Hegemony is a word used by sociologists use to describe how the status quo can be preserved through consent as well as coercion.  One way to gain consent for the status quo, even if it is unjust, is to make the social arrangements that are in the best interests of the dominant group appear to be in everyone’s best interests.  When hegemony works, we see social cooperation where there would be conflict

Capitalism is a great example of a hegemonic ideology.  Nearly all Americans will argue that capitalism is a fair and effective economic system, even though it, by design, benefits some more than others.  Instead of banding together and saying “this may be working for you, but this isn’t working for us,” however, even the poorest of Americans will typically defend capitalism as the best and most just option for the U.S.

Capitalism, though, is not hegemonic everywhere.  F. T. Garcia sent us a link to a photograph snapped by a student of Economics Professor Greg Mankiw and posted on his blog.  The photo is of a price sign at Mercado Bicentenario in Caracas, Venezuela.  The student translated it as follows:

Description of the product: Diana Oil.

Fair Price: 4,73 Bfs.

Capitalist Price: 7 Bfs.

% of savings: 32%.

In this little narrative, capitalism is an unfair economic system that overcharges consumers.  It is by definition not a fair price.  A very different narrative about capitalism than we typically hear in the U.S.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Named after the classic New Orleans cocktail, the Sazerac bar excluded women until 1949 when the hotel’s owner, Seymour Weiss, moved it to the Roosevelt New Orleans Hotel and opened its doors to women.    Long thirsty for the best Sazerac in town, women crammed into the bar on September 26th.  The moment was captured in this fabulous photo:

Last month the Roosevelt had an event commemorating 60 years since the “stormin’ of the Sazerac.”  My friend and photographer Brian Huff captured the re-creation:

If anyone knows the photographer who took the 1949 photo, please let me know so that I can credit him.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

We’ve documented dozens of instances in which products are coded with gender (e.g., with colors and patterns) but sometimes, as in the example of a toy cop car, it is specified that items are for girls or for boys.  More than simply following gendered themes and allowing us to infer their meaning, these items offer a gendered prescription for use.

Kelly, for example, sent in a JC Penney page for a Hello Kitty sewing machine that specifies that it is for girls (it was also specified as for girls at Target):

Likewise, Coley L. bought a shorts-and-shirt swimsuit for a daughter.  The green swimsuit, however, was labeled explicitly for boys:

And MP sent in a link to a downloadable foldable gift card holder that specified whether it was for him or her in the url:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Dolores R. sent us a photo from Olvera St. in downtown Los Angeles. Olvera Street is a historic site/tourist attraction that commemorates a pueblo founded in 1781.  Some call it the birthplace of Los Angeles.

The photo is of a sign pleading with visitors to behave.  It is written in both Spanish and English but, as Dolores observes, the message in each language is slightly different (translation below).

Dolores explains:

Translation is mostly the same, with the exception of the part regarding the plants. The English says, “Do not touch plants.”

The Spanish version says (literal translation), “Abstain from touching anything, cutting or etching names in the cactus.”

Thoughts?

See also our post documenting differences in the English and Spanish versions of a Kaiser pamphlet for new moms (hint: only one of them emphasizes sterilization).

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Before Halloween, I posted a video where Erin Gibson satirizes the way women’s costumes are overwhelmingly a “sexy” version of something…anything. Commenter HP took issue with it, wondering whether it satirized or challenged the topic in a useful way, rather than, in HP’s term, “pinkwashing” it — that is, presumably critiquing sexism but doing so in a way that looks nearly indistinguishable from the cultural trend supposedly being critiqued.

I thought about that when I saw a video my friend Captain Crab posted. The video features actor Graham Greene, a member of the Oneida tribe, and spoofs ads for Lakota, a brand of arthritis pain-relief medications that appropriates Native American imagery:

While it clearly parodies the Lakota brand and ads, I can’t quite decide how showing Greene then trying to sell his own product fits in — does that undermine the message about appropriation of native cultures? I sort of felt like it did, turning it more into laughing at this idea that everyone’s trying to sell you something. After all, Greene’s product refers to him as “Dr.,” so who is he to criticize sketchy marketing methods?

What do you think? An effective commentary on use of elements of Native American cultures in marketing?

Sharon Gefen sent along a five-minute SPARK Summit video on the sexualization of women and girls in the media and its effects on young women:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

A reader associated with WOW/WGSGO, two feminist groups at Louisiana State University, sent in an image a friend took of a banner that is currently on display at an apartment complex near the campus in Baton Rouge, presenting two supposed LSU fans and one University of Alabama fan (in anticipation of tomorrow’s football game between the two teams):

As the sender-inner points out, the banner “is obviously sexist, fat-phobic, and caters to a male gaze and sports rivalry through objectification of women.” Individuals from WOW and WGSGO have repeatedly called the apartment complex to ask that the banner be taken down, so far to no avail.

It’s a perfect example of how fat bodies are both themselves stigmatized and used to stigmatize others. In this case, not only is this individual woman being mocked, but marking her as an Alabama fan serves to mock and denigrate all other fans by association. Because, as we all know, the campus with the hottest (according to conventional standards of attractiveness) chicks wins!

In this ten-minute Black Tree Media video, sent in by Janet F., black intellectuals and artists debate sexism in hip hop. The video features over a dozen perspectives — Stanley Crouch, Cornel West, Michael Eric Dyson, Ben Chavis, Nelly, T.I., Chuck D, MC Lyte, the Reverend Al Sharpton, Mike Jones, Master P, and Kim Osorio — and covers a lot of ground.

My apologies if the video is preceded by a commercial:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.