gender: masculinity

Cross-posted at Love Isn’t Enough.

Diego Costa sent in an image of Jaden Smith, star of the remake of The Karate Kid, at a recent promotional event in China. In it, 11-year-old Jaden has lifted his shirt to show off his abs, while co-star Jackie Chan and a man I presume is the event host marvel at them:

What struck Diego is how this image was received differently than a similar image of an 11-year-old girl pulling up her shirt to show off her abs might be seen. For instance, The Huffington Post showed the image without any comment about its content. We might compare that to the public outcry over the images of Miley Cyrus wrapped in a sheet that came out two years ago. I also suspect The Huffington Post article might say something about the adult men in the above photo if it were a girl rather than a boy they were touching/ogling.

Apparently when he went on The View, Jaden said he’s “already a great kisser” and the audience cheered, though I can’t find a video of it.

Diego says,

Why is the exposure of boy bodies deemed appropriate whilst the revealing of girls’ bodies must always accompany relentless probing, judging and outrage? If we agree that we shouldn’t sexualize children, then let’s not do it to any child. And, while we are at it, let’s also not assume infantile heterosexuality by asking if boys already have “a girlfriend.”

Excellent points. I suspect if an 11-year-old girl went on The View and said she was a good kisser already, she and her parents would be attacked in the press, people would express horror, and rumors would circulate about whether she’s been sexually abused, is already sexually active, etc. etc. But when an 11-year-old boy does it? That’s cute! He’s on his way to being a smooth-talking ladies’ man!

I can’t decide if, or to what degree, race might be at play here. There is certainly a tendency to adultify non-White children — that is, to treat them as mini-adults rather than children at much earlier ages than White kids are. This includes sexuality (for instance, teachers often assume Black girls are sexually active at younger ages than White girls). My recent post on the hypersexualization of a 13-year-old Latino boy discussed this topic.

But I’m not sure if that’s playing a major role here, or if gender assumptions and him being the son of a much-beloved celebrity couple are the more important factors. Thoughts?

For another example, see our post on the Rolling Stone cover with Taylor Lautner.

Mindy J. and Andrea F. sent in a really interesting project by artist Nathan Vincent.  Vincent recreates masculine items and ideas with feminine crafts in order to upset the gender binary.  He explains:

My work explores gender permissions and the challenges that arise from straying from the prescribed norms. It questions the qualities of gender by considering what constitutes masculine and feminine. It critiques stereotypical gender mediums by creating “masculine objects” using “feminine processes” such as crochet, sewing, and applique.

For example:

More examples of his work at his site.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

A reader who asked to remain anonymous sent in a video about a recent interview by Star Jones with the lawyer for Kelsey Peterson, a teacher accused in 2007 of fleeing to Mexico in order to live with a 13-year-old student of hers (he was 12 at the time they began having sex together). In the interview, the lawyer for Peterson says he “resents” the boy being referred to as a child because he is a “Latino machismo teenager” (a phrase that doesn’t even make sense) and “manly”:

Notice that the lawyer also argues, at about 1:25, that teen boys have a high sex drive, which somehow excuses an adult woman having sex with a 12-year-old. In addition, at 3:30 in Jones mentions that some individuals have implied the kid couldn’t be a victim because he was physically larger than other kids his age (5′ 6″ in 8th grade, which doesn’t sound super unusual to me); it sounds like Peterson’s defenders have questioned his age because of his size.

Jones calls him out on his implication that Latino teens are hyper-sexual and therefore this boy shouldn’t be seen as a victim. At about 5:45 one of her guests discusses the adultification of non-White children — that is, the way they are often treated as adults, regardless of their age. Ann Arnett Ferguson discusses this process at length in her book, Bad Boys: Public Schools in the Making of Black Masculinity. This adultification includes assumptions that they are sexual at earlier ages than White children.

From what Jones and one of her guests say, it also appears that the fact that he was an undocumented immigrant has also been used as a way to undermine his ability to claim victim status. At about 7:55 a guest discusses the way that referring to people as “aliens” dehumanizes them, making it easier to deny them equal legal protection. (Side note: Jones mentions the history of immigration in the U.S. and in doing so says everyone in the U.S. is descended from immigrants, something Native Americans might find surprising, though I suppose if you go back a few thousand years to the migration from Asia to North America, technically yes, they are immigrants.)

When I searched for news stories about the case, I came across one at ABC news in which the boy is described as “a sexually-active sixth-grade student with a crush on her,” which seems to me to be reminiscent of the way female rape victims are often asked about their sexual history, as though they cannot be true victims if they have been sexually active.

The ABC story contains this quote from Peterson’s lawyer:

From the beginning, he was trying to entice her. There’s no question about that…He would try to kiss her, he would grab her, he would do these things. She didn’t initiate this relationship. That young man did.

Again the blame is placed not on the adult woman but on a 12-year-old boy. Peterson says she was shocked the first time he kissed her, which was in her kitchen — a place that maybe a thinking person wouldn’t have a 12-year-old student in. She also says his parents knew about and were fine with their sexual interactions; they dispute this.

Perhaps drawing on the stereotype of macho Latino men, her lawyer said,

He used to tell her what she could wear. And whether she could wear makeup and the length of her skirts in terms of where they were gonna go and what they were gonna do…He had a very, very strong influence over her in terms of controlling her behavior.

The comments to the ABC story are pretty fascinating too.

This is a disturbing example of the way that boys, and particularly non-White boys, are generally denied victim status when it comes to sex because our cultural beliefs include the idea that boys want sex and attempt to get it at an early age, and thus can’t really be vulnerable to sexual assault or coercion. For another example, see this post about how Jimmy Kimmel reacts when Lil’ Wayne confirms that he lost his virginity at age 11.

Dmitriy T.M. and Andrew L. sent a link to a collection of post-World War I men’s magazine covers. They are a window into a time when being a man was clearly a very distinct achievement, but much less related to consumption than it is today.

Today’s men’s magazines emphasize control over oneself and the conquest of women, as do these vintage magazines, but instead of tests of strength, cunning, and fighting ability, they emphasize conquest through consumption. The message is to consume the right exercise, the right products (usually hygiene or tech-related), the right advice on picking up women and, well, the right women. In contrast, these old magazines pit man against nature or other men; consumption has not yet colonized the idea of masculinity.

View a selection of the covers at The Art of Manliness.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Sabriel let us know about a story at Gawker about the repeated use of nearly identical covers for Men’s Health. For instance, here are the “Six-Pack Abs!” covers from December 2006, April 2007, March 2006, and April 2008 (it was used a couple of other times, too):

They used the “Lose Your Gut!” template repeatedly, including in May 2009, October 2008, and March 2005, among others:

The editor responded by saying that the reused covers are only on the newsstand editions; subscribers get different versions, though even then, there’s quite a bit of repeating.

But regardless, I’m not interested in the fact that a magazine was recycling covers per se. I was struck by two things. First, the repeated covers make clear how much men’s midsections have become objects of scrutiny, the area to work on and obsess about, and by which your physique is judged. From Gawker:

Since 2007, Men’s Health has led with “Flat-Belly Foods,” “Get Back Into Shape,” and “Lose Your Gut” at least twice a year, and a “Six-Pack Abs” at least once a year since 2005.

Second, the degree to which cover lines can be reused, and content is interchangeable, underscores the degree to which these types of magazines — whether aimed at men or women — are selling us the same story, month after month. That story is: you aren’t good enough, your body isn’t good enough, but we have the secret to fixing it (lose weight, gain muscle), getting great sex (or, in the case of women, pleasing your guy), and improving your life in other ways (men = make more money, women = deal with a difficult coworker). The magazines are selling you slightly modified versions of that story because that story is what advertisers want you to get.

This might be a particularly literal repackaging of that theme, but other fashion/health/exercise/gossip magazines are doing the same thing in a somewhat more subtle form.

We’ve posted many times on the way that cleaning is gendered feminine in a way that makes women ultimately responsible for housework.  The Today segment embedded below, however, does not suggest that cleaning is a feminine task. Instead, it turns the tables by arguing that men are better at cleaning and that women need to learn how to “Clean Like a Man.”  Ah-mazing.  The second cleaning is framed as masculine, it becomes a story about men’s superiority over women.

And, of course, for men cleaning is a war (“Gather the troops,” “Establish a plan of attack,” “Plan the victory party”) and women reward themselves by drinking white wine, playing music, and watching a chick flick.

For examples of how women are responsible for the home, see help cleaning, Olympic laundry, this KFC advertisement offering moms a night off, this a commercial montage, Italian dye ad with a twist, women love to clean, homes of the future, what’s for dinner, honey?, who buys for the family, liberation through quick meals, “give it to your wife,” so easy a mom can do it, men are useless, and my husband’s an ass.

See also our historical examples of the social construction of housework: husbands “help” wives by buying machines, gadgets replace slaves, feminism by whirlpool.

Hat tip to Jezebel.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Snehata K. sent in two commercials for Miller Lite that reproduce ideas of masculinity while encouraging men to do something usually seen as feminine: care about calories. In the commercials we see that it’s ok to drink beer with fewer calories than the regular, as long as you do it in a manly way:

What’s a feminine way of drinking light beer? Prioritizing calorie content over the taste. If you’re a guy, you can care about health/diet and thus want a lower-calorie beer, but only if you show you still care about beer the way men are supposed to: you appreciate the taste and won’t sacrifice it for anything.

Guys who forget that are embarrassingly girly. And being feminized is clearly stigmatizing, worthy of ridicule. Even women are disgusted by feminized men. So not only will men who fail to adequately perform masculinity be ridiculed by men, they’ll lose any chance with hot chicks, too. As they do so often, men are receiving a clear message: be sure you’re masculine in every way, all the time, or you risk losing any claim you have to a respected version of manhood.

Of course, if you really want to be manly, you need to stop caring about silly things like your health altogether and drink Miller High Life.

In “Women and Their Hair: Seeking Power through Resistance and Accommodation,” Rose Weitz* discusses how women use their hair — its color, how they style it — to send messages about themselves. For instance, some women with professional careers (lawyers, etc.) talked about cutting their hair shorter because they felt they’d be taken more seriously if they downplayed their femininity. African American professionals said they often straightened their hair to counter the stereotype of the “angry Black woman.” Hair styles may also send signals about our political views or religious affiliations.

I thought of that article when I saw a video sent in by Tom Megginson (author of the blog Change Marketing). The video was produced by HairLoss.com; they describe it as a public service announcement. From a story at PRWeb:

HairLoss.com, the Internet’s most comprehensive resource for unbiased consumer information and education concerning hair loss solutions and conditions, has released the second of a series of animated, one-minute-long public service announcements titled “Hair is Important”.

According to Michael Garcia, spokesman for HairLoss.com, this second video release “aims to illustrate to the public that men and women who are trying to restore their hair are really trying to restore much more than just their hair.”

Here’s the video:

The video illustrates Weitz’s point: hair is presented here as a way to “project who we are, what we believe in…and how we view the world.” The right hairstyle — which clearly means having hair — gives you the confidence to do something extraordinary. A lack of hair keeps us from “looking like ourselves and feeling like ourselves again.” If you go bald, you’ll lead a sad, lonely life and won’t get married.

HairLoss.com sponsors a video contest. Part of the description:

Create a 60-second “Public Service-Style Announcement” that captures one or more of the following ideas and concepts:

• Hair Loss is no Laughing Matter.
• Restoring Hair is about Restoring Life
• Hair is important.
• Accept Your Hair Loss (I am More than my Hair)
• You may also create a video designed around your own compassionate and positive message.

The fourth option in that list — Accept Your Hair Loss (I am More than my Hair) — is an interesting contrast to the others. Clearly hair loss is presented as problematic by the organization; it’s “no laughing matter,” getting it back “restor[es] your life,” and hair loss may require compassion…something you generally feel toward people facing a serious difficulty. Throwing in the option of accepting hair loss feels like women’s magazines that have a one-page article on accepting your body, surrounded by pages of articles on dieting and using fashion to camouflage your “problem areas.”

A HairLoss.com rep also warns that you may not realize how miserable you are if you’re experiencing hair loss until you find a cure to your sad condition:

“Restoring hair is about restoring self-confidence and self-esteem,” said Garcia. “There’s an emptiness that follows losing one’s hair. Oftentimes, the hair loss sufferer doesn’t even realize just how much they have lost, besides hair, until they find a solution to their hair loss and get it all back.”

In his post about this “PSA,” Tom points out individuals with bald heads (voluntarily or otherwise) who still managed to inspire, entertain, lead, express a political viewpoint, and so on.

This emphasis on the need for men to have a full head of (not-too-grey, of course, definitely not grey) hair is interesting given that men are increasingly told they need to eliminate hair on other parts of their bodies (when not being ridiculed for doing so).

It also illustrates how we think about aging. The “real” you is a youthful you, before any signs of hair loss appeared. Hair loss robs you of your essential personhood, turning you into another person; getting your hair back makes you look and feel like yourself again. The message here is that aging isn’t a natural process that you go through. An aging you isn’t really you at all. Signs of aging steal your true self, turning you into a different, inferior, person. The way you looked in, say, your 20s and 30s, is the essence of you, and you must maintain/regain that look to remain truly you.

* In The Politics of Women’s Bodies: Sexuality, Appearance, and Behavior, 3rd edition (2010), p. 214-231.