
Viral media saw an interesting development last week with Invisible Children’s release of its “Kony 2012” film, which at the time of this writing has garnered well over 75 million views as well as storms of heated criticism. One could practically write entire books on the issues that Invisible Children raises – both intentionally and unintentionally – in this campaign, but for the purposes of this post I want to keep the focus fairly narrow and trained on the actual components of the video that make it successfully viral – and what that potentially indicates about how information regarding especially complex issues is diffused, as well as what difference that form of diffusion makes.




There has been some terrific debate on my theorizing of what I call “augmented reality.” In brief, I reject “digital dualism”, the tendency to view the on and off line as separate spheres, and instead argue that we should view them as enmeshed, creating what I call “augmented reality.” [