About A multi-disciplinary blog about what makes cultures “thick” (public discourse, multiculturalism, technology, and civic engagement). Contributors José Marichal Political Science (CLU) Kenneth M. Kambara Marketing (r h i z o m i c o n, LIM College) Don Waisanen Communication (Baruch College, CUNY) Russell Stockard Communication (CLU) Andrew Lindner Sociology (Concordia College) Comments 3 Brett Hetherington — October 4, 2009 I propose a new verb: keywording. = To only notice a few key words in someone’s spoken sentence.Eg.”Are you keywording me?” [ie. Are you only half-hearing me?] Selective semi-listening. Fading in and out of the conversation. Attention-divided syndrome. Texting while talking. Conversus interruptus. Missing the point. Ignorance-bliss. Even not paying attention to your own words when you are the one speaking them. Is that my mobile ringing? “Were you just saying saying something about Poland?” Politicians and PR people have been doing a similar thing (but intentionally) in the media for years: answering the question that they want to answer rather than the one that has actually been asked. It is becoming just as common in daily life to go about keywording eachother. The best laid ideas can just float away unheeded. "The problem with communication is the illusion that it has occurred." -- George Bernard Shaw (1856-1950) Irish playwright and essayist Great site by the way! Can I ask you if you are okay with me putting a link to it on my site? jose — October 6, 2009 Thanks Brett...interesting theory. Would probably have multiple applications in my field of political science. Please feel free to link us to you site. best wishes, Jose Gina — November 26, 2012 I regards to the bench in Amsterdam I agree with a previous post of it being an evasion of privacy, however that being said you could always stand.