Amid presidential candidate debates and national conversations surrounding gun violence and police brutality, issues and positions are often framed as conservative versus liberal (and those are equated with Republican and Democrat, respectively). While we recognize that both parties have moral values that guide their beliefs and support of certain political agendas, a debate must necessarily leave some room for a change of heart. But how can you change an opponent’s mind?

Sociologist Robb Willer, one of the authors of a paper published in Personality and Social Psychology, is quoted in Quartz: “Morality can be a source of political division, a barrier to building bi-partisan support. But it can also be a bridge if you can connect your position to your audience’s deeply held moral convictions.” Make sure your foe knows the morals behind your position, and they’ll be more likely to give it a careful listen. After all, the rationale for changing their mind—making the moral choice—is already clear.