food/agriculture

I guess this is what sexism used to look like (before it looked like this and this and this and this and this):

These Folgers commercials are doozies:

[youtube]https://www.youtube.com/watch?v=VprIbx4QkPc[/youtube]

[youtube]https://www.youtube.com/watch?v=cnjjkgIO3Ck[/youtube]

Thanks David P. for sending us both the ad, found here, and the commercial!

* I stole the title of this post from HeatherShow.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

If you don’t eat this Snickers bar I’m going to smash your bleeping face in.

Get some nuts, fool!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

This ad “liberates” women from the kitchen through technology and capitalism… but not, alas, through true partnerships with men. Women should spend less time cooking, but it’s still HER job.

Oh, also, the reason women haven’t achieved greatness in the United States is because she’s too busy to be bothered. It has absolutely nothing to do with sexism and institutional constraints.

Thanks to Julie C!

This ad, from the 1970s (I think), has the exact same message:  “For women with more exciting things to do than scrub floors: ‘One-step floor care.'”  Congratulations women, now you can scrub floors faster… but don’t think you can get out of scrubbing floors.

Found at Vintage Ads.

And this one, from the 1950s (I think) is extra creepy (found here).  Like the other ads, it replaces “women’s work” with a technological solution.  And that solution a gift from her husband.  The text:

The one gift that quietly ends garbage ‘trudgery’ — frees the little woman from disagreeable trips to the garbage can… She’ll thank you every time she uses it…

The text says “Awakens like a horsewhip on the backflesh. A slap to the cerebellum since 1780.”

When I think of horsewhips and 1780…well, I don’t necessarily think of horses being whipped.

Am I nuts here?

Another one from Jason.

This graphic from the New York Times illustrates the different environmental costs of meat and vegetable production (click on image to enlarge):

Super creepy TAB commercial:[youtube]http://www.youtube.com/watch?v=uDBJ2ktSZpI[/youtube] Another doozy from Molly M!Here’s another on the same theme (youtube says it’s from the ’60s):[youtube]http://www.youtube.com/watch?v=LbVyDYqsEK0[/youtube] Here’s another from 1982:[youtube]http://www.youtube.com/watch?v=LhGJvGhIzaw[/youtube] And this one, from 1984, cannot be beat for it’s essential ’80s vibe:[youtube]http://www.youtube.com/watch?v=7kymo2Vj6nw[/youtube] 

The coining of the term “frankenfood” to refer to genetically-modified (GM)  food is an excellent example of the way in which words matter. As of today, a search for the word in google returns about 57,000 hits. It’s been quite an effective frame for the anti-GM food activists. Here are some examples of their work:

In her dissertation, Abby Kinchy discussed the way in which anti-GM food activists invented and used these frames to build support for their movement.  In reality, though, (1) we’ve been genetically modifying food by other means for centuries (through cultivation) and (2) there is little evidence (yet) that such foods are all that dangerous.

Sources, in order, Green Acres Farm, Monsterzine, and Democratic Underground.