This commercial affirms the notion that only women can be expected to do housework because children and husbands are absolutely useless.
[youtube]https://www.youtube.com/watch?v=4fwTtJZ6Db4[/youtube]
I find the wife’s acceptance of her husbands ass-ish behavior (still her “best friend”) particularly disheartening.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Comments 12
Jason Schultz — February 16, 2008
Not to mention the vague Catherine the Great allusion and what it implies about the home as a woman's sphere of power and the place where men are emasculated.
Gwen — February 16, 2008
I spend a lot of time sighing sadly these days.
anomiehttp://context — May 28, 2008
Ummm...I just watched the video, and it was Peyton Manning giving a "pep talk"....
David — May 28, 2008
Ya, you've got the wrong youtube video linked.
Although, it was great to see a Peyton commercial in the off-season.
Who wouldn't want a roomba though? Tons of fun for kitty cats.
Lisa Wade, PhD — May 29, 2008
Weird about the mis-embed. Thanks for the head's up!
Fixed!
Tiffany — December 18, 2009
The other link was taken down, so I found the ad I think this post was about: http://www.youtube.com/watch?v=4fwTtJZ6Db4&feature=player_embedded