely to have campaigns that supported charitable memorial funds or gun violence prevention efforts.It is sobering that over 535 women and girls were killed by gun violence in just two states over two years, highlighting its devastating toll on U.S. women and girls. In the midst of this violence, Burgess and Carlson’s research reveals that inequality persists even in moments of charity. The same biases found in traditional support systems also exist in crowdfunding appeals, highlighting the racial and gender disparities in society.