In this ad for St.Pauli’s Girl beer, a woman’s body has been turned into the alcohol itself, conflating liquor and women as products for consumption:
NEW! (Mar. ’10): Tom M. sent in two more examples. This is a brand of Russian beer manufactured to look like a woman in fishnets and a garter (found at copyranter):
Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.