I'm somewhat relieved to see that the ironing tip doesn't include getting a significant woman (partner/mother/etc) to do it instead.

As a man who doesn't like sports, likes both dogs and babies, doesn't drink beer, and does his best to not be sexist, I run into a lot of these assumptions and have to work around them.

Living in Columbus, OH, whenever I make a call for work, if I mention where I'm calling from I immediately receive a comment about the Buckeyes' last game. I've learned to make sure I have at least a passing familiarity with important names and events so that I don't have to have the uncomfortable "I'm not really into sports..." talk.

I spent my entire time at college dating the same woman (to whom I am now married), and the majority of my time at college not drinking (and especially not beer, which I just don't enjoy). I spent a lot of time trying to concoct various excuses for why I didn't want to go to the bar that day. Saying that I actually enjoy being able to hear the people I'm socializing with, and that vomit and desperation were not components of my ideal evening, only worked for the first couple times. I run into this still, when colleagues go out for drinks after work, and I stick with water, missing out on the rotating "I'll get this round" that helps build camaraderie and often just not getting notified that people are going out.

Taking care of yourself isn't that large of a stigma; especially as you go higher up the social ladder, it's almost expected that you'd exercise regularly and dress acceptably. There was some confusion in the ads above even, with the man wanting to borrow the nice clubbing shirts in one page then refusing to iron in another.

As for why we "tolerate" it, I suspect that it has something to do with being told to shut up if we complain about how the media portrays us, because we have it so much better than women, it's all in good fun, etc. Being told that I tolerate this is actually kind of surprising, since I can't imagine this site asking why women tolerate the way the media portrays them.

That was one of the most offensive websites I've seen in a long time. It's highly offensive to both women and men.

um, as a heterosexual female, I don't think the "ugly" woman (the beer goggles photo) is actually ugly. she's cute.

As a man, it's hard to get my boxers bunched over people making fun of other guys hanging out in bars (or anyone, really). Showing a wall ad like "NEW BACON SIZZLER" puts deep meaning to the torch pretty effectively--I feel the whole package comes across as sarcasm, rather than "be a manlier man, you pansy boy."

Real men do this; real men don't like that... feh.

I say that real men don't allow themselves to be manipulated like this. No, scratch that. Real men AND real women... no, wait.

Here we go: NOBODY should allow themselves to be manipulated like this. Places like McCoy Crisps will have to do without my patronage.

Eugh I hate this advertising campaign - I see it on TV a lot, and it's just spouting the same old cliches about men. Not only that, but it's saying being 'non-manly' in their eyes, i.e. having traits/interests usually attributed sterotypically to females, such as enjoying cooking, is a bad thing. Insulting to women much??

Even if it is supposed to come across as sarcasm, I don't think that gets it off the hook. Because it's too real. It's not coming across as 'we're just making fun of people who would think less of a man for crying at tv'. It's JOINING IN with that.

Also, out of interest I took the quiz just to see what the most 'manly' options were in the bottom question. Take a wild guess at which was the most manly?

Thats right, women and your mum do cooking for you. At least they managed to refrain from saying in ironing tips: get a woman to do it for you...

Why do men tolerate this? I think the question is answered in the images. Men who don't line up with those stereotypes are implicitly ridiculed. Answering "incorrectly" is shameful. Men who don't follow this particular script are simply labeled "not REAL men" and then ignored as irrelevant.

It can be really hard to speak up in this kind of situation; you are setting yourself up for ridicule for people who you know will probably not get the message. I don't think that's an excuse not to try, but it does make it a lot harder.

As a man I find this pretty offensive, but I'm not going to be taken seriously if I say that to the crowd who developed this; just dismissed as "not getting the joke."

McCoy's Crisps are British, love.

I've been wondering where "a" was. I had missed her/his/its bile.

Here you are again. Yeah, yeah, you hate America. We get it.

But this article isn't even about America. Please pay attention.

So our culture -- and its derivative marketing -- is basically saying this:

Men! Eat deep-fried crap and drink to oblivion, never exercise or enjoy art, squash your emotions -- use violence instead!

Women! Diet to the point of starvation, wear uncomfortable clothes, waste your time worrying about your hair, and remember: you're worthless if a fat, drunk jerk doesn't find you sexually attractive!

I say this only half-jokingly, but does anyone else think that the people who create ad campaigns are secretly trying to kill us all?

I think it would be really interesting to see some sort of ethnographic study of the ad agencies that produce this kind of crap, and the reactions of men who see it. I have two hypotheses:

1. These ads are not intended to actually sell crisps, or pants, or whatever. They're a performance for other ad industry people, to see who can be the most "edgy."

2. Ads like this allow a lot of men to escape any proto-feminist anxieties they have, because they're so over-the-top that you can act out gender stereotyping while telling yourself it's just a joke.

Dammit! First Yorkie bars, now McCoys... what is it with my favourite snacks being advertised by sexist jackasses?

"So there you have it: another marketing campaign that assumes that men are stupid, shallow, sexist, sport-o-holics. I don’t understand why men tolerate it."

I have a different hypothesis from what others have said regarding this. I think men tolerate it because they can, without any detriment to their own individual image. I think there's flexibility and more options for men to conform to this "manly man" stereotype than there are for women. Men can be all those things you listed, but then can instead also be suave, intellectual, and debonaire (cf: James Bond) and still be very "manly". There is also an accepted side-culture for the punk male, gamer male, and I'm sure there are others.

On a more particular note, I don't see where you get "stupid" from the post you made above. It seems to come from your own judgement derived from the stereotype, and not the actual stereotype itself. Do you see them as stupid because they do not choose to appreciate art, or because they are sexist?

I like the one on how to get away with not ironing; it strikes me as the same type of tip you'd see in a feminine magazine advertising "do it yourself" beauty tips and alternatives, only put into a "masculine" context.

Not the first time advertisements have rendered their rigid gender norms they advocate interchangeable, at any rate.

I find this incredibly disgusting and offensive. Pretty much entirely.

I would, however, like to point out one piece that I found pleasantly surprising. Number 7 does NOT give any indication that the sister and her partner are married. While it does assume that the partner is male (lame), it explicitly says "partner", not referring to him as her husband or the quiz-taker's brother-in-law.

Socimages, in its commentary, did make this assumption, however: "...making fun of your brother-in-law for being a good husband and father..."

Just sayin'.

Please be careful everyone. Misogyny and misandry are both evil.

Men tolerate it because it's a joke! I do my own cooking, cleaning, ironing, etc. If anything I look after my girlfriend more than she does me - but I like that. I love her so much that I enjoy looking after her and cooking for her, etc. But the above is funny! It's the opposite of who I am, but I don't get insulted by something that's meant to be a joke. I'll tell my mates I'm gonna be late coming out because I'm cooking and they'll make a joke (as I expect them to - it's only banter) and I'll just reply with (ah shut up, ya tosser! {Whilst laughing}). Then they laugh at that! They don't believe that they're tossers, they know that I'm responding to their banter with more banter! Banter is not harmful, it's playful and it's funny!

This society needs to grow up and learn to take a joke - a punch in the face might hurt but words and comedy will never cause any harm unless you're weak minded enough to let it! "Sticks and stones may break my bones, but words will never hurt me." If you didn't hear this expression when you were young, you really should have. There's 7 billion people on this rock and you're going to hear things you don't like until the day you die because you're never going to be able to control what everybody says - the best you can do is to strengthen your mind and just start laughing at it. Learn how to banter. If you think one day all 7 billion of us will think the same way, will never banter, will never joke, will never say anything *insulting* (I prefer insulting to offensive), then you're living in a fantasy and you need to wake up.

It's their brand, their marketing, their business. It's got nothing to do with anyone how they want to advertise themselves. They're old enough to make their own decisions.