The term glocalization — a combination of globalization and local — refers to the tendency of globalizing processes to have to adapt to local peculiarities.  McDonalds is a great example.  It’s a brand recognized around the world, but it responds to local tastes in developing its menu.  So, you can buy a McItaly burger, a Maharaja Mac in India, a McLobster in Canada, and an Ebi Filit-O with Seaweed Shaker fries in Japan (source).

I thought of the concept of glocalization when I came across a set of publicity photos for TV programs in 13 different countries, all modeled after America’s Married with Children.  Each has its own flavor (e.g., the parrot replacing the dog in Chile) and I imagine if we were able to watch them all we’d see great examples of the phenomenon.

The original:

Bulgaria:

Chile:

Croatia:

Germany:

More examples at Neatorama.

UPDATE: Dmitriy T.C. sent me this trailer for a movie called Exporting Raymond, about making a Russian version of Everybody Loves Raymond. It’s along the same theme and looks quite good:

Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.
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