Tag Archives: nation: European Union

Spain’s Voluntary Return Policy

When people in the U.S. talk about immigration and concerns over it, we often forget that the U.S. is not the only country with a large immigrant population or conflicts over how that immigrant population fits into the nation and what the rights of non-citizens are, or ought to be, especially during economic downturns. Of course, there have been, and continue to be, many immigrant streams throughout the world, including large movements of people from former colonies to the former colonizing nations (for instance, the large Algerian population in France) or from economically under-developed areas in Africa and Asia to wealthy places such as Dubai.

Sandra H.N. sent in this poster from Spain that advertised its 2008 voluntary return policy:

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English translation of text:

If you’re thinking of returning…the Voluntary Return plan.

There is also a website for the plan (it’s in Spanish). According to an article in the Guardian, unemployed immigrants from certain countries will be paid an advance on unemployment benefits if they agree to return to their home countries and stay for at least three years.

It brings up interesting issues about global immigration and might be useful for reminding students that the U.S. isn’t the only country that workers move to. In fact, one of the groups eligible for Spain’s return program are immigrants from…the United States.

You could also use it to talk about how transnational institutions such as the European Union are affecting ideas about who is an immigrant and how countries can deal with workers who reside in member nations. Spain’s voluntary return plan does not apply to immigrants from EU members. There are likely a number of reasons for that, but one might be that anyone living in the European Union has the right to live and work in any other EU member nation and cannot be treated differently than non-immigrant workers. Should the economic crisis drag on, I suspect we’ll see some conflicts over the EU right to work policy, especially in countries that have significant numbers of immigrants from other EU states residing in them who become scapegoats for economic woes.

Thanks, Sandra!

UPDATE: In a comment, Ole says,

That has already happened. When the latest (East European) countries joined the EU a few years back some states, like Denmark, had a temporary period where citizens from those “new” states did not have the same rights as other EU-citizens. That temporary period is over now, but there are huge backlashes in Western and Northern Europe against especially Polish (and others) workers in the construction industry (which is always the first to feel economic up- and down-turns). It has been different in different countries. In Denmark the anti-polish sentiment has been rather bad, because “they are taking our jobs” (there is actually a lot of corruption in the business and sometimes Polish workers have been living almost like slaves) but recently the Unions have been doing a good job of trying to say: it’s not about your nationality – you’re welcome to work here under the same contracts as the rest of us. I expect a harsher climate though, as more workers get laid off. In England there was a few weeks ago very problematic demonstrations against “foreign” workers where the racist party BNP exploited the sentiment and the Union was not good at dealing with it at all (there was a real legitimate problem from management deliberately importing “cheap” labor – but the reaction was so dangerous: for a union to support extreme-right slogans like “british jobs for british workers” is a sign of the deteriorated state of British labor organizing).

Thanks for the insight!

EU Opposes sexual Stereotyping in Advertising

Ok, so this isn’t an image, but it seemed like something our readers might be interested in, so I’m making an exception. Larry (of The Daily Mirror) sent in a link to this story in the New York Times about efforts by the European Union to discourage sex stereotyping in ads (I think another reader also sent in the link, but I’m afraid I’ve lost the email; if it was you, let me know and I’ll give you credit!). From the article:

The European Parliament has set out to change this. Last week, the legislature voted 504 to 110 to scold advertisers for “sexual stereotyping,” adopting a nonbinding report that seeks to prod the industry to change the way it depicts men and women.

Interestingly, the author of the article refers to the measure as “laughable as a gesture of political correctness.” Advertising industry leaders call into question the link between stereotypical images and actual discriminatory or problematic outcomes in actual life. It brings up a recurring issue cultural critics face–it can be extremely difficult to show that, say, sexualized images of women leads to any particular negative outcome. We may strongly believe that the ubiquitous presence of ads that show stereotypical gender roles reinforce them…but since we haven’t yet created a society similar to our own except without the stereotyping, it’s hard to isolate the effects of such cultural messages because we can’t compare what our culture would be like without them.

Thanks, Larry!

Juxtaposing Wealth and Poverty

Ghanimah A. sent us these images for Cordaid, an “international development organisation” that specializes in “emergency aid and structural poverty eradication.”  We would love to know what you think.

Why and How People of Color are Included in Advertising: 3rd in a Series

In this series, I offer a typology reflecting the ways in which people of color are used in advertising aimed primarily at whites (see the first and the second in the series).  In this, the third edition, I suggest that sometimes people of color are included because the idea of “diversity” triggers the related ideas of “cool,” “hip,” ”urban,” and “youth,” which also invoke “modernity” and the idea of being “global,” “cosmopolitan,” even “progressive” politics.

In this ad, a mix of races are used.  Notice that the ad also happens to include, in the bottom image, photography, what looks like a dark beer, and espresso (all “upper class” “sophisticated” interests) and, in the top image, we see that the woman who appears Asian is an art dealer.

In this next ad, again, we see a mix of races enjoying what looks like a train ride (how European!) with hard liquor.  The text:

The shortest distance between two places isn’t nearly as interesting.

I think it is no accident that “interesting” and racial difference are both present in this ad.

In this next ad we see a racially ambiguous male and a black woman.  Notice the clothes that they are wearing (casually sophisticated) and the delicate nature of their coffee cups.  This is leisure, not some working-class Joe with a cup o’ joe.  Text:

3658 miles from the coffee fields of the Columbian Andes.  But still the perfect climate for Colombian Coffee.

The idea of travel, of course, invokes a certain degree of cosmopolitan-ness and wealth.  And the “perfect” climate refers not just to weather, but to the kind of company Colombian Coffee drinkers keep.

This ad for H&M is a bit different.  Instead of invoking sophistication and cosmopolitan-ness, I think it invokes who and what is “hip” and “cool” and “diversity” is used as a signifier. The text:

H&M is Europe’s leading fashion retailer [Europe again], with over 850 stores worldwide [a reference to being "global"].  Offering high-fashion [i.e., "sophisticated?"] and quality for men, women and children at great prices.

These last two ads, instead of using people of color to emphasize being “hip” or “sophisticated,” use them to signal “youth” and what being young represents.  Young people are on the forefront of “cool,” of course, and also, in some sense, define “progressive” in that they herald a more “diverse” and “tolerant” future (hello, Obama). 

 

Next up: Including people of color so as to trigger the idea of human diversity.

Don’t miss the others in the series:

(1) Including people of color so as to associate the product with the racial stereotype. 
(2) Including people of color to invoke (literally) the idea of “color” or “flavor.”

Human Interaction as Chemistry

Occasionally we here at Sociological Images like to put up something we really like. To that end, I submit to you this public service announcement for science careers in the European Union (made by a German ad agency):

I like that it’s actually creative, instead of relying on the good ol’ objectifcation, nudity, violence, sex, or all of the above. I also like that the people in the commercial just look like people. Proof that you don’t need people in the 99.9th percentile of beauty and thinness/beefiness to make a good ad. What do you like about it?