Originally posted at Religion Bulletin.

Now that Denver has fallen out of the playoffs, I want to write an homage to a figure I, like so many others, find fascinating: Broncos quarterback Tim Tebow.  Carter Turner over at Religion Dispatches has suggested that the “real reason” for “Tebow fever” was the theological investment that atheists and theists alike had in watching Tebow succeed or fail.  I think that’s absolutely right: Tebow’s body became a sort of theological battleground for broader religious and cultural forces.  But I also think there’s an even more elementary reason, one that becomes apparent when we think about Tebow not just as a proxy for doctrine, but as a particular religious body.

Feminism, poststructuralism, and decolonial studies in the humanities have made scholars more and more aware of the importance of bodies.  Whereas the logocentric western tradition focused on words — the creations of the intellect — 21st century global scholarship sees words as a secondary function of embodiment.  In religious studies, scholars such as Talal Asad, Kimerer LaMothe, and Saba Mahmood have called on us to explore how bodies, through practices, are constituted as religious subjects.  Bodies become religious through performance, through embodied exercises that, through repetition, inscribe us with the modalities of a religious “ethics.”  But embodiment is more than just practices.  I here want to suggest a different direction for understanding the relationship between religion and bodies.

Here’s something I often ask my students to do: Look at this body.  How does religion converge on this body?

Let me tell you what I see, using my own bodily practice, martial arts, as a lens.  This is a body I would not want to fight.  It’s not just about dense muscle lines, the sheer evidence of physical strength, reach, and an intricately arranged posing that suggests bodily self-awareness and sharp muscular intelligence.  This body is compelling.  It draws the eye.  You want to watch it.

This is more dangerous than physical strength — the kind of strength you build on the bench press or the curl.  It’s a “presence.”  The kind of strength that stops bodies in their tracks without landing a punch.  And the kind of strength that draws allies, that rewrites the broader bodily landscape on which conflict happens.  This body has what we might call, following Max Weber, “charisma.”

This way of looking at bodies helps us think again about a fact that has become dramatically apparent in the past two years: Tebow is fascinating.  People love to talk about him, love to love him, love to hate him.  Tebow fever didn’t just happen.  It was and is something is felt–viscerally–by millions of bodies around the world.

On the one hand, Tebow is a leader–an emblematic body — for millions of Christians who see in him a dignification of their faith.  Faith here is not an abstract personal belief.  It is an identity formation, an Us.  Tebow is the champion of a certain Christian Us, an embodiment of values and a leader who rallies the believers.  As a champion, he doesn’t win through debate, he wins through charisma.  He is a hero, resplendent on the battlefield.

At the same time, Tebow is fascinating to other groups — to other bodies — that are frustrated with or skeptical of the Christian Us — and particularly the Christian Us that has managed to insinuate itself into the corridors of power in America through one (but only one) of its instantiations, the Christian Right, a major driver in contemporary Republican politics.  These bodies, as Turner pointed out, are interested in Tebow’s failure, the fall of the enemy’s flag.

My argument, however, is this: this profile of the divergent responses to the nexus of religious and cultural forces that converge on the image of Tebow’s body would be irrelevant and unread if Tim Tebow were a schlub–a homely, uninteresting, modest body, the kind of body that bus drivers drive past at the bus stop.  It is also an open question to me how we would be responding to Tebow if he were not a white body.  Those who want to challenge Tebow, to fight Tebow, to talk about Tebow are drawn in by the seductions of this image–the power of Tebow’s body — no less than those who are so ardently admiring of Tebow that criticism of him becomes a political rallying cry.  Tebow’s body is a magnetic body, a charismatic body.  It bends other bodies towards it–in both positive and critical ways.

This, then, is one of the main ways that religion happens — how identities, beliefs, and affects form and fuse: not through the advance of doctrine, but through the magnetism of religious bodies.

Thanks to William Eric Pedersen for talking this post out with me and pointing me in the direction of the unanswered question on race.

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Donovan O. Schaefer is an adjunct instructor in the Department of Religious Studies at Le Moyne College. His interests involve the relationship between religion, bodies, and emotion. In his dissertation, Animal Religion: Evolution, Affect, and Radical Embodiment, he argues for understanding religion in terms of a set of affective bodily practices that are shared by human and non-human animals.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

Here’s a fun one for our series on the social construction of flavor!

See also:

• Whiskey Toothpaste
• Ice Cucumber Pepsi
• Ham and Jelly, together at last
• 7-Up and Milk

And the list wouldn’t be complete without our Jell-O posts:

• Celery-, Tomato-, Mixed Vegetable-, and Italian-Flavored Jell-O
• Meat-Flavored Jell-O

In this 8 1/2 minute talk, sent in by Dmitriy T.M., AJ Jacobs recounts his efforts to perfectly follow every single piece of health advice he encountered.

After the recent scandal over LEGO Friends, I am excited to report that I am in the process of working with a LEGO “fanatic,” David Pickett, on a series of posts about gender and the history of LEGO.  In the meantime, as a teaser, I wanted to offer you two LEGO ads that were from the same campaign as the one making its semi-viral way around the internet (1980-1982).  As with the original, these are evidence that advertising doesn’t have to reproduce the idea of “opposite sexes”:

Thanks to Moose Greebles and his Photostream.

In an interesting article at Slate, Libby Copeland observes that Ron Paul has disproportionate support from young people and men.  Why?  She cites political scientists explaining that young people, on average, think in more black-and-white terms than older people:

…age and newness to politics predispose young voters to a less nuanced view of the political world. They’re less likely to take the long view, less likely to have patience, less likely to spin out the implications of their political theories.

Ron Paul does, indeed, articulate a straightforward ideology, especially compared to the other candidates.

Copeland doesn’t do as good of a job of explaining why men tend to like him more than women.  I wonder, though, if it maybe has something, just a little bit, to do with his branding.  Consider this ad:

This ad is a clear adoption of masculinity and a strong rejection of femininity (symbolized by the Shih-Tsu and its supposed weakness).  In this sense, his ad is centrally in the genre of ads designed to associate products with MEN, partly by the deliberate exclusion of women and mocking of anything feminine.

It seems to me that Paul has decided to double down on his appeal, focusing on the market that he thinks is most likely to support him, and throwing everyone else out along with the social programs.

Thanks to Letta and Alex for sending along the article and commercials!

Originally posted at Shameless.

Marilyn Monroe is often held up as the antidote to the idea that only thin can be beautiful. “Marilyn was a size 10/12/14,” goes a common refrain (though sizing basically means nothing these days, so what does that even prove?). There have been a couple Marilyn Monroe memes floating around Facebook in the past couple months, and both are troubling. The focus is on Marilyn’s curves, and how her swimsuit clad body is different from what movie stars look like today (oh, the tyranny of the “Best Beach Bodies!” issue). What’s supposed to be an empowering message to women – you don’t have to be a Victoria’s Secret model to be beautiful – is completely undermined by two much older memes: divide and conquer and the male gaze.

In the first photo, Marilyn is compared to another woman in a bikini, who is much thinner. The text reads: “This [pointing to Monroe] is more attractive than this [pointing to the other woman].” While I can totally get behind the title “fuck society,” and add “and its stupid expectations” for good measure, there’s nothing anti-establishment about what’s being done here. This is a common tactic, in which women are pitted against each other, so that we lose sight of the real problem: namely, society. If women are fighting amongst ourselves about who is more “beautiful,” if we compare ourselves to other women endlessly, we don’t have time to notice that we’re trapped in a hamster-wheel of low self-esteem. Society hopes that you’ll buy things, to try and make yourself feel better. In the meantime, it’s hoped that we as women won’t critically examine what beauty is, what’s being sold to us, and most importantly, who profits from all this. Fuck Society, sure, because society tells you that if you’re not extremely thin, you’re worthless. However, extremely thin women? They’re still people. Further, bodies are just bodies. They have no intrinsic worth, no moral value, other than what we assign them. The thought behind this comparison photo is to turn the dominant paradigm on its head, but what it really does is reinforce that for one woman to be good, another must be bad. And that kind of thinking isn’t going to get us anywhere.

The second is the same photo of Marilyn, this time alone in the Motivational Poster style. The text reads: “PROOF: That you can be adored by thousands of men, even when your thighs touch.” From the start this would seem like a better message. No comparison photo, no pitting women against each other. For some reason, though, this photo troubles and angers me more than the first one does. Because here’s the thing: you are worth more than what men think of you. Marilyn Monroe was, to put it mildly, very sad, very often. She was a sex symbol, and thus, stopped existing as human being, a regular girl. Almost everything that fucked up Marilyn’s later life had to do with being “adored” by men. Men used her, or deified her (and that’s a hard come-down for those dudes when they found a human being in their bed the morning after). Political brothers purportedly passed her around like a toy. Conventional wisdom, political conspiracy aside, has it that Monroe killed herself. Being “adored by thousands of men” didn’t stop her demons from consuming her. It angers me to no end that, again, in the name of self-esteem we’re going to make a poster girl (literally) out of a woman who was notoriously down on herself.

I want very much for us to stop thinking that there is only one body type that is acceptable. I would prefer the focus be on health, rather than appearance. The Monroe Meme seems about the furthest thing from healthy. This is a woman who abused alcohol and sleeping pills later in her life, this is a woman who (probably) died due to depression. But, hey, as long as someone thinks she looks good, I guess that’s what matters.

Heather Cromarty has written for The Walrus Blog, and writes about books and bookish miscellany at In The Midst of Life, We Are in Debt, Etc. Follow her on Twitter: @la_panique.

The Physicians Committee for Responsible Medicine (PCRM) sponsored two new billboards in Albany, NY, warning residents that cheese makes you fat in what is possibly most irresponsible way ever. The first features an obese man’s disembodied torso and the words, “Your abs on cheese.” The second features an obese woman’s butt and thighs and the words, “Your thighs on cheese.” The images make a very clear statement: fat people are disgusting.
The PCRM advocates for a vegan diet. The aim of this campaign is to get Albany residents to reduce their cheese intake, as cheese is a common source of saturated fat and, according to the PRCM, a major contributor to obesity in the United States. In Albany, home to several dairy farms, 63 percent of adults are obese. This is higher than the statewide obesity level of 59 percent. Obesity prevention is a valid cause, to be sure, but at what cost to other health issues?

According to their website, the PCRM is “a nonprofit health organization that promotes preventive medicine, conducts clinical research, and encourages higher standards for ethics and effectiveness in research.” For an organization so concerned with ethical standards, the PCRM has sunk pretty low with this offensive and damaging campaign. In the jargon of health communication ethics, the PCRM have committed a common and classic misstep: the failure to consider the unintended consequences of their message.

Just like a single food item (in this case, cheese) is not responsible for the entire obesity epidemic, obesity is not the only serious health problem facing Americans. We are also struggling with our body image and self-esteem as we cope with the barrage of photoshopped and unrealistic “ideal bodies” in the media. The National Eating Disorders Association states that “in the United States, as many as 10 million women and 1 million men are fighting a life and death battle with an eating disorder such as anorexia or bulimia. Millions more are struggling with binge eating disorder.”

In the medical hegemony, physical health tends to outrank mental health in “importance.” But the line between physical and mental health issues is not always clear, especially with the confluence of obesity, body image disturbance, eating disorders, and self-esteem. The PRCM is wearing blinders to these interrelated health issues in their dogmatic pursuit of a singular, isolated objective.

Physicians are taught to “do no harm.” The PRCM needs to understand that insensitive words and pictures are absolutely harmful to our health. There are better ways to educate and motivate people to make healthier food choices; ethical health campaigns do not sacrifice one health issue to promote another.

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Leah Berkenwald is a graduate student of Health Communication at Emerson College, in collaboration with the Tufts University School of Medicine, and holds a MA in American Studies from the University of Nottingham. She is currently designing a social marketing campaign on body image for the Massachusetts Institute of Technology. She also works as the Online Communications Specialist at the Jewish Women’s Archive, and blogs at talkinreckless.com.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

The mysterious SocProf, who writes The Global Sociology Blog, offered a nice review of Richard Wilkinson and Kate Pickett‘s book, The Spirit Level: Why More Equal Societies Almost Always Do Better.  Wilkinson and Pickett offer transnational research showing how, exactly, income inequality is related to bad outcomes on average.  In other words, as SocProf puts it, “…egalitarianism is not a bleeding heart’s wet dream but rather the only rational course of action in terms of public policy.”  The 11 graphs, available at the Equality Trust website, speak for themselves.

Societies with more income inequality have higher infant death rates than other societies:

Societies with more income inequality have higher rates of mental illness than other societies:

Societies with more income inequality have a higher incidence of drug use than other societies:

Societies with more income inequality have a higher high school drop out rate than other societies:

Societies with more income inequality imprison a larger proportion of their population than other societies:

Societies with more income inequality have a higher rate of obesity than other societies:

Individuals in societies with more income inequality are less likely to be in a different class than their parents compared to other societies:

Individuals in societies trust others less than people in other societies:

Societies with more income inequality have higher rates of homicide than other societies:

Societies with more income inequality give less in foreign aid than other societies:

Children in societies with more income inequality do less well than children in other societies:

The authors sum it up pretty simply: : “Th[e] dissatisfaction [measured in this data is] a cost which the rich impose on the rest of society.”

And they have a clear policy proposal relevant to the current economic crisis.

[This is] a clear warning for those who might want to place low public expenditure and taxation at the top of their priorities. If you fail to avoid high inequality, you will need more prison and more police. You will have to deal with higher rates of mental illness, drug abuse and every other kind of problems. If keeping taxes and benefits down leads to wider income differences, the need to deal with ensuing social ills may  force you to raise public expenditure to cope.

Readers Ana and Dmitriy T.M. sent in a TED talk of Richard Wilkinson discussing the relationship between income inequality and social problems: