gender

Allison M., Liz B., and G.Z. sent in a link to a post at Jezebel that highlights stereotypical female characters in movies and on TV. The image takes the form of a flowchart, created by Mlawski at Overthinking It (which is currently experiencing technical difficulties). Mlawski says, “Hollywood has a significantly harder time writing non-stereotypical female characters than male ones, so I made this chart to help out.” Click to enlarge, then hit “full size” at the bottom of the larger image to see an easily-readable version:

Of course, many of these characters wouldn’t be inherently problematic — men are often portrayed in one-dimensional roles, etc., and I personally adore Lucille Bluth — if it weren’t for the fact that they’re so pervasive compared to female characters shown as complex, interesting protagonists who aren’t either bitchy shrews or unfulfilled until they can find the right man/have a baby.

Also check out our post on the Bechdel Test.

Lauren S. sent us a fun illustration of the social construction of chocolate. She writes:

Dove Promises, as it happens, contain a printed message beneath their individual foil wrappings—a message which, according to the cloying copy on the back of the package, “is filled with thoughts of joy and strength, along with positive reflections that will inspire you each day”. Fair enough. Mine was some tripe about rainbows. My boyfriend’s, on the other hand, was an amusing bit of gender assumption:

So in case the name “Dove Promises,” the cursive writing, and the heart shapes didn’t give it away, Dove brand chocolate is FOR GIRLS ONLY. Notice also that Dove is commandeering pseudo-feminist notions of girl power.

Lauren also observes the interesting marketing effort in the second phrase, “You deserve this!”

I immediately thought of Jean Kilbourne’s Can’t Buy My Love… and its emphasis upon the seductive marketing of indulgent food specifically to women… the “inspiring” message was a tired re-tread of that same old idea in which food advertisers so often seem to engage: these are “women’s” foods, and the “joy and strength” you’re missing in your life can be found right here in this bit of dark, rich chocolate, so go ahead, girl, indulge. You can always throw your money at the diet industry afterward.

Thanks Lauren!

For more on the social construction of chocolate: a gender-reversed vintage ad, a contemporary gender-“reversal” in Japan, cupcakes for men, and chocolates in the tampon aisle.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

On this day in 1911, suffragettes in California squeaked out a victory, making the state the sixth to give women the vote and doubling the number of female voters in the U.S.  See David Dismore’s great summary at Ms.

Campaign poster reproduction (c. 1896-1910, from David Dismore’s collection):

The New York Times reports:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Dmitriy T.M. pointed out a post at Jezebel about an odd aspect of the Forbes “Power Women” list. Forbes has a general list of the “world’s most powerful people” (with 67 entrants, 3 of whom are women), as well as one specifically of the world’s 100 most powerful women. Here’s a sample bio from the general list, which is representative of what they all look like (I didn’t include the paragraph below each photo that explains why they’re powerful):

Now let’s check out a profile from the powerful women list:

Notice the difference? Almost all of the women’s profiles, but none of the profiles on the “general” power list, include their marital status (84 do, 16 don’t), and many list how many children they have. It’s fairly common to have a woman listed as married but without any comment about children; I could only find one (Ana Patricia Botin, #38) where she is listed as having children but her marital status isn’t provided, and none who were listed as single (as opposed to married, divorced, or widowed) but having children. (Also, Jenny Goudreau wrote an article about diversity on the list that’s rather interesting.)

To be fair, on some occasions Forbes has included marital/parental information on lists that are dominated by men. Why they didn’t decide to be consistent here, I don’t know. The inconsistency in this case leaves the unfortunate impression that Forbes is endorsing the tendency to see powerful men are individually interesting, while still judging powerful women by their family roles.

El sent in a really interesting example of the re-fashioning of a real body into one believed to be more appealing to consumers. In the video below, real footage of gymnast Shawn Johnson is shown alongside the video game designed to allow Wii players to “play” her. El notes:

…the video Shawn is significantly thinner and long-limbed whereas the real Shawn has a short muscular body. The real Shawn’s leotards are red and blue, while the video image is wearing a pink leotard. In addition, the hair of the video version is blonder.

There has been a clear effort here to feminize the image of Shawn and to make her body conform to less athletic ideals… While Shawn’s name and fame is used to sell the video (presumably primarily to little girls), the video sends the message that Shawn herself must be altered, even though I would guess most people buying the game are fans of Shawn, know what she look like, and admire her as she is.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

We haven’t had up any blatant phallic ad imagery in a while, so I thought I’d share with you this Skyy Vodka ad, sent in by Dmitriy T.M. (found at AdRants):

From the AdRants post:

Defending the ad, Skyy Marketing Director Maura McGinn…said, “It’s about the content of our product. We’re an adult product consumed mostly in the evening and in flirtatious situations.”

Of course, it doesn’t actually show the product ejaculating, so it’s pretty tame, really.

Flavia Dzodan, of Red Light Politics, sent in a link to the Global Media Monitoring Project’s new report, Who Makes the News? The document looks at the gender imbalance in news production, based on an analysis of 1,281 newspapers, TV, and radio stations in 108 countries on November 10, 2009.The results indicate that women are still under-represented as news subjects, and that stories about women often reinforce stereotypes (focusing on women in family roles, using women for “ordinary person” quotes rather than experts, emphasizing women in stories about criminal victimization, birth control, and so on but not economic policy or politics, etc.).

A note on the methodology:

The research covered 16,734 news items, 20769 news personnel (announcers, presenters and reporters), and 35,543 total news subjects, that is people interviewed in the news and those who the news is about.

Internet sources were analyzed separately.

Overall, the analysis shows that both local and international news show a world in which men are highly over-represented as subjects, though women are more likely to be represented as victims, to have their family status mentioned, or to be in newspaper photos:

Interestingly, those reporting the news are more gender balanced, indicating that having more women producing the news doesn’t lead to an automatic reduction in under-representation of women in the news:

The representation of women as news subjects differs widely by category of news, from 12% of subjects in stories about agriculture to 58% in stories about family relations or single parenting (and 69% in a category they called the “girl-child,” stories about cultural practices impinging on or harming specifically female children, as opposed to children in general):

I’ll put the rest after the jump since there are quite a few images.

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Jezebel recently posted this Australian PSA about the dangers of fast food:

It made me think of this British PSA from 1967 that addressed childhood obesity. Our ideas of what you should be eating may have changed in the past 40 years, but the tendency to rely on individualistic explanations and to blame moms for not providing children better food, as though the food they choose for their kids exists outside of any larger social context, seems to have quite the shelf life.