Oliver Noble edited a fun look at the history of product placement in American film, featured at Political Remix Video.   Among other tidbits, in this 6-and-a-half minute video, he reveals that:

  • the first known product placement was in 1919;
  • Hershey’s paid a million dollars to make Reeses Pieces a plot point in E.T. (image source);
  • movies sometimes switch up the product placed for different audiences;
  • and the record for the most product placements in a single film goes to Michael Bay’s Transformers with 47.

Fun stuff:

Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.
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