Free rural farm landscape Nebraska windmill creative commonsForbes Magazine reports on a new study by a sociologist out of the University of Nebraska, which suggests that in a shifting economy and a waning rural population, people are changing the way they do business. Forbes reports, “Randy Cantrell, with the university’s Rural Initiative, says in most rural counties, between 18 percent and 30 percent or more of jobs are now due to self-employment. And, that accounts for virtually all job growth in rural areas.”

Cantrell believes the popularity of self-employment is on the rise.

As rural areas continue to see their population numbers fall, Cantrell says he expects that to put pressure on employers to shift away from the traditional way of doing business and rely on private contractors.

Cantrell details the phenomenon in a new report based on 2007 census data and other federal statistics.

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