gender

Ad for men’s slacks. Thanks to Dorotha for finding it here.

Here’s the text:

“Though she was a tiger lady, our hero didn’t have to fire a shot to floor her. After one look at his Mr. Leggs slacks, she was ready to have him walk all over her. That noble styling sure soothes the savage heart! If you’d like your own doll-to-doll carpeting, hunt up a pair of these he-man Mr. Leggs slacks. Such as our new automatic wash wear blend of 65% “Dacron” and 35% rayon—incomparably wrinkle-resistant. About $12.95 at plush-carpeted stores.”

Here is a link to a book called I Love It When You Talk Clean to Me: Porn for Women, published by the Cambridge Women’s Pornography Cooperative.

Text: “Ooh look, the NFL playoffs are today. I bet we’ll have no trouble parking at the crafts fair.”

Text: “As soon as I finish the laundry, I’ll do the grocery shopping. And I’ll take the kids with me so you can relax.”

Text: “Why don’t I get a minivan, love, so you can drive something fun.”

Thanks, Jessica C.!

NEW! In a similar vein, the hoax website Porn for Girls by Girls, sent in by Giorgos S., implies that what women really want isn’t sexual material but images of men cleaning, wedding dresses, and jewelry:

Thanks, Giorgos!

Above are photos of Jennifer Love Hewitt that have been showing up everywhere since they were taken in December. They were used as evidence that she has gotten fat.

Jennifer Love Hewitt responded to the criticism:

I’ve sat by in silence for a long time now about the way women’s bodies are constantly scrutinized…To set the record straight, I’m not upset for me, but for all of the girls out there that are struggling with their body image…A size 2 is not fat! Nor will it ever be. And being a size 0 doesn’t make you beautiful. … To all girls with butts, boobs, hips and a waist, put on a bikini – put it on and stay strong.

Janice Dickenson, a former model, went on The Today Show and defended Jennifer Love Hewitt…by calling Tyra Banks fat: “You want to see someone who’s fat, I’m sorry, Tyra, Tyra Banks is fat.”

There’s an interesting discourse here. Jennifer Love Hewitt responded by saying “A size 2 is not fat!” Janice Dickinson defends her by comparing her to a woman who supposedly is fat. So the ultimate message isn’t necessarily that women shouldn’t have to be thin, but that this particular woman isn’t fat. That could lead to a useful discussion on empowerment–what’s the difference between empowering an individual woman (“I’m not fat!”) and empowering women as a group (“We need to fight against this idea that only one body shape is acceptable”)? Is the discourse we find here really liberating to women in general, or just to those who are a size 2 or smaller?

Most female celebrities, when photographed in an unflattering manner, disappear for a month and then reappear in transformed bodies that have been starved and exercised until they are worthy of display; they are then welcomed back with open arms and their transformation is praised. It might also be interesting to use Hewitt’s responses in a discussion of how difficult it is to try to resist hegemonic ideals of beauty–how do you defend yourself and respond to mainstream ideals when you’re one of very few people even trying to do it?

NEW! (Oct. ’09) Kristina V. let us know about a recent issue of Shape that features a significantly slimmer Jennifer Love Hewitt along with information on how she lost weight:

The website also has images of other celebrities (including 2 men out of 13 photos) who have lost weight:

Don’t misunderstand me: I am not surprised that Jennifer Love Hewitt eventually felt the pressure to slim down. Is it somewhat hypocritical? Yes. But it doesn’t seem surprising that someone who faces such intense scrutiny might find it difficult to individually try to resist beauty standards that are so widely held in her social world and might eventually choose to try to conform rather than resist.

But it’s disheartening to see another female celebrity lose this battle, even if it’s unsurprising.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

I love this picture!*

It’s a wonderful illustration of the way in which we tend to project a gendered nuclear family model onto animals in ways that make that model seem more “natural” and “universal” than it is. (For the argument, try Donna Haraway’s Teddy Bear Patriarchy.)

Chickens, at least in captivity, do not live in lovely nuclear families like the nice chicken family above. They live in harems with just one rooster and lots of hens. Notice, too, how the hen is looking down (lovingly? maternally?) at her chicks, while the rooster is looking out into the distance (for danger? the protector?). Or maybe he’s checking out all those other “chicks” he gets with.** You know, a man has got to sow his seed. Oh wait, he’s not a man, he’s a CHICKEN!)

Even their bodies match our culturally and historically specific norms. Their height difference nicely matches the ideal in our society for male/female pairs (but not the reality, see here). To take the anthropomorphization further, you can almost see the hen’s fertile hips and the rooster’s strapping shoulders (am I going to far?).

* Unfortunately, I’ve had this picture for a long time and I’m afraid I don’t remember where it came from.

** Did you see that? I managed to get in the infantilization of adult women, um, hens, and the sexualization of young girls, um, chicks.

[youtube]http://www.youtube.com/watch?v=sbcmPe0z3Sc[/youtube] While this video is more activist-y than scholarly, I think it might be useful as a way to demonstrate that our taken-for-granted categories (whether they be based on religion, race, ethnicity, gender or otherwise) are falsely homogeneous.

Here is a link to a website called Hunting for Bambi that says it is “a highly unique, niched, and controversial comical video series that spoofs hunting.” It spoofs hunting by filming men shooting naked women with paintball guns.

You can buy this DVD. Note that the men are in a Hummer.

Here is a link to the Oklahoma Marriage Initiative, a publicly-sponsored marriage-promotion program. The idea behind it is that increasing marriage, particularly among poor women, would decrease poverty and, therefore, welfare rolls.

Here is a link to the parenting section. Among other things, couples will learn “the benefits of marriage” and “strengthening the father-child bond.” Nothing is said about the mother-child bond–presumably it’s just fine. Note also that in the artwork for the page is very gendered–the woman is holding the baby, the male figure is standing over or protecting her. If you go to the photos section (pictures of actual participants), there are pictures of men holding their babies.

It might be useful to read the article “The Marriage Cure,” by Katherine Boo, in the August 18 & 25, 2003, issue of The New Yorker as well–Boo follows several poor black women as they go through the program and try to figure out how to find marriagable men (and it is made clear to them that they need to look for a man, any man).

I’m going to use this in my Intro to Sociology course as a way to discuss the idea that poor women wouldn’t be poor if only they would get married–to anyone.

Jessica Simpson wore a pink Tony Romo (Dallas Cowboys quarterback) jersey at a recent game. In case you didn’t know, they are dating. This was the first time she went to one of his games and actively acknowledged their relationship.

The Cowboys lost. And here’s the fascinating thing: She was immediately blamed for the loss. This photo, where she looks sort of pouty and upset, has popped up everywhere, though there are photos available where she looks happy and is cheering. Here is a Dallas Morning News column addressing the blame put on Jessica Simpson.

These two Jessica masks are available here; the idea is that fans of the teams the Cowboys are playing should take them to games to throw Romo off so the Cowboys will lose (another mask is available at RuinRomo).

This whole story of Jessica causing the Cowboys to lose was a big enough deal that yesterday, while sitting in a restaurant, I saw ESPN announce that she will not attend the upcoming Cowboys game against the New York Giants. FOX News added the story to their website. This is news! In this article, Romo insists he is focused on the game, not Jessica.

This fits in with a long line of women being seen as a threat to men’s performance in male-dominated arenas (sports, the military, and police forces in particular). When I taught Sociology of Sport we discussed how in the early 1900s single women who attended baseball games would be harassed, spit at, and sometimes removed from the game by other fans who felt they were going to distract the players and make them lose. There’s also the long-standing belief that men shouldn’t have sex before a game. Women sap men’s strength (think Sampson and Delilah in the Old Testament), and men who become romantically/sexually involved with women risk becoming weak (i.e., feminine) and failing in the masculine world.

This story might be a good addition to the pictures of pink athletic team jerseys.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.