Oliver Noble edited a fun look at the history of product placement in American film, featured at Political Remix Video.   Among other tidbits, in this 6-and-a-half minute video, he reveals that:

  • the first known product placement was in 1919;
  • Hershey’s paid a million dollars to make Reeses Pieces a plot point in E.T. (image source);
  • movies sometimes switch up the product placed for different audiences;
  • and the record for the most product placements in a single film goes to Michael Bay’s Transformers with 47.

Fun stuff:

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.