Bear with me with my French references.  First Bourdieu and now Ségolène Royal. Last spring, I followed the Royal/Sarcozy campaigns in the French Presidential elections, which was full of frames.  Ségolène wasn’t a folksy “hockey mom” type with (say) non-Parisian French and a homespun demeanor of  a country “girl” from Provence.  No, “Ségo” was a “hottie” Socialist, who was the daughter of a general and a disciple of François Mitterand in the 1980s.  She and her romantic male partner, François Hollande (also a Socialist politician) both won seats in 1988 and rose in the ranks of the party throughout the 1990s.  Despite having 4 children out of wedlock, Ségo navigated the French culture wars.  I’m sure it helped she was deemed as sexy and charming.  Her version of femininity resonated with many.  In early 2006, Salon.com, true to type when it comes to missing the point, had an article comparing Ségo Royal to Hillary Clinton.  The Salon.com similarities are superficial and incidental in my book, but the Salon piece did bring up two issues:  (1) the issue of credibility and (2) having an ideologically confused message/platform.  In a post mortem article on her loss, these issues would sink her, along with Sarcozy’s “on code” messages tapping into the concerns and worries of many French citizens.  While her specific “femininity” frame may have helped her, it may have also been a dual-edged sword.  What are the “rules” for a woman be sexy and credible with the masses?  In the end, Ségo’s credibility was hurt by her policies seeming improvised, as she was campaigning.  In addition, the socialist “code” wasn’t on track and failed to resonate with the fragmented left.

How can this relate to McCain/Palin?  I think that McCain was expecting to use Palin as a critical “selling proposition” to the ticket, in addition to having a “wow” factor.  I think Palin was expected to mobilize the conservative base while still having appeal to the moderate “everyperson,” i.e., hockey moms and Joe Six-pack.  If Palin is going to be front-and-center and in the campaign trenches, I’m afraid the “credibility” issue will always be an albatross.  She has been framed in a certain way and now she has to expend so much energy to dispel that perception.  Think Swift Boat veterans in 2004.  Was she framed this way due to her gender or her brand of femininity?  Even if she appears competent and knowledgeable, is the public primed to expect a gaffe from her and will this undermine the credibility of the entire ticket?