gender

Newsweek had an article today wondering if girl’s Halloween costumes might be too risque. I wasn’t surprised (I remember being shocked when I saw young girls dressed up as Spice Girls in 1998) so I decided to look around the Internet to find other questionable costumes. Not surprisingly, Halloween costumes are markers of not only gender and heterosexuality, but of race and class as well.

Let’s take children’s “occupational” costumes, for example. Here are some for girls: The French maid, nurse, and cheerleader costumes were the most prevalent.

And what about occupations for boys?



And look at how race is marked with some of the children’s costume models (2 cats, and a dancer):

And note how the intersections of race, militarization, sexuality and gender are also displayed in this costume. The first is a children’s costume, and the second is for teenagers. Both costumes are called “Major Flirt.”

And now let’s move on to teenage costumes. Here are some particularly popular ones for teen girls– sexy devils and sexy angels.

And some teen girl “occupation” costumes (prisoner, referee, navy):

And of course there are teen bunnies– “Hunny Bunny Teen” and “Classic Playboy Bunny”:

And what do teen boys get to dress up as? Scary clowns, murdering maniacs, and pimps.

The costumes for couples are also pretty telling– marked by heteronormative stereotypes. The first is a “Pimp and Kristy” costume, the second is a cop costume, and finally a costume of a brick layer and a woman dressed as a home, where the woman is literally displayed as the object, as the object of a man’s action.

Anyway, happy Halloween!

Dehumanizing women; women as toys, useful only for fucking; women as interchangeable:

By the way, on the back it says: “Isn’t that why women have more than one hole?”

Here it is in a pillowcase:

Different take, same message:

Trivialization of rape:

Glamorization of violent sex and the priviliging of men’s sexual pleasure:

Trivialization of relationship violence:

This last one says: “I like my women like my chicken, battered.”

Power as cleaning products (note the appropriation of Rosie the Riveter):

Power as a flippy skirt and cute glasses (the text: “That flippy skirt backs up your girl power, do your glasses?”):

Power as beauty:

NEW! Nuvaring is a flexible ring that women place around their cervix once a month (image found here).  It slowly releases hormones that prevent ovulation.  “Let Freedom Ring!”

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ALSO NEW! Need to compete with those men in their “power ties,” have some “power panties”:

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NEW! (July ’10): Robb S. sent in another use of Rosie the Riveter by a “green” housecleaning service called Maid to Clean. No, seriously; Rose the Riveter, the icon of women’s contribution to the World War II war industry, was “maid to clean”:




I found this article in a parenting magazine. It suggests ways for dads to help their kids learn skills; all of these methods are sports-related. The kids shown are both boys and girls, but I think it’s interesting that since it’s advice for dads, everything has to be put in terms of sports; I don’t think you’d see similar advice for moms. I suppose it is good that the article assumes that men do household chores, though.

Here are some examples: Laundry-Basket Rebound (practice tossing laundry into a basket), Toddler Free Throw (for unpacking groceries), Bowling for Brainpower.

In this ad chewing Skoal provides a male bond that gets the guy out of a speeding ticket.

The Halloween costume below, which is produced by Playboy, is called “Sexy Scholar.”

Playboy costume features a dress with side-lacing and back zipper, collar with tie, knee-high socks, and hair ribbons.

Here’s an article with a gun vendor talking about women wanting pretty guns.

NEW (Dec ’09)! Harvey tC. sent in this photo of a set of rifles for sale at Ace Hardware in Eau Claire:

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Interestingly, when you google “pink gun,” one of the first sites that comes up is Pink Pistols, a gay/lesbian gun organization.

NEW (Jun. ’10)! Jillian took this snapshot of guns for sale at Academy Sports in Oklahoma City, OK: