I always enjoy having my preconceptions challenged and I had a nice moment while visiting the website of a U.S. company, East Essence, that sells clothes for Muslim women.

They offered some of what I expected, such as traditional clothing and hijabs:

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And also some things I didn’t expect:

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The fact that the website includes traditional and modest clothing, and also models wearing tight jeans and revealing their midriffs, challenges the notion that Muslim women always dress according to strict rules, as well as the ideas that all Muslim women dress alike or that any given Muslim women dresses the same from day to day.

For more on Muslim fashion, see our posts here, here, here, and here.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.