Fantasy sports have gained coverage as a sport of their own.
Fantasy sports have gained coverage as a sport of their own.

You’ve probably seen more than an ad or two this fall for DraftKings or FanDuel, two massive online fantasy sports websites valued at over $1 billion each. Since 2009, the number of fantasy sports players has doubled, and, as of August, 56.8 million participated in the United States and Canada (according to the Fantasy Sports Trade Association). It’s not all fun and games, though. The New York Attorney general launched an investigation into these sites, and a recent feature in The New York Times highlights how deep the rabbit hole goes for illegal online gambling on fantasy sports. It is easy to focus on scandalous stories of crime rings, big winnings, and crushing losses, but these sites are not just about gaming the system. Sociologists emphasize that they are also powerful social communities driven by cultures of masculinity and fandom.

Eric Leifer argues that the history of sports fandom in the U.S. is place- and team-based—fans supported the team in their town or region as a marker of community membership. Fantasy leagues and social media challenged this by shifting the focus from entire teams to individual athletes’ performance.
Sociologists, especially, focus on the racialized and gendered nature of sport-based communities. Members often forge strong social ties in male-dominated spaces that emphasize knowledge and expertise, and the groups can privilege racial stereotypes and racialized assumptions about athletic performance.
Fantasy sites (and the betting that ensues on them) are in line with other case studies that show how online socialization is not “less real” or consequential than offline social interaction—both teach everything from harmless play to deviant behavior. We see the power of online interaction in everything from hackers developing their own open-source political theory to online peers teaching others how to download music for free and sport message boards reinforcing racial stereotypes.
Of course, gambling is tied up in these social structures. While American society has “medicalized” compulsive gambling, treating it as an individual and treatable problem, more recent work shows how social environments create what gamblers want most: a chance to be in the “zone” and play for long periods of time. The strong communal aspect of fantasy sports websites makes them a perfect space for sustained play.