bodies

Our recent post collecting examples of creative resistance to sexually objectifying advertising was a big hit, which makes me think y’all are going to love this one.  The National Eating Disorder Information Center paid to put up a creative ad/trash can.  It reads “Shed your weight problem here” and encourages passers-by to dispose of their fashion magazines.

Another great example of how organizations can creatively push back against the harmful messages spread by corporations for profit.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Last year I was tickled to write about a cool study showing that, if a person grows up with a language that writes from left to right, then numerical estimates of things like weight or height will, on average, be smaller when a person is imperceptibly and unknowingly leaning to the left.  Seriously, it’s awesomely fun research and you can read about it here.

Today I have the equally fun pleasure of sharing a research study on weight and importance.  It turns out that, when people are holding something heavy, they will report an issue to be more serious, compared to when they are holding something lighter.

Some examples come from a set of studies by psychologist Nils Jostmann and colleagues.

• In the first study, European participants were asked to guess the value of various foreign currency in euros.  Some were given a heavy clipboard on which to mark their estimates, and others a light clipboard.  Those who held the light clipboard estimated, on average, lesser values.

• In a second study, subjects were asked to estimate the importance of college students having a voice in a decision-making process involving grants to study abroad.  Participants with the heavy clipboard felt that it was more important for students to have a voice.

• In a third, subjects were asked to report whether they liked their city after reading a biography of the mayor and indicating how the felt about him.  If they carried the heavy clipboard, there was a relationship between their estimation of the mayor and that of the city, but not if they carried a light clipboard.  In this case, the importance of their feelings about the mayor weighed heavier on their evaluation of the city if the clipboard was heavy.

What is driving these findings?

In English, and several other languages as well, weight is used as metaphor to signify importance.  The authors hypothesized that this abstraction can be triggered by concrete experiences of weight, like holding something heavy.  They call this “embodied cognition.”  Our thinking is affected by the connection between our bodies, their relationship with objects, and metaphors in our minds.

Another nail in the Descartian mind-body dualism coffin.

Cross-posted at Pacific Standard.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In 2010 a scandal that erupted when designer Mark Fast decided to use four plus-size models (US sizes 8-10) in his catwalk show at London Fashion Week.  Protesting his decision, his stylist and creative director quit, leaving him just three days to find replacements.

The incident is a great example of how even relatively powerful figures (e.g., designers with catwalk shows) often have to pay a price for deviating from cultural rules. Designers are often criticized for only hiring waif-like models, but this shows that they don’t get to do whatever they like without consequences.

While it’s easy to condemn Fast’s stylist and creative director for walking out on him, the truth is that even being associated with deviance can bring consequences.  Sociologist Erving Goffman introduced the idea of the “courtesy stigma” to refer to the stigma that attaches to those who are merely associated with a stigmatized person. A recent Grey’s Anatomy episode dealt with exactly this idea in a story about the reaction to an attractive blonde married to an obese man. Her willingness to stay with such a person was a source of curiosity and disbelief.  Similarly, siblings of the mentally ill or mothers of children with  attention deficit/hyperactivity disorder might suffer courtesy stigma when people wonder if the mental illness is genetic or the parenting is bad, respectively.

So, while it’s tempting to say that Fast’s employees hold reprehensible ideological beliefs (a hatred or intolerance for “plus-size” women), it’s also possible that they thought being associated with the show could hurt their chances of success in a very competitive career.  In an industry that stigmatizes fat so powerfully, I can imagine it might be terrifying indeed to be seen as endorsing it.

Cite: Goffman, E. (1963) Stigma: Notes on the Management of Spoiled Identity. Engelwood Cliffs, NJ: Prentice-Hall.

Originally posted in 2010.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

We’re cultivating a Pinterest page featuring revealing examples of re-touching and photoshop.  Here are our nineteen newest contributions, borrowed from Jezebel, Buzzfeed, and Photoshop Disasters.

Perfect without a belly button (ebay); Lindsey Lohan once also had a mighty migrating belly button:

Terrifying proportions (Westfield Mall):

And Good Housekeeping too:

Take care with the placement of that right hip (Victoria’s Secret):

Let us count the ways (Speigel, Victoria’s Secret, and Laffy Taffy via Photoshop Disaster):

See our full Pinterest page here.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

One criticism of my post on gender dimorphism in Disney movies was that good animation inevitably exaggerates sex differences. There are a lot of these comments here on SocImages and at Slate. Here’s one example:

Cartoons aren’t meant to accurately portray people, EVER. They are meant to exaggerate features, so that they are more prominent and eye catching. So feminine features are made more feminine, and masculine features are made more masculine. … The less realistic the proportions, the more endearing and charming we find the character. The closer to realistic they are, the creepier/blander they can become.

Flipping through IMDB’s list of the top 500 animated movies reveals that Disney is certainly not alone in emphasizing the larger size of males. But there are a few successful counterexamples as well.

Here are some good ones where the male and female characters are similarly proportioned. Note these are not just random male and female characters but couples (more or less).

From Kiki’s Delivery Service by Hayao Miyazaki:

From Dreams of Jinsha:

Even some old Disney movies have romantic moments between physically-similar males and females. The original Snow White (from the 1937 movie) was paired with a Prince Charming whose wrists were barely bigger than hers:

Disney non-human animal pairs were sometimes quite physically matched. Consider Bambi and Faline (Bambi, 1942):

Or Dutchess and O’Malley from Aristocats (1970) in which their exaggerated femininity and masculinity are not conveyed through extreme body-size difference:

In other realms of animation, Marge and Homer Simpson, the most durable couple in animation history, have very similar features: heads, eyes, noses, ears. His arms are fatter and neither of them really have wrists, but I’d put this in the category of normal sex difference:

Of course, Lucy and Charlie Brown were virtually identical if you think about it:

I’m open to other suggestions.

Cross-posted at Family Inequality and Pacific Standard.

Philip N. Cohen is a professor of sociology at the University of Maryland, College Park, and writes the blog Family Inequality. You can follow him on Twitter or Facebook.

We’re celebrating the end of the year with our most popular posts from 2013, plus a few of our favorites tossed in.  Enjoy!

The philosopher Susan Sontag has written achingly about the way in which men are allowed to age and women are not.

The great advantage men have is that our culture allows two standards of male beauty: the boy and the man. The beauty of a boy resembles the beauty of a girl. In both sexes it is a fragile kind of beauty and flourishes naturally only in the early part of the life-cycle. Happily, men are able to accept themselves under another standard of good looks — heavier, rougher, more thickly built…

There is no equivalent of this second standard for women. The single standard of beauty for women dictates that they must go on having clear skin. Every wrinkle, every line, every gray hair, is a defeat.

Perhaps nowhere is this more plain than in the movies, where men’s love interests stay the same age as they get older, and @sphericalfruit sent in a fantastic example.  The four posters below are part of a new marketing plan for the forthcoming movie, The Counselor.

Notice anything?

What a stunning example of Sontag’s observation.  The men are not considered unattractive by virtue of the fact that you can tell they have skin.  The women, in contrast, have faces that are so smooth that they look inhuman; their images are halfway between photograph and cartoon.  Amazingly, this treatment of images of men and women is so ubiquitous that it now looks more or less normal to us.

Cross-posted at Business Insider and VitaminW.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

We’re celebrating the end of the year with our most popular posts from 2013, plus a few of our favorites tossed in.  Enjoy!

A former editor at Cosmopolitan, Leah Hardy, recently wrote an exposé about the practice of photoshopping models to hide the health and aesthetic costs of extreme thinness. Below is an example featuring Cameron Diaz:

The story about Diaz, in The Telegraph, includes the following description of the image’s manipulation:

• Face: Cheeks appear filled out
• Bust: Levelled
• Thighs: Wider in the picture on the right
• Hip: The bony definition has been smoothed away
• Stomach: A fuller, more natural look
• Arms: A bit more bulk in the arms and shoulders

Another example was posted at The Daily What. Notice that her prominent ribcage has been photoshopped out of the photograph on the right, which ran in the October 2012 issue of  Numéro.

Hardy, the editor at Cosmo, explains that she frequently re-touched models who were “frighteningly thin.”  Others have reported similar practices:

Jane Druker, the editor of Healthy magazine — which is sold in health food stores — admitted retouching a cover girl who pitched up at a shoot looking “really thin and unwell”…

The editor of the top-selling health and fitness magazine in the U.S., Self, has admitted: “We retouch to make the models look bigger and healthier”…

And the editor of British Vogue, Alexandra Shulman, has quietly confessed to being appalled by some of the models on shoots for her own magazine, saying: “I have found myself saying to the photographers, ‘Can you not make them look too thin?'”

Robin Derrick, creative director of Vogue, has admitted: “I spent the first ten years of my career making girls look thinner — and the last ten making them look larger.”

Hardy described her position as a “dilemma” between offering healthy images and reproducing the mythology that extreme thinness is healthy:

At the time, when we pored over the raw images, creating the appearance of smooth flesh over protruding ribs, softening the look of collarbones that stuck out like coat hangers, adding curves to flat bottoms and cleavage to pigeon chests, we felt we were doing the right thing… We knew our readers would be repelled by these grotesquely skinny women, and we also felt they were bad role models and it would be irresponsible to show them as they really were.

But now, I wonder. Because for all our retouching, it was still clear to the reader that these women were very, very thin. But, hey, they still looked great!

They had 22-inch waists (those were never made bigger), but they also had breasts and great skin. They had teeny tiny ankles and thin thighs, but they still had luscious hair and full cheeks.

Thanks to retouching, our readers… never saw the horrible, hungry downside of skinny. That these underweight girls didn’t look glamorous in the flesh. Their skeletal bodies, dull, thinning hair, spots and dark circles under their eyes were magicked away by technology, leaving only the allure of coltish limbs and Bambi eyes.

Insightfully, Hardy describes this as a “vision of perfection that simply didn’t exist” and concludes, “[n]o wonder women yearn to be super-thin when they never see how ugly [super-]thin can be.”

UPDATE:  A comment has brought up the point that it’s bad to police people’s bodies, no matter whether they’re thin or fat.  And this is an important point (made well here) and, while I agree that some of the language is harsh, that’s not what’s going on here.  The vast majority of the models who need reverse photoshopping aren’t women who just happen to have that body type.  They are part of an social institution that demands extreme thinness and they’re working hard on their bodies to be able to deliver it.  This isn’t, then, about shaming naturally thin women, it’s about (1) calling out an industry that requires women to be unhealthy and then hides the harmful consequences and (2) acknowledging that even people who are a part of that industry don’t necessarily have the power to change it.

Cross-posted at Business Insider and The Huffington Post in Spanish, French, and German.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

We’re celebrating the end of the year with our most popular posts from 2013, plus a few of our favorites tossed in.  Enjoy!

Over at his blog, The Ethical Adman, Tom Megginson asks us to consider the “power symbolism of fellatio.”  His post was prompted by this sign for an Android store (next door to an Apple store) in China:

Get it? Apple is fellating Android, so Apple is inferior. <sarcasm> Obvious right? </sarcasm>

The variations on the insult “you suck” — “suck it,” “suck my balls,” “suck my dick,” “cocksucker,” and Tom’s colorful addition, “this sucks donkey balls!” — are so commonplace that it’s easy to forget where it comes from.  Like the sign implies, and the more elaborate insults make clear, “you suck” works as an insult by positioning the male or female receiver in a position in which they are sexually servicing a man.

This cultural association of power and sex is pervasive throughout our insult vocabulary.  “Fuck you” is an excellent example, as is “fuck off,” “motherfucker,” and “go fuck yourself.”  Sexualized body parts used as insults are part of this too: “cunt,” “pussy,” “dick,” and “prick.”  “Scumbag” is a word that originally meant condom and suggests that sperm is somehow contaminating; sexual partners who receive or are covered with sperm can be seen as exposed to a disgusting or filthy substance.  Even “douchbag” may fall into this category (think about it).

People get pretty creative (or not) with this stuff.  Here’s one of my very favorite pieces of hate mail (in response to this post):

Just a tipoff, to let you filthy feminazi CUNTS know that we are exposing you, you fucking pieces of shit… see [name and organization redacted], a leading men’s rights magazine site, and boy does it expose you and your fucking feminazi cunt blog for what you are…. nothing but awful screaming feminazi harpy cunts who need to suck a dick and calm down… you evil twats…

Aside from this tipoff, all I will say to such feminazi CUNTS like you is, suck my fucking dick you awful feminazi cunts. FUCK I HATE YOU, AND EVERYTHING YOU STAND FOR!!!!! DOWN WITH FEMINAZI COCKSUCKING CUNTS WHO I HOPE GET BREAST CANCER.

So it’s interesting, right, to notice how often attempts to hurt other people come in the language of sexuality.  This reveals why sex can be scary, especially for women who are so often positioned as the one who “gets fucked.”  And this, of course, is what rape is all-too-often about.  It’s also part of how we demean and marginalize gay and bisexual men.  In the language of sex/power, they’ve voluntarily made themselves into lesser human beings, making homophobes feel justified in denigrating or assaulting them.

For my part, I try to avoid all of this language and I encourage you to do so too.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.