Cross-posted at Cyborgology.
As part of my research into the popularization of tattooing, I have accumulated quite a few interesting links on tattoo toys for children. I don’t mean those temporary tattoos we all used to get from the vending machines at popular chain restaurants. This toys I am talking about have drawn flack from parents as being “inappropriate” for kids, creating an example of a burgeoning “moral panic”. Some examples include: tattoo inspired toddler wear, tattoo machines for kids, and of course, tattooed Barbie dolls.
The most recent children’s tattoo toy to come under attack is the collector’s edition “Tokidoki Barbie,” which features prominent arm, chest, and neck tattoos. This is the first Barbie to come out of its packaging with tattoos already applied. The first tattooed Barbie called “Totally Stylin’ Tattoo Barbie” was interactive and designed for children, allowing them to paste the temporary tattoos (actually stickers) on themselves or the doll. This new “Tokidoki Barbie” is not a toy so much as a collector’s item, meant to capture a particular historical moment in time and to be exchanged between collectors (the doll is now auctioning for roughly $500 each). With a hefty $500 price tag, I do not see many children playing with this doll. It is also not sold in stores, and is only available online.
Tokidoki Barbie:
I believe we are we observing a cultural paradigm shift (Kuhn 1962) regarding tattooing. Cultural trends are slowly reshaping popular conceptions of tattooing, turning them from “marks of mischief” (Sanders 1988) into an “ironic fad” (Kosut 2006) of consumer capitalism. Whereas tattooing was once largely reserved for working-class men, sailors, carnival performers, and exotic dancers, we have since seen the practice become widely popular amongst all races, genders, and classes.
G8 Tat2 Maker by Spin Master Toys:
Beginning with the Tattoo Renaissance of the 1960s (Rubin 1988) and more recently with the expansion into reality television (Lodder 2010), we have seen the cultural cache of tattooing shift in favor of middle-class notions of identity work (Atkinson 2003); that is, towards seeing the body as a vehicle for expressing oneself, towards actively controlling and crafting the body as a form of empowerment, and towards the development of “distinctive individualism” through appearance (Muggleton 2002). The highly narrative focus of tattooing contained in popular reality TV shows like “LA Ink” or “NY Ink” only bolster these trends, as new tattoo enthusiasts invest deeply-held meanings into each tattoo.
But these trends do not mean that tattoo toys aimed at children are any less offensive to some. Largely, it appears to be a generational divide: youth are much more supportive (in fact, largely celebratory) towards body art like tattoos and piercings, but the baby boomers continue to view tattoos through the lens of deviance.
For people of my parents generation, tattoos continue to be a symbol of deviant proclivities. Some have even called it a “disease” plaguing the youth of today. I have taken issue with such an interpretation of tattooing, especially by social scientists who continue to conceptualize the practice as an indicator of mental pathology or emotional instability, and have proposed a “pro-social” conception of contemporary body modifications like tattooing and piercing [you can read my work here]. In my opinion it is just a matter of time before prominent and visible tattoos become commonplace in professional and public settings, tattooed Barbie notwithstanding.
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David Paul Strohecker (@dpsFTW) is a PhD student at the University of Maryland, College Park. He studies issues of intersectionality, consumption, and popular culture. In addition to his work on the popularization of tattooing, a project on the revolutionary pedagogy of public sociology, and more theoretical work on zombie films as a vehicle for expressing social and cultural anxieties. He previously wrote for the blog Racism Review and currently blogs at Cyborgology.
For more from Strohecker, see his posts on facial tattoos, the origins of zombies, QR codes and the digital divide, and laughing at disability.
If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.
Comments 56
Anonymous — November 14, 2011
No comment from anybody on the use of Japanese language for Tokidoki Barbie? "Tokidoki" means "from time to time" - a sentiment that embodies the opposite of tattooing.
And I would point out that in Japan, tattoos are still very much associated with deviance - case in point: http://www.stripes.com/news/japanese-water-parks-banning-people-with-tattoos-from-entering-premises-1.80904
Eduardo Pedroso — November 14, 2011
Até o comentário é interessante -
cheryl — November 14, 2011
In my opinion it is just a matter of time before prominent and visible
tattoos become commonplace in professional and public settings, tattooed
Barbie notwithstanding.
oh I agree and yet, studies indicate that half regret their choice of tattoo in only two years. Didn't bookmark it, sorry. But honestly, have you seen the junk people put on their bodies? A four year could draw better.
Yrro Simyarin — November 14, 2011
What I have always found interesting about the alarmism and argument against tattooing is the degree to which they focus on the permanence. As if this is the only decision you ever make as a young person that you are going to have to live with for the rest of your life.
Tanya — November 14, 2011
I think part of the reason for the current moral panic surrounding tattoos is the increasing desire for them shown by *girls*, and I think that's why Barbie there annoys people so badly. Note the other tattoo toy shown is strictly gendered male, and most of the tattoo-type art/toys aimed at kids that I have seen (granted, I'm in New Zealand) are also aimed at boys. But there is beginning to be some cross over into girl's toys and I suspect that's what's, in part, driving the panic.
Valerie — November 14, 2011
What gets me about the Barbie outrage is that the parents seem to be outraged at the fact of the tattoo, and yet have no problem with the ridiculous proportions and obsession with consumerism that Barbie has.
Kim — November 14, 2011
I was going to write a serious comment about this, but then I got to the cactusdog and I just went "WTF" and had nothing else to say.
Anonymous — November 14, 2011
Another thing having to do with the concept of children, girls especially, developing a liking for tattoos, is that some parents still, whether blatantly or subconsciously, see their children as property to some extent, or at least have strong opinions about the kind of person that child is going to grow up to be.
Getting a tattoo is a mark of ownership of oneself, and that of course is not going to sit well with some parents. It's sort of like virginity, except more visible---they want their daughters to remain respectable, unblemished goods, decorative and sweet and wholesome and willing to marry some man Daddy approves of who probably shares his opinion that tattoos don't belong on respectable women.
(My mother once asked me, "but what if your future husband doesn't like it?" I responded that any man (my bisexual self is laughing here) who dislikes my choice of tattoos for myself is really not husband material.) (Ten years later, oddly enough, one of my current crushes is covered in tattoos, most of which I don't particularly like, but that's actually not a problem. I like the overall effect, and it doesn't matter that I'm not into some of the individual tattoos---they don't bother me. But someone who thinks tattoos are automatically trashy? So much goodbye don't call.)
Tryptamine — November 15, 2011
Personally, my tattooing has shifted over the years from identity-marking to ritual-marking. The process has become more important to me than the product. My last tattoo helped me release a lot of pent-up anger over how a family member treated me during a traumatic event in my life. The artist who did it was shocked that I sat for 4 hours without flinching, but a big part of the reason I did it was to feel physical pain as a controlled manifestation of the emotional pain I was feeling. I wonder if I am alone in that.
Anonymous — November 15, 2011
I think that, more than their association with criminality and deviant subcultures, the real problem that people with tattoos encounter is the tendency for 'body art' to be read as symbolic of poor decision-making ability and a lack of foresight (because one's interest in designs/characters/people/rock-bands/etc often changes as one matures, and tattoos are permanent). It doesn't really matter if there is an *actual* correlation between a person having tattoos and tending not to foresee the long-term consequences of his or her actions; as long as potential employers and romantic partners perceive it to be the case, visible tattoos are going to negatively impact the tattooee's social and economic prospects -- and the failure to foresee *these* 'secondary' consequences (and, thus, the failure to avoid them by not getting tattooed in the first place) only further reinforces their stigmatizing nature.
andi — November 15, 2011
This is not the first tatoo barbie. I have a Hard Rock Cafe Rockabilly Barbie from a few years ago, think Amy Winehouse, when she looked good. I am an adult, it was a gift from my mom.
Anonymous — November 15, 2011
I don't know that objection to tattoos is about deviance as much as it is plain old class prejudice.
Even in the military (especially the maritime services), where there's a long tradition of tattooing, tattoos are more likely found on *enlisted* servicemembers, not the officer corps. Tattoos are becoming more common among officers, but (anecdotally, which I know is worth next to nothing), you're still more likely to find tattoos on mustangs (officers who started out as enlistees).
If a tattoo is understood to be a marker of low class status, then to a
parent who is middle/upper class (or aspires to that status for hir
child), a tattoo suggests the child is permanently rejecting the higher class identity.
Bagelsan — November 15, 2011
I think there's a lot of interesting information (or judgement?) encoded in where a person's tattoo(s) are, not just whether they have them.
Tattoos on the limbs and parts of the back seem relatively "mainstream" and acceptable, at least among younger people, but the upper chest (particularly for women) and the neck and face are not as widely accepted -- tattoos that can't be covered by clothing are often considered a deathblow to traditional employment, among other things, and face tattoos seem to be strongly associated with gangs, hategroups or prison.
Tattoosday: Slut! | assembly — November 15, 2011
[...] a great article on Sociological Images right now titled “Examining Cultural Change: Children’s Tattoo Toys” by David Paul Strohecker. I highly recommend taking the time to read his thoughts on cultural [...]
Featherynscale — November 15, 2011
I'd like to read Strohecker's pro-social analysis of body modification, but that link goes to the amazon.com listing for the tattoo Barbie.
Trickpacomax — November 15, 2011
where was this when I was a kid?!
Lisa — November 15, 2011
How about we stop forcing our children to meet the standards of what is socially normal (especially when it comes to superficial characteristics) and focus more on what kind of person they grow up to be on the INSIDE.
Tattoos or not, I want my daughter to grow up to be a kind, caring and GOOD person.... end of story.
GooZ — November 16, 2011
Regarding tattoo prejudices, the TTR is a commonly used slang in the emergency room (for those interested in pursuing the medical angle of this).
Tattoo-to-Tooth Ratio (TTR): Number of tattoos/Number of remaining teeth. Some define it as the product of the number of tattoos and the number of missing teeth, but that's not really a ratio (doctors suck at math and writing). The TTR directly corresponds to the dirt bag index (DBI) and the number of days since the patient last bathed.
tattoos! « showwlinn — November 21, 2011
[...] Cited: http://thesocietypages.org/socimages/2011/11/14/examining-cultural-change-children%E2%80%99s-tattoo-... GA_googleAddAttr("AdOpt", "1"); GA_googleAddAttr("Origin", "other"); [...]
Jo AnnF — January 16, 2012
i thought this tokidoki barbie doll was cute!!!!! i dont understand why its super expensive but hey it works
The Tattoo Toy Debate « Times At The 'ToomB — February 22, 2012
[...] seems to be quite a bit of hullaballoo about children and tattoo toys. What do you think, toy tatt machines and airbrush kits, tattoo toddler wear and even a bubble [...]
Amelia Brody — September 19, 2012
I personally do not think that this is a good practice for those kids out there. As a matter of fact, it is going to be harder for them to look for a job in the future.
Amelia Brody — September 19, 2012
I personally do not think that this is a good practice for those kids out there. As a matter of fact, it is going to be harder for them to look for a job in the future.