memes

Why successful black guy is successful: The socio-cognitive side of humor

Having read Jenny Davis, David Banks and PJ Rey on internet memes, I felt compelled to share my creative grain of sand on this peculiar ‘web-based’ construct. I often wonder why memes are funny. The simplicity of memes is deceiving: e.g., a Spartan image, often featuring only the face or upper body of a person or animal, and a kitsch colored background that would make Warhol think you’re on acid. Add two rows of parallel text above and below and presto! –  You have created funny. Is it really that easy? I would generally think (and hope) that humor is a complex phenomenon, that answering  “why is this picture of a cat funny to me?” requires invoking some esoteric philosophical or psychological terminology. I decided to do some research.

One of my favorite memes of all times is “successful black guy”. This is successful black guy explained by know your meme: “an image macro series featuring a Black man dressed in business attire and a witty one-liner satirizing the stereotype of young African American male as street hustlers or gangsters who only care about cars, money and ho’s. The humor is mostly derived from the intentional line break in mid-sentence, with the top line impersonating a black male stereotype (EX: I Got the Best Ho’s) and the bottom line suddenly falling flat in character (EX: Out in My Tool Shed). more...

Two days ago, Nathan Jurgenson wrote on what has become one of the central questions around Occupy Wall Street: Now that the encampments are closing up and the winter is coming on, can Occupy survive? The crucial point that Nathan makes is that we need to think about Occupy not just in terms of space but in terms of time – that permanence has been a part of what’s given the movement so much symbolic and discursive power. Nathan brings up an additional point, to which I want to respond here: that the role of physical permanence that the encampments represented was powerful because it resulted in a form of cognitive permanence in the minds of everyone who saw them (and heard them; the auditory side of Occupy is also vital to pay close attention to).

While I clearly agree with Nathan that the physical permanence that tents represent has been what’s given Occupy a lot of its power, I think we can glean enough evidence from how things have proceeded so far to at least make an educated guess at an answer to his question. For me, the answer is yes: I expect that Occupy will survive the winter and emerge in spring, albeit – like a bear emerging from hibernation – perhaps in somewhat of a different shape. There are several reasons why I come down on this side of things.

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With police dismantling Zuccotti Park and other #Occupy encampments throughout the country and impending Winter weather, pundits and activist alike are asking: Does the #Occupy movement have a future? To survive, #Occupy must begin—and, in fact, has already begun—a tactical shift. However, before I attempt to discuss #Occupy’s future, let me first be clear: The #Occupy movement is already a success. Recent months have witnessed a radical shift in mainstream political discourse, where concerns over America’s widening income and wealth gaps now have near equal footing with the deficit-reduction agenda. It has become common knowledge that the top 1% receive roughly a fifth of America’s collective income and control a third of the wealth. More Americans view Occupy Wall Street favorably (35%) than Wall Street (16%), government (21%), or the Tea Party (21%); and, though the country is gripped by a state of general cynicism, more people hold unfavorable impressions of big business (71%), government (71%), and the Tea Party (50%), than of #Occupy Wall Street (40%). Put simply, #Occupy is the most popular (and least unpopular) thing we’ve got. more...

In the Spring semester of my third year of college I had a stats class that really took the life out of me. One day I elected to take a brief nap in a dorm lounge. The picture above was taken shortly after I laid down, and subsequently posted on Facebook. Out of context, it appears as though I am planking– an internet meme in which individuals are photographed intentionally laying face-down in strange places. It has popped in an out of the global media for almost a decade but resurfaced over this summer into a world-wide activity. It has since inspired similar activities including owling, Batmanning, and stocking. I will refer to the entire trend collectively as “performative memes.” Unlike Anthropology Major Fox or lolcatz, these memes are about performing a certain embodied act, not producing an image for visual consumption. All around the world, friends are taking pictures of each other doing strange stunts and posting them on the internet. What exactly are we doing –socially- when we engage in performative internet memes?

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