I just learned about the brilliant site Kickstarter today. On Kickstarter, artists, musicians, inventors, journalists, or whoever can post a project they want to fund. The web site encourages generous people (with disposable income) to make small contributions to the projects. A few examples:
-Two brothers need $10,000 to finish their documentary about Fred Rogers (of “Mr. Rogers Neighborhood”)
-A singer-songwriter needs $3500 to record his debut album.
-A writer needs $5000 to fund a road trip to see various examples of folk architecture for a book.

In exchange donors get rewards from the project planners. If it’s a band, maybe you’ll get a sticker for a $5 donation, a digital copy of their album for $10, and a live performance at your house for $1000. The rewards depend on the project.

It occurs to me that this would be a fantastic way to fund research. It would mean that research was conducted for which there was genuinely popular demand. Maybe the public wants an ethnography of transgendered cowboys in the rodeo circuit, but has little interest in funding a survey on TV viewing habits. It would mean research went forward that matters to people.

Heck, I’d put one of my own future projects up there for funding, but I’m not sure what rewards I can offer. What’s the limit on how many people you can thank in a journal article’s acknowledgement?