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ZunZuneo was named for the slang term used to describe a Cuban Hummingbird’s tweet

The Internet seems both excited and generally confused by the U.S. government’s failed entre into Cuban Social media via its version of a bare-bones Twitter, called ZunZuneo. The confusion is not unwarranted, as the operation includes the United States government, two separate for-profit contractors, (and eventually, a management team who didn’t know they were part of an International government sponsored ruse), key players and various bases of operation which span the globe, from Spain to the UK to the Cayman Islands and Nicaragua, and, of course, tens of thousands of Cuban citizens who gratefully began using a new mysterious messaging service that made instantaneous text-based mobile communications financially accessible in 2010, and then inexplicably disappeared in September 2012.

This long form article from the Washington Post does a nice job disentangling the ins and outs of the story, based on documents leaked to the Associated Press. I highly suggest you take the time to read the piece, but in very short summation, the United States Agency for International Development (USAID) collaborated with Creative Associates and eventually, Mobile Accord, to distribute a Twitter-like service (ZunZeneo) to Cuban citizens, with the hope of eventually utilizing the service to incite political mobilization against communist regimes. Mostly, though, the operation never went beyond gaining users through shared news stories and sports commentary. They ran out of money in 2012, Cuban users lost the service, and no revolutions were incited. It’s all general buffoon-like and harmless (except, of course, for all of the money), begging for cynical commentary and smart jokes about a deeply ineffective U.S. government. Except, something very serious happened in the process, something that should make us all—both Cubans and Americans—pretty ticked off. more...

image courtesy of Quartz
unclaimed pixels on the Million Dollar Homepage. image courtesy of Quartz

A couple of years ago, I wrote a series of posts on the atemporal nature of ruins and abandoned spaces. I moved from physical ruins to the nature of abandoned digital spaces, and the conclusion that I came to was that although both physical and digital “spaces” (not totally comfortable with that word but it seems the easiest and most understandable one so I’m going with it) are both atemporal – because a state of ruin/abandonment is intrinsically atemporal – physical ruins are atemporal with an orientation toward the future, while digital abandoned spaces are oriented toward the past. This is because physical ruins visibly decay, and that results in a kind of forward-thinking memento mori; we imagine our own future death and ruin through the present ruin that we see. By contrast, digital “ruins” – in the form of webpages – are marked as abandoned by the fact that they have stopped changing. They are locked forever into the last thing that was done to them, a snapshot of a past present (assuming they continue to exist at all). To borrow my brief summary of what the hell atemporality is in this context:

Atemporality most simply refers to the idea that our experience of time is not necessarily as linear as we like to present it; that we don’t just move in a straight line from A to B in time but that we often experience aspects of the past, the present, and the future simultaneously, simply by virtue of our nature as remembering, imagining creatures — as I wrote in my last piece on this topic, we remember the future, imagine the present, and experience the past. Moreover, this phenomenon is intensified by technology and especially by technologies of documentation and sharing.

However, that analysis left out something sort of important: links.

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Last week, The Verge’s Adrianne Jeffries (@adrjeffries) asked a really provocative titular question: “If you back a Kickstarter Project that sells for $2 billion, do you deserve to get rich?” After interviewing venture capitalists and the like she concludes that the answer isn’t even “no” it’s “that’s ridiculous.” After speaking to Spark Capital’s Mo Koyfman Jeffries writes, “Oculus raised money on Kickstarter because it wanted to see if people wanted and would buy the product, and whether developers wanted it and would build games for it. The wildly successful campaign validated that premise, and made it much easier for Oculus to raise money from venture capitalists.”

Kickstarter’s biggest innovation is its ability to cut two time-consuming tasks –market research and startup funds– down to a 90 day fundraising window. Companies that choose to use Kickstarter usually aren’t ready to offer equity because that comes after the two steps that Kickstarter is so useful in accelerating. Or, perhaps more honestly, companies opt to use Kickstarter precisely because they want to avoid selling off shares of their company as much as possible. Jeffries gives us a good financial and legal (juridical, if we want to be Foucauldian about it) but that seems like a wholly unfulfilling argument for someone who spent $25 on an Oculus-branded t-shirt. Let’s forget for a moment about what’s legal and normal –those things are rarely moral or fair– and start to compare what happens on Kickstarter to similar (and much older) social arrangements. To start, let’s go way back to the early 1990s. more...

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Beats Music is the first streaming service that may make me cease regular use of my full-to-the-brim 80 gig iPod classic. I use that dinosaur because I am really picky about my music–by which I mean, I know exactly what I want to listen to, and I want to have easy access when and wherever I may be in the mood to listen to, well, anything from Nicki Minaj to Nitzer Ebb, which are right next to one another in my iPod “Artists” list. I love crass, stupid pop music (“Timber,” anyone?), so it’s not that I’m a snob who wants to have what I think are my elite tastes reaffirmed–I just want to have reliable access to what I do actually like without having to wade through crap I don’t.

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Over the past several weeks, I’ve been interviewed twice about location-based dating apps. These are mobile applications that connect people with others in their geographic proximity, often in real-time. Popular examples include Tinder, Grindr (and its counterpart, Blendr), and SinglesAroundMe.  The apps are largely photo based, and offer an opportunity for serendipitous meet-ups, in which users can potentially find love, sex, or general companionship.

The fact that I was invited to take part in these interviews is a bit odd, since none of my own empirical research pertains specifically to dating or dating technologies. I did, however, write a post for Cyborgology about race and online dating sites, which got some attention, and I do (obviously) maintain research interests and projects in new technologies more generally. So anyhow, I agreed to fumble my way through these two interviews, offering the interviewers caveats about my knowledge gaps. In the end, I’m glad that I did, as their questions—much of which overlapped—pushed me to think about what these applications afford, and how they intersect with the realities and politics of love, sex, and gender relations. more...

This week in my grad seminar, we discussed new materialism, technology, and embodiment via Elvia Wilk’s Cluster Mag article on “How the feminist internet utopia failed, and we ended up with speculative realism,” and Julian Gill-Peterson’s blog post “We Are Not Cyborg Subjects, We Are Artisans.” Wilk’s article is about, in part, the way that posthumanism, as a concept and an area of academic study, shifted from 90s cyberfeminism to postmillennial new materialism/speculative realism. It’s also a feminist analysis of the expectation that our online selves accurately and truthfully represent our “real” fleshy bodies (as are manifest, for example, in the nymwars). Peterson’s post is about transgender embodiment; it uses a new materialist framework to argue that technology is not something mixed in with an already self-sufficient body (e.g., a cyborg), but a co-requisite of embodiment from the beginning. As Peterson argues, “all bodies are formed through technogenesis and the active participation of the body’s materiality in its continual becoming, its continual modification.” Things like games, toys, interaction with caregivers–all these things draw out and shape its bodies potentialities into a typically “human” body, one that, for example, knows how to use its opposable thumb, and has hand-eye coordination. Peterson’s point is that trans* embodiment isn’t more or less technologically mediated/assisted than regular embodiment–it’s just different technologies with a vastly different politics. The world has been materially, technologically, socially, epistemically, and politically organized to make bodies cis-gendered, so trans* embodiment requires working against the grain or bending the circuits of normative technogenesis.

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#review features links to, summaries of, and discussions around academic journal articles and books. Today I review Christian Fuchs’ book–Social Media: A Critical Introduction.

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Generally, I’m not a big fan of textbooks. The bold words and broadly glossed-over content beg for flash-card style teaching. Because of this, I always opt for edited volumes and peer-reviewed journal articles, sprinkled with blog posts and popular media clips. Fuchs Social Media: A Critical Introduction, however, is not your typical text book. Rather than a corpus of definitions, the book is at once a review of the field, an argument about how scholars should approach the field, and a biting critique of the social media landscape.

As indicated by the title, Fuchs’ work examines social media from a critical perspective. Critical, for Fuchs, refers explicitly to Marxism and neo-Marxism, with power and resource distribution the key focal points. A Marxist take on social media examines exploitation and domination by studying both political economy and political communication of social media. That is, a critical perspective looks at who owns the means of production in both the financial and attention economies, and how various media perpetuate, reflect, or potentially upend, an inherently exploitative capitalism.

Early in the book, Fuchs makes an effort to differentiate this perspective from other uses of the term “critical,” and to distance this work from non-Marxist scholarship. Reminiscent of a debate summarized by PJ Rey, Fuchs explicates this distinction: more...

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I learn a lot on Tumblr. I follow a lot of really great people that post links, infographics, GIF sets, and comics covering everything from Star Trek trivia to trans* identity. I like that when I look at my dashboard, or do a cursory search of a tag I will experience a mix of future tattoo ideas and links to PDFs of social theory. Invariably, within this eclectic mix that I’ve curated for myself, I will come across a post with notes that show multiple people claiming that the post taught them something and so they feel obligated to reblog it so others may also know this crucial information. If you’re a regular Tumblr user you’re probably familiar with the specific kind of emphatic sharing. Sometimes it is implied by one word in all caps: “THIS!” In other instances the author is ashamed or frustrated that they didn’t know something sooner. For example, I recently reblogged a post about America’s Japanese internment camps that contained a note from another user who was angry that they were 24 when they first learned about their existence. I want to give this phenomenon a name and, in the tradition of fellow regular contributor Robin James’ recent “thinking out-loud” posts, throw a few questions out there to see if anyone has more insights on this. more...

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A couple of weeks back, I had the pleasure of doing a quick interview on NPR’s Marketplace, using the post that David Banks and I co-wrote on the poor use of technology in film and TV (and written fiction) as a jumping-off point. I want to expand on something I said in that interview, as well as some things David said in a great post on the BBC’s Sherlock, and how texting is used as a visual storytelling component in a way that I don’t think I’ve ever seen text of any kind presented before. This is partly because – true confession – I hadn’t seen a whole lot of Sherlock before the last week or so, when I finally sat down to watch all of it. So I’m very late to the party, but some things struck me.

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ATR’s diagram for “riot sounds.”

Over at the CUNY Digital Labor Working Group Blog, I’ve been participating in a symposium on Angela Mitropoulos’s book Contract and Contagion. I think there are a lot of conversations and ideas that will be of interest to Cyborgology readers, so I want to highlight a few of these and encourage you to visit the DLWG blog and participate in the conversation yourself.

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