Archive: Feb 2008

The image below is the cover of a comic book designed to teach adults about birth control (it seems to have been published in 1956 and again in 1962). Find it all online here.

Found here via copyranter.

When I was in grade school, I remember having one of my first sociological “aha moments” during geography. We were starting a unit on Latin and South American countries and each of us had to draw a map showing the countries and capitals to show how much we already knew. We all had those school issued atlases of the world, but we had to draw the map of Latin and South America without using the atlas.

What I ended up with was similar to most kids at my table– a huge United States with a skinny little piece of land under it, just barely larger than Florida and then a larger piece of land under that about the size of Alaska. As elementary school kids in Maine we obviously knew very little about anything south of say, Washington D.C. and this was reflected in the little pieces of land we drew. I opened up my atlas and looked at how large Latin and South America really were and was shocked. It was nearly as large as Africa, and certainly larger than the the U.S.

How things are measured makes all the difference and cartography (map making) has a fascinating history in colonial empires and imperialism (charting “unknown” far off lands filled with “savages” etc.). So when SWS member Jeanne Flavin sent me a link to the ODT Maps website I had to share some of them here.

Let’s start with a pretty “typical” North America-centered map of the world–

Now how about this equal area ODT map?

© www.ODTmaps.com

And how about an actual equal area Pacific-centered map from ODT?

© www.ODTmaps.com

And how about this South-up map, challenging North-South perceptions (how do we know which end of the world is “up” anyway– who decides that?).

© www.ODTmaps.com

And my favorite– the population map.

© www.ODTmaps.com

There are more maps and resources for the classroom on the ODT website. Thanks Jeanne!

A commercial, this one French, to go with our most recent condom ads.This was a tip from an Anonymous commenter.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Rolling Stone cover (April 2007) advertising the movie Grindhouse.

Here’s an ad for breast implants:[youtube]http://www.youtube.com/watch?v=P8RL9Wm5-n4[/youtube] Clearly in this situation the solution is to get breast implants, not a new date.The company’s website is here.This ad encourages women to be envious of “perfect” women and to compare themselves unfavorably:[youtube]http://www.youtube.com/watch?v=arf9LzdIY2s[/youtube] Try plastic surgery if your eating disorder doesn’t do the job:[youtube]http://www.youtube.com/watch?v=HzTPOAzgwQE[/youtube] The center is still in business, but I think a different doctor is in charge now.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.



I don’t have kids, but I am made to understand that childen both are and aren’t a screaming burden. In any case, these ads draw on the idea that kids are a drag, instead of a blessing. This points to contemporary contestation over the meaning of children and their role in our lives, in addition to historical change in the relationship between adults and children (i.e., this compared to the pre-industrial role of children as family labor).


Just try to imagine this advice aimed at a woman:[youtube]http://www.youtube.com/watch?v=YGmX6m78zDM[/youtube] How I dream for the day that I, as a woman, get permission to buy a bigger shirt and forget about it.

This commercial affirms the notion that only women can be expected to do housework because children and husbands are absolutely useless.

[youtube]https://www.youtube.com/watch?v=4fwTtJZ6Db4[/youtube]

I find the wife’s acceptance of her husbands ass-ish behavior (still her “best friend”) particularly disheartening.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.