Sociology loves making the familiar strange, and few events blend the familiar and the strange as artfully as holiday family gatherings. The Week recaps a classic sociological study of Thanksgiving celebrations by Melanie Wallendorf and Eric J. Arnould, which sheds light on just how common our “quirky” family rituals can be. A particularly juicy conclusion was that interview respondents didn’t realize their party quirks were actually ‘traditions’ happening year after year at gatherings across the U.S. According to the article:
…a society is not always the best judge of its own customs…The data analysis revealed some common events in the fieldnotes that people rarely remarked on in the interviews.
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