It wasn’t too long ago that Geraldine Ferraro made her infamous comment theorizing that “If Obama was a white man, he would not be in this position.” Her sentiment that his race conferred advantages to him was reinforced by the writings of Shelby Steele. In his book on Obama, Steele suggests that Obama is a “bargainer.” Here is how Steele describes a bargainer:

Bargaining is a mask that blacks can wear in the American mainstream, one that enables them to put whites at their ease. This mask diffuses the anxiety that goes along with being white in a multiracial society. Bargainers make the subliminal promise to whites not to shame them with America’s history of racism, on the condition that they will not hold the bargainer’s race against him.

Here’s a good synopsis of Steele’s argument on NPR.

According to Steele, this perceived ability Obama has to absolve whites of past racial sins, makes him a particularly attractive candidate to many:

For many Americans — black and white — Barack Obama is simply too good (and too rare) an opportunity to pass up. For whites, here is the opportunity to document their deliverance from the shames of their forbearers. And for blacks, here is the chance to document the end of inferiority.

Steele’s book title points to a downfall in a bargainer’s campaign:

bargainers have an Achilles heel. They succeed as conduits of white innocence only as long as they are largely invisible as complex human beings. They hope to become icons that can be identified with rather than seen, and their individual complexity gets in the way of this. So bargainers are always laboring to stay invisible. (We don’t know the real politics or convictions of Tiger Woods or Michael Jordan or Oprah Winfrey, bargainers all.)

Steele’s presumption that as the public got to know Obama, he would be exposed as the complex product of his mixed-race background that he is and his public support would fall. A look at the latest Gallup tracking poll 4 weeks out has Obama with an 11 point lead over Mccain. Why hasn’t it happened? Is Steele wrong? Has Obama had to hide his complexity to win? He has displayed a plodding, yet disciplined and effective, blandness since capturing the democratic nomination.

Steele also argues in the NPR interview that he can only win if he clearly specifies “who he is.” has he done so? You notice that “change” has largely been absent from recent Obama speeches? Has he become somewhat wonkish and more specific to address criticisms that he is merely an empty vessel of change? has the financial crisis eclipsed the main thesis of Steele’s book?