heartA few days ago the Washington Post ran a story about how University of Washington sociologist Pepper Schwartz tutored an elderly friend in the basics of online dating…

The Post reports:

A few weeks ago Pepper Schwartz, a sociologist who studies relationships at the University of Washington, spent the day giving a friend a crash course in online dating. Never mind that the friend in question is an 80-year-old woman — she wants “what every girl wants,” Schwartz says, “love, compatibility, someone to experience life with.”

And with a few clicks, Schwartz’s octogenarian pal joined the legions of seniors turning to their computers for a second (or third or fifth or 25th) shot at romance. By 2007, the over-50 set had become the fastest-growing group of subscribers for online dating companies, and double-digit growth has continued since, according to industry watchers.

But keep in mind that Schwartz actually works for one of these companies:

Schwartz, an adviser to online dating company Perfectmatch.com, cheers the trend. If a person in their 60s or 70s lost a spouse 20 years ago, “the chances of pairing again were small,” she says, because the avenues to meet new people were limited mostly to churches, senior centers and friends of friends.

Today single seniors can go online and “be opened up to literally thousands of options,” she says.

The story concludes with some of the potential risks for seniors using these services, but ends on an optimistic note.

…Schwartz says the desire for companionship doesn’t decrease with age: “Neither love, nor romance, nor adventure are the private property of the young.”

There are pitfalls, of course. Safety is always an issue with online dating, and so is disappointment. Just like their younger counterparts, seniors who log on to find love are also risking heartbreak. “The downside,” Schwartz says, “is when you meet someone you think is wonderful, but they don’t think you are. You’ve gotta be resilient.”

And about that 80-year-old friend of hers? She had a coffee date lined up by the end of her first day online

Read the full story.